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Types of Portals: Three Major Areas to Consider
With all the focus today on mobile-first and digital transformation, portals can seem blasé. But many types of portals play an incredibly important role in managing the culture shifts that come...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/types-of-portals-three-major-areas-to-consider
¿Por qué el sector de seguros necesita ser omnicanal?
¿Crees que la omnicanalidad es solo una palabra de moda del sector tecnológico? Piénsalo una vez más. Las aseguradoras recurren cada vez más a las experiencias personalizadas y omnicanal,...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/-por-que-el-sector-de-seguros-necesita-ser-omnicanal-
8 Digital Experience Platform Trends to Watch in 2024
We are living through an era of unparalleled digital development, where the latest trends and shifts on the world stage continually disrupt the landscape of digital experiences. 2024 promises to be...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/8-digital-experience-platform-trends-to-watch-in-2024
Why Chatbots Are Critical to Banking Innovation
The sudden popularity of chatbots is understandable considering that we’ve been talking to machines regularly since Siri’s debut in 2011. But while nearly every smartphone user has tried a voice...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/why-chatbots-are-critical-to-banking-innovation
Rethinking Content Management Systems: How Generative AI and LLMs Are Leading the Way
Generative AI and Large Language Models (LLMs) are playing a revolutionary role in transforming Content Management Systems (CMS). This transformation is more than a mere trend; it represents a...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/rethinking-content-management-systems-how-generative-ai-and-llms-are-leading-the-way
Resolvendo qualquer problema com o Design Sprint
O Design Sprint é uma metodologia criada pelo Google, agregando elementos de gestão estratégica, inovação, ciências do comportamento, design e mais. Juliana do Vale, líder de UX Design na...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/resolvendo-qualquer-problema-com-o-design-sprint
6 Ways Vendor Portals Help to Strengthen Vendor Communications
The key to building relationships with vendors that are mutually beneficial, strong, and durable is being able to provide them with an experience that is always efficient and personalised. Vendor...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/6-ways-vendor-portals-help-to-strengthen-vendor-communications
Convierte tu portal B2B en ventaja competitiva
Si bien las experiencias de cliente B2B son distintas de las experiencias B2C, los clientes ya esperan de las segundas las mismas experiencias personalizadas e intuitivas que se han acostumbrado a...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/convierte-tu-portal-b2b-en-ventaja-competitiva
Seis tendências de Experiência do Cliente para 2018
O que define uma boa experiência do cliente está em constante transformação devido às constantes mudanças de comportamento do público e o uso de novas tecnologias. Entretanto, embora CX mude com o...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/seis-tendencias-de-experiencia-do-cliente-para-2018
5 Killer-Elemente für Ihre digitale Strategie in B2B
Was behindert die digitale Transformation von Fertigungsunternehmen? In Umfragen wird immer wieder eine fehlende oder unzureichende digitale Strategie als Grund für Verzögerungen oder enttäuschte...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/digitale-strategie-in-b2b-fuenf-erfolgsfaktoren
Beneficios del desarrollo open source: colaboración y transparencia
Que el desarrollo de software open source es clave para el éxito del ecosistema tecnológico es claro y conocido. Que el open source es una ventaja competitiva para las empresas, ya no es...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/beneficios-del-desarrollo-open-source-colaboracion-y-transparencia
A Guide to Building Great Websites with Liferay DXP 7.1
With the proliferation of channels for customer interactions, a strong website is still a central aspect of every company’s online presence and marketing strategy. With a site that provides a great...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/a-guide-to-building-great-websites-with-liferay-dxp-7-1
Four Ways to Measure Website Success
With web analytics, it is always important to understand how your audience interacts with your content. To get the best results, it is important to ask the right questions. Otherwise, how can you...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/four-ways-to-measure-website-success
Por que retornei à Liferay?
