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What is the True Value of Customer Retention?
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/what-is-the-true-value-of-customer-retention-
GDPR : For the people, by the people
I caught up with Oz Alashe MBE, CEO of CybSafe and former UK special forces cyber security expert to discuss the crucial employees people play in helping organisations meet their GDPR obligations....
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/employee-experience/gdpr-for-the-people-by-the-people
La importancia de los dispositivos móviles en las estrategias de omnicanalidad
La creación de una estrategia omnicanal consistente es uno de los desafíos a los que se enfrentan las empresas de todo el mundo en la actualidad para mejorar la experiencia de sus usuarios. Con el...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/la-importancia-de-los-dispositivos-moviles-en-las-estrategias-de-omnicanalidad
4 Areas of IoT Integration Friction Every Retailer Must Address
The Internet of Things (IoT) is here to stay and will only continue to grow in importance in the coming years. This internet-enabled network of connected devices is being embraced by industries...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/4-areas-of-iot-integration-friction-every-retailer-must-address
Como Tornar Escalável a Experiência do Cliente
Criar e escalar experiências do cliente de qualidade é crucial para o sucesso das empresas. Mas o que significa escalar a experiência do cliente (CX)? E como sua empresa pode escalar com sucesso?...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/como-tornar-escalavel-a-experiencia-do-cliente
5 Signs You Are Off Track in Your Digital Transformation
The digital transformation process can be difficult for companies to measure, due to the wide variety of changes that need to be made and the continual process of refining systems in order to...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/5-signs-you-are-off-track-in-your-digital-transformation
Tipos de portales: tres principales áreas a considerar
Con todo el foco hoy en día en el desarrollo para dispositivos móviles y la transformación digital, los portales pueden parecer pasado de moda. Sin embargo, muchos tipos de portales desempeñan un...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/tipos-de-portales-tres-principales-areas-a-considerar
7 Examples of Great Mobile Workforce Apps
Employees across industries are not only using their own mobile devices for work more than ever today, but are looking for their companies to provide useful tools that can better assist them...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/7-examples-of-great-mobile-workforce-apps
The Pros and Cons of Building a Hybrid App
If you are considering building an application for your workforce, target audience or both, hybrid apps can provide the tools and resources that your users desire, such as fast access to human...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/the-pros-and-cons-of-building-a-hybrid-app
Why are the benefits of taxonomy so often overlooked?
I find articles that promise an answer to questions such as this not always delivering a straight answer. I’ll make my point quickly and provide a rationale after that. I have been involved in...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/why-are-the-benefits-of-taxonomy-so-often-overlooked-
The Great Digital Workplace Bake-Off
As disruptive technologies shake up whole industries and consumers of digital services develop ever greater expectations of the digital channels they use in every aspect of their lives, making sure...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/the-great-digital-workplace-bake-off
How to Estimate the Long-Term Cost of Mobile App Development
Mobile app development takes more than the initial cost to launch a product. Rather, successful development takes long-term strategies into consideration and plans for how an app will grow and be...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/how-to-estimate-the-long-term-cost-of-mobile-app-development
8 Best Practices for Your Omnichannel Strategy
Successful omnichannel strategies depend on consistent experiences across all interactions. These can provide many benefits to both the internal and external sides of your organization, including...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/8-best-practices-for-your-omnichannel-strategy
10 Ways to Increase User Adoption for Your Mobile Portal
You determined that your brand needed a mobile portal in order to boost the performance of employees, assist customers or both. You then created your portal, refined it through testing and launched...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/10-ways-to-increase-user-adoption-for-your-mobile-portal
Portal vs Web: ¿Cuándo utilizar cada uno?
Portal vs. Website: ¿Cuál es la diferencia? La principal diferencia entre los dos son sus objetivos: los websites son creados para generar tráfico, mientras que los portales web sirven para limitar...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/portal-vs-web-cuando-utilizar-cada-uno-
The State of Digital Transformation in Australia
iTnews conducted a survey into the state of digital transformation in Australia which registered 178 responses across multiple industries and organisational sizes. Nearly a quarter of all...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/the-state-of-digital-transformation-in-australia
Por que Chatbots São Essenciais para a Inovação em Bancos
A repentina popularidade dos chatbots é compreensível, já que interagimos com máquinas regularmente desde o lançamento da Siri em 2011. Mas enquanto quase a maioria dos usuários de smartphone já...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/por-que-chatbots-sao-essenciais-para-a-inovacao-em-bancos
How Can Your Brand Responsibly Embrace Fast Fashion?
The concept of "fast fashion" is changing the retail industry. While the idea of releasing new designs that meet changing fashion seasons in as little time as possible has been around for many...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/how-can-your-brand-responsibly-embrace-fast-fashion-
The Retail Bubble - How to Compete in an Era of Change
In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/the-retail-bubble-how-to-compete-in-an-era-of-change
Put the Great into Customer Experience by Integrating Every Touchpoint
The need to deliver great customer experience across the spectrum of customer touchpoints can’t be under estimated. Research by Harvard Business reveals customers who have the best past experiences...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/liferay-experience/put-the-great-into-customer-experience-by-integrating-every-touchpoint
Digital Transformation in the Age of Digital Disruption
It isn’t possible to read a news article or open a newspaper without reading about Digital Transformation. From consultants and software vendors to infrastructure providers and analysts everyone is...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/digital-transformation-in-the-age-of-digital-disruption
Calculating the ROI of Web Content Management
Historically, organizations have implemented web content management (WCM) systems because of the promised intangibles — ease of use, simpler content creation process and happier end users....
