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¿Por qué el sector de seguros necesita ser omnicanal?
¿Crees que la omnicanalidad es solo una palabra de moda del sector tecnológico? Piénsalo una vez más. Las aseguradoras recurren cada vez más a las experiencias personalizadas y omnicanal,...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/-por-que-el-sector-de-seguros-necesita-ser-omnicanal-
8 Digital Experience Platform Trends to Watch in 2024
We are living through an era of unparalleled digital development, where the latest trends and shifts on the world stage continually disrupt the landscape of digital experiences. 2024 promises to be...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/8-digital-experience-platform-trends-to-watch-in-2024
Why Chatbots Are Critical to Banking Innovation
The sudden popularity of chatbots is understandable considering that we’ve been talking to machines regularly since Siri’s debut in 2011. But while nearly every smartphone user has tried a voice...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/why-chatbots-are-critical-to-banking-innovation
Rethinking Content Management Systems: How Generative AI and LLMs Are Leading the Way
Generative AI and Large Language Models (LLMs) are playing a revolutionary role in transforming Content Management Systems (CMS). This transformation is more than a mere trend; it represents a...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/rethinking-content-management-systems-how-generative-ai-and-llms-are-leading-the-way
Resolvendo qualquer problema com o Design Sprint
O Design Sprint é uma metodologia criada pelo Google, agregando elementos de gestão estratégica, inovação, ciências do comportamento, design e mais. Juliana do Vale, líder de UX Design na...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/resolvendo-qualquer-problema-com-o-design-sprint
6 Ways Vendor Portals Help to Strengthen Vendor Communications
The key to building relationships with vendors that are mutually beneficial, strong, and durable is being able to provide them with an experience that is always efficient and personalised. Vendor...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/6-ways-vendor-portals-help-to-strengthen-vendor-communications
Convierte tu portal B2B en ventaja competitiva
Si bien las experiencias de cliente B2B son distintas de las experiencias B2C, los clientes ya esperan de las segundas las mismas experiencias personalizadas e intuitivas que se han acostumbrado a...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/convierte-tu-portal-b2b-en-ventaja-competitiva
Seis tendências de Experiência do Cliente para 2018
O que define uma boa experiência do cliente está em constante transformação devido às constantes mudanças de comportamento do público e o uso de novas tecnologias. Entretanto, embora CX mude com o...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/seis-tendencias-de-experiencia-do-cliente-para-2018
5 Killer-Elemente für Ihre digitale Strategie in B2B
Was behindert die digitale Transformation von Fertigungsunternehmen? In Umfragen wird immer wieder eine fehlende oder unzureichende digitale Strategie als Grund für Verzögerungen oder enttäuschte...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/digitale-strategie-in-b2b-fuenf-erfolgsfaktoren
Beneficios del desarrollo open source: colaboración y transparencia
Que el desarrollo de software open source es clave para el éxito del ecosistema tecnológico es claro y conocido. Que el open source es una ventaja competitiva para las empresas, ya no es...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/beneficios-del-desarrollo-open-source-colaboracion-y-transparencia
A Guide to Building Great Websites with Liferay DXP 7.1
With the proliferation of channels for customer interactions, a strong website is still a central aspect of every company’s online presence and marketing strategy. With a site that provides a great...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/a-guide-to-building-great-websites-with-liferay-dxp-7-1
Four Ways to Measure Website Success
With web analytics, it is always important to understand how your audience interacts with your content. To get the best results, it is important to ask the right questions. Otherwise, how can you...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/four-ways-to-measure-website-success
Por que retornei à Liferay?
O ato de tomar decisões envolve consequências muitas vezes imprevisíveis, até mesmo aquelas decisões analisadas com cautela e que, ao fim de tudo, parecem certeiras. E decidir sair de uma empresa...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/por-que-retornei-a-liferay
5 Customer Experience Predictions for Manufacturers
Manufacturers are increasingly being called upon to integrate customer centricity into product, customer and service life cycles. As customer expectations continue to evolve, businesses will need...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/5-customer-experience-predictions-for-manufacturers
The Future of B2B Commerce in 2030
Technology has already radically shifted B2B commerce experiences into ones that are more personal and easier to access. Emerging trends like AI-driven analytics, blockchain-based supply chains,...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/the-future-of-b2b-commerce-in-2030
Portal X Site: Quando Utilizar
Portal X Site: Qual a diferença? Sites são feitos para gerar grande tráfego, enquanto portais têm seu foco em um grupo específico e limitado de usuários. Além disso, a maioria dos portais web...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/portal-x-site-quando-utilizar
Portal vs. Website: When to Use Each
Portal vs. Website: What’s the Difference? Websites are for driving traffic, whereas web portals are for limiting traffic to a specific group of users. Most web portals require a user to log in,...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/portal-vs-website-when-to-use-each
Creando una Intranet Moderna de Éxito
Los espacios de trabajo deben ser un reflejo de lo que necesitan los colaboradores para desarrollar sus actividades de manera efectiva. Antes de la pandemia del COVID-19, lo anterior estaba...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/employee-experience/creando-una-intranet-moderna-de-exito
Digital Transformation in 2018: What's Paining the Public Sector?
When the Government Digital Service (GDS) was created back in 2012, in response to Dame Lane-Fox’s report a year earlier, it laid the groundwork for changing the government’s digital channels and...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/digital-transformation-in-2018-what-s-paining-the-public-sector-
Como Personalizar Experiências em Escala
O conceito de personalização não é novidade, mas vem se tornando a regra para estratégias de experiência do cliente. Entre os millennials e a geração Z que responderam uma pesquisa recente, 75%...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/como-personalizar-experiencias-em-escala