O ato de tomar decisões envolve consequências muitas vezes imprevisíveis, até mesmo aquelas decisões analisadas com cautela e que, ao fim de tudo, parecem certeiras. E decidir sair de uma empresa...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/por-que-retornei-a-liferay
5 Customer Experience Predictions for Manufacturers
Manufacturers are increasingly being called upon to integrate customer centricity into product, customer and service life cycles. As customer expectations continue to evolve, businesses will need...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/5-customer-experience-predictions-for-manufacturers
The Future of B2B Commerce in 2030
Technology has already radically shifted B2B commerce experiences into ones that are more personal and easier to access. Emerging trends like AI-driven analytics, blockchain-based supply chains,...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/the-future-of-b2b-commerce-in-2030
Portal X Site: Quando Utilizar
Portal X Site: Qual a diferença? Sites são feitos para gerar grande tráfego, enquanto portais têm seu foco em um grupo específico e limitado de usuários. Além disso, a maioria dos portais web...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/portal-x-site-quando-utilizar
Portal vs. Website: When to Use Each
Portal vs. Website: What’s the Difference? Websites are for driving traffic, whereas web portals are for limiting traffic to a specific group of users. Most web portals require a user to log in,...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/portal-vs-website-when-to-use-each
Creando una Intranet Moderna de Éxito
Los espacios de trabajo deben ser un reflejo de lo que necesitan los colaboradores para desarrollar sus actividades de manera efectiva. Antes de la pandemia del COVID-19, lo anterior estaba...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/employee-experience/creando-una-intranet-moderna-de-exito
Digital Transformation in 2018: What's Paining the Public Sector?
When the Government Digital Service (GDS) was created back in 2012, in response to Dame Lane-Fox’s report a year earlier, it laid the groundwork for changing the government’s digital channels and...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/digital-transformation-in-2018-what-s-paining-the-public-sector-
Como Personalizar Experiências em Escala
O conceito de personalização não é novidade, mas vem se tornando a regra para estratégias de experiência do cliente. Entre os millennials e a geração Z que responderam uma pesquisa recente, 75%...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/como-personalizar-experiencias-em-escala
Transforming Local Government Service Delivery Through Customer Experience
“There’s no such thing as digital strategy anymore. It’s all just strategy.” That’s how Michael MacAuley, our General Manager for UK and Ireland, began his recent address at Share Digital 2017....
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/transforming-local-government-service-delivery-through-customer-experience
Creando Experiencias de Usuario Consistentes con Liferay Adaptive Media
La página web común de hoy en día es más compleja que nunca en lo que respecta a su programación. En la actualidad, compañías de todos los sectores utilizan imágenes, vídeos y cada vez más...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/creando-experiencias-de-usuario-consistentes-con-liferay-adaptive-media
Enterprise Content Management und Digital Experience - zwei perfekte Partner für besseren Informationsfluss in Unternehmen
In großen Unternehmen steht das Thema “Enterprise Content Management” (ECM) schon lange im Fokus - und lange, bevor zum Beispiel das Marketing das Thema Content für sich entdeckte. Der Grund ist...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/enterprise-content-management-und-digital-experience-zwei-perfekte-partner-fur-besseren-informationsfluss-in-unternehmen
Digitale Erlebnisse mit Liferay DXP 7.4 vereinfachen
Aufgrund der Umwälzungen der vergangenen 18 Monate hat es sich für Unternehmen als besonders essenziell erwiesen, agil zu sein und sich schnell anzupassen, um erfolgreich zu sein. Agile Unternehmen...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/digitale-erlebnisse-mit-liferay-dxp-7-4-vereinfachen
What is Your Customer Experience Ecosystem
Creating, controlling and providing excellent customer experience is a major factor in most companies’ digital business plans today. By striving to provide a pleasant and easy-to-navigate online...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/what-is-your-customer-experience-ecosystem
Making Liferay a Great Place to Work 2022
We are delighted to announce that Liferay has been recognized as one of the Best Workplaces in both Ireland and Spain for 2022. This recognition comes for the 3rd consecutive year for our Dublin...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/liferay-great-place-to-work-2022
¿Por qué el SaaS es tu mejor opción?
Este post nace para intentar solventar una cuestión importantísima a tratar al inicio de un proyecto: Elegir el modelo de despliegue adecuado. Y es que una vez se identifican los problemas de...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/por-que-el-saas-es-tu-mejor-opcion
5 Ways for Banks to Build Loyalty Through Customer Experience
Financial organizations are tasked with setting their services apart from a growing list of competitors. Today, people have a wide range of choices on where they choose to bank. They have the...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/customer-experience-and-loyalty-for-banks
Experiência do cliente será o principal critério de diferenciação das empresas no futuro
Os últimos anos foram marcados por transformações exponenciais em diferentes segmentos da sociedade. Mudou-se a forma como as pessoas adquirem conhecimento, como se deslocam, como se comunicam, se...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/experiencia-do-cliente-sera-o-principal-criterio-de-diferenciacao-das-empresas-no-futuro
