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The Six Advantages of Portal-Heritage Digital Experience Platforms
Gartner has released their first ever Magic Quadrant for Digital Experience Platforms and has named Liferay as a Leader. The independent analysis saw Gartner evaluate 21 providers based on their...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/the-six-advantages-of-portal-heritage-digital-experience-platforms
What You Need to Know About GDPR
Data is the lifeblood that powers modern businesses and today’s digital transformation. More data allows smarter analytics, which drives better products, which draws more users, which ultimately...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/what-you-need-to-know-about-gdpr
Seven Changes in Digital Business Coming in 2018
Businesses are constantly evolving in how they operate, the ways in which they reach target audiences and how they compete in their industries. While this is an ongoing process that is reshaped by...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/seven-changes-in-digital-business-coming-in-2018
How Liferay Unified Business Teams and Customer Experiences
The need to scale from an independent company to one that meets the needs of thousands of people causes a question to arise: how can we improve our customer experience? Customers expect a better...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/liferay-experience/how-liferay-unified-business-teams-and-customer-experiences
Four Ways Design Builds Customer Trust
A company’s online presence plays a major role in building and sustaining the trust of potential and existing customers. While helpful information, strong customer service, and reliable products...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/four-ways-design-builds-customer-trust
How Digital Leaders Use Liferay: Seven Popular Use Cases
How can you get more out of your Liferay investment? The key is in understanding common use cases of Liferay and how companies in various industries have applied Liferay DXP to their unique needs...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/liferay-experience/how-digital-leaders-use-liferay-seven-popular-use-cases
Personalization vs SEO: Common Pitfalls of Creating Personalized Experiences
Content and online experience personalization are at the forefront of website innovations, providing users with customer journeys that react to their specific interests and actions. But the drive...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/personalization-vs-seo-common-pitfalls-of-creating-personalized-experiences
Three Ways to Encourage Employee Buy-In for Digital Transformation
Companies across all industries are in the midst of digital transformation, overhauling and improving both back-end operations and customer-facing strategies through the use of modern technologies....
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/employee-experience/three-ways-to-encourage-employee-buy-in-for-digital-transformation
Four Ways to Encourage Customer Trust in Your Company
Beneficial and long-lasting relationships between companies and their customers are built on trust, which begins with the first interactions audiences experience online. Great online experiences...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/four-ways-to-encourage-customer-trust-in-your-company
What is structured content and why is it important when selecting a CMS?
In my last blog, I discussed taxonomy and how it can play an important role to set your content strategy to a good start. This time I want to introduce you to another content strategy topic:...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/what-is-structured-content-and-why-is-it-important-when-selecting-a-cms-
How to Prepare for the Future of Machine-Driven Search
Today, audiences are taking in information at all times of the day from a number of Internet-connected devices. In addition, search engines are filled with countless sites competing to be the...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/how-to-prepare-for-the-future-of-machine-driven-search
How to Find Your Customer Journey’s Moments of Truth
This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/how-to-find-your-customer-journey-s-moments-of-truth
What are the Five Moments of Truth in Marketing?
Note: This article was updated Oct 2025. Key Takeaways: The five moments of truth in marketing are critical touchpoints that shape customer experience and influence customer loyalty throughout...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/what-are-the-five-moments-of-truth-in-marketing
Six Blind Spots in Your Marketing Analytics
Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/six-blind-spots-in-your-marketing-analytics
Why Your Customer Journey Map Doesn't Match Reality
Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/why-your-customer-journey-map-doesn-t-match-reality
Why Your Business Can No Longer Ignore Digital Customer Experience
Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/why-your-business-can-no-longer-ignore-digital-customer-experience
Overcoming 4 Roadblocks to an Effective Partner Portal
Your partners’ success is your success. By enabling them to more efficiently and effectively reach, communicate with and sell to your clients, you can help your partners grow your business. Key to...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/business-partner-experience/overcoming-4-roadblocks-to-an-effective-partner-portal
3 Benefits of Embracing Digital Transformation
According to Gartner, 91% of businesses are engaged in some form of digital initiative. However, many digital projects often fall into the category of digital optimisation which isn’t sufficient...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/3-benefits-of-embracing-digital-transformation
3 Reasons to Transition to an E-Commerce Platform for B2B Success
Imagine being a mom-and-pop store somewhere in a mid-sized town in America in the early eighties. Now suddenly a huge mall opens up at the other end of town. Kind of stress-inducing, isn’t it? We...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/3-reasons-to-transition-to-an-e-commerce-platform-for-b2b-success
6 Effective Employee Retention Strategies
Australian workers, on average, go through five to seven career changes in their lifetime and there have been recent shifts towards a more flexible employment market, with more temporary staff,...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/liferay-experience/6-effective-employee-retention-strategies
Effectively Foster Engaged Workplaces
As a result of the global pandemic in 2020, the workplace has changed drastically. With many employees being made redundant and companies forced to move their employees to remote work, there has...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/liferay-experience/effectively-foster-engaged-workplaces
3 Digital Strategies for Manufacturing Success
Manufacturers are all too accustomed to change. Over the past decade, the industry has been faced with disruption from big data, Industry 4.0, and now, COVID-19. And while it seems like...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/3-digital-strategies-for-manufacturing-success
DXP vs CMS: What You Need To Know
Recent trends in digital content and customer experience have seen the marketing technology (MarTech) stack grow in both capabilities and complexity. Solutions such as a digital experience platform...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/dxp-vs-cms-what-you-need-to-know
Considerations for E-Commerce Platform Launch
The B2B commerce landscape has shifted dramatically over the recent years and there has been a significant increase in the adoption of digital platforms. With the growing need to tailor the user...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/considerations-for-e-commerce-platform-launch
What's the Difference Between a CMS, Portal, and DXP?