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/calculating-the-roi-of-web-content-management
Why Audience Targeting Depends on Microsegmenting
Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/why-audience-targeting-depends-on-microsegmenting
Is ECM Really Dead?
At the end of 2016 Gartner declared that Enterprise Content Management (ECM) is dead, and has been replaced by the term Content Services. This was met with a surprising amount of controversy and...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/is-ecm-really-dead-
¿Cómo elegir el mejor software de intranet?
A día de hoy, hay docenas de opciones de software de intranet disponible en el mercado y elegir el que mejor se adapta para tu empresa puede ser un desafío, especialmente si es la primera vez que...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/employee-experience/-como-elegir-el-mejor-software-de-intranet-
Seven Intranet Examples That Boost Productivity
The fostering of an engaged workplace remains vital in a workforce that has been reshaped by the COVID-19 pandemic, particularly as employees increasingly work remotely and require new...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/seven-intranet-examples-that-boost-productivity
DXP vs CMS: What You Need To Know
Recent trends in digital content and customer experience have seen the marketing technology (MarTech) stack grow in both capabilities and complexity. Solutions such as a digital experience platform...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/dxp-vs-cms-what-you-need-to-know
Considerations for E-Commerce Platform Launch
The B2B commerce landscape has shifted dramatically over the recent years and there has been a significant increase in the adoption of digital platforms. With the growing need to tailor the user...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/considerations-for-e-commerce-platform-launch
What's the Difference Between a CMS, Portal, and DXP?
Do you understand the differences between a Portal vs CMS vs DXP? All three platforms have their place, but which one is right for your business? There are definitely some similarities between the...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/what-s-the-difference-between-a-cms-portal-and-dxp-
La Parola ai Partner: Sourcesense S.P.A.
Oggi incontriamo Alfonso Focareta, Business Solution Manager, Sourcesense SpA, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Alfonso...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/business-partner-experience/la-parola-ai-partner-sourcesense-s-p-a-
3 Examples of Digital Experience Platform Vendors
It’s dangerous to go on your journey to deliver excellent digital experiences alone! Take this list and analysis of the major Digital Experience Platform (DXP) vendors to guide your exploration. A...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/3-examples-of-digital-experience-platform-vendors
Cómo Aumentar el Compromiso de los Empleados con una DXP
Aunque vayan diariamente a la oficina, es posible que los empleados no estén poniendo toda la energía o pasión en su trabajo, es decir, tienen poco engagement con la organización. Esto es algo más...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/employee-experience/como-aumentar-el-compromiso-de-los-empleados-con-una-dxp
3 Exemplos de Intranets que Otimizam Seu Negócio
Intranets são campeões não reconhecidos das empresas bem sucedidas. Uma intranet desenhada efetivamente pode não apenas melhorar a comunicação corporativa e permitir a colaboração dos funcionários,...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/employee-experience/3-exemplos-de-intranets-que-otimizam-seu-negocio
4 Ways to Embrace a Culture of Learning
Imagine if your employees came together to share knowledge on their areas of expertise, offered to dive deep into their skill sets, and constantly helped their team to learn and grow. This culture...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/liferay-experience/4-ways-to-embrace-a-culture-of-learning
9 Reasons Why DXPs Are Essential for Digital Transformation
With the recent challenges brought about the COVID-19 pandemic, companies have been forced to adapt in order to thrive. This has resulted in a growing digital divide between businesses but how can...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/9-reasons-why-dxps-are-essential-for-digital-transformation
#SAVETHERETAIL. Non un semplice titolo. Bensì un’esortazione, un augurio.
La consapevolezza che il retail non perderà la sua forza di attrazione se verrà modellato secondo i nuovi bisogni sociali, economici e di business, emersi prepotentemente in questo ultimo anno di...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/business-partner-experience/-savetheretail-non-un-semplice-titolo-bensi-un-esortazione-un-augurio-
3 Exemplos de Portais de Autoatendimento Eficientes
Até o final de 2020, o Gartner prevê que 85% de todas as interações de atendimento ao cliente irão começar pelo autoatendimento. Inclusive, muitas empresas esperam implementar portais de...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/customer-experience/3-exemplos-de-portais-de-autoatendimento-eficientes
Por que o CMS Híbrido é Fundamental para Experiências Omnichannel
De acordo com análise da Forrester, na atualidade, o conteúdo web oferecido pelas empresas deve ser dinâmico, personalizado e consistente em todos os canais. Neste contexto, os canais digitais têm...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/por-que-o-cms-hibrido-e-fundamental-para-experiencias-omnichannel
Digital Transformation During COVID - A Time of Opportunity and Challenges for Universities
In the late 1960s, the phenomenon we now know so well as the internet was officially born in universities – Stanford and UCLA to be precise. Fast forward to 2020 and educational institutions,...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/digital-transformation-during-covid-a-time-of-opportunity-and-challenges-for-universities
Was wir digital (neu) lernen müssen
Auf Liferay Vision 2021, der neuen Digitalkonferenz von Liferay, hält Journalist, Autor und Netzvordenker Sascha Lobo am 24. März die Keynote “Was wir digital (neu) lernen müssen”. In seinem...
https://webserver-liferaywww-prd.lfr.cloud/web/guest/blog/current-experiences/was-wir-digital-neu-lernen-mussen