Note: This article was last updated September 2025. Key Takeaways DXPs (Digital Experience Platforms) emerged due to the need for both CMS and portal functionality to meet changing customer...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/what-s-the-difference-between-a-cms-portal-and-dxp-
3 Examples of Digital Experience Platform Vendors
It’s dangerous to go on your journey to deliver excellent digital experiences alone! Take this list and analysis of the major Digital Experience Platform (DXP) vendors to guide your exploration. A...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/3-examples-of-digital-experience-platform-vendors
4 Ways to Embrace a Culture of Learning
Imagine if your employees came together to share knowledge on their areas of expertise, offered to dive deep into their skill sets, and constantly helped their team to learn and grow. This culture...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/liferay-experience/4-ways-to-embrace-a-culture-of-learning
9 Reasons Why DXPs Are Essential for Digital Transformation
With the recent challenges brought about the COVID-19 pandemic, companies have been forced to adapt in order to thrive. This has resulted in a growing digital divide between businesses but how can...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/9-reasons-why-dxps-are-essential-for-digital-transformation
How to Measure and Improve Employee Efficiency
Increasing employee efficiency leads to greater levels of output with the same amount of resources. This is a key factor in achieving workplace goals and results, helping businesses to reduce...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/employee-experience/how-to-measure-and-improve-employee-efficiency
10 UX Design Trends
User experience (UX) incorporates every aspect of the interactions that end users have with a business. With the increasing prevalence of digital devices in the modern world, the ever evolving...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/10-ux-design-trends
4 Key Benefits of Becoming a Data-Driven Organisation
Many companies find it difficult to achieve a strong, data-driven culture and aren’t using data as the basis for their decision making. While there are many challenges involved in making this shift...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/4-key-benefits-of-becoming-a-data-driven-organisation
3 Ways DXPs Improve Customer Experience
The digital economy has been on the rise for a number of years now, but the COVID-19 pandemic in 2020 saw the adoption of digital solutions accelerate at an exponential rate, with many businesses...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/3-ways-dxps-improve-customer-experience
5 Reasons Why Manufacturers Need to Accelerate Digital
There was a time in the past when operational efficiency was the sole concern of manufacturing enterprises. A year into the COVID-19 pandemic, those concerns have only exacerbated, with restricted...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/5-reasons-why-manufacturers-need-to-accelerate-digital
Re-Engage Employees in a Post-COVID World
As employees begin going back into the office and other places begin to reopen as normal, workers are not always going to be as enthusiastic for that to happen as their employers might have hoped....
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/liferay-experience/re-engage-employees-in-a-post-covid-world
4 Ways to Optimise B2B Customer Experience with Self-Service Portals
There are significant differences between the purchase journeys of B2C and B2B customers. Self-service is an option that has been around in B2C retail circles for quite some time but up until...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/optimise-b2b-customer-experience
4 Ways Technology Can Improve Engagement in Hybrid Workplaces
For well over a century, the modern office workplace paradigm has remained unchallenged. While online technologies contributed to a recent rise in the number of freelancers who follow a “work from...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/liferay-experience/4-ways-technology-can-improve-engagement-in-hybrid-workplaces
4 Things All Awesome B2B Commerce Businesses Have in Common
B2B e-commerce businesses are expected to be the biggest area of e-commerce growth in the next four years, with 73% of today’s B2B buyers being millennials who typically prefer online purchasing,...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/4-things-all-awesome-b2b-commerce-businesses-have-in-common
5 Factors to Consider When Measuring B2B Ecommerce ROI
In 2021, the writing is on the wall for B2B enterprises – survival during a global pandemic requires a digital presence. Business as usual, involving sales reps and face-to-face consultations, will...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/5-factors-to-consider-when-measuring-b2b-ecommerce-roi
A Guide to Replatforming - Benefits and Risks of E-Commerce Migration
In any complex system or entity, there is often a ‘big red button’ - an option that’s typically only considered as a last resort. For most CIOs in charge of e-commerce platforms, this button is...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/a-guide-to-replatforming-benefits-and-risks-of-e-commerce-migration
How Digital Transformation Counteracts Slowdown in the Insurance Industry
The insurance industry is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both tightly...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/how-digital-transformation-counteracts-slowdown-in-the-insurance-industry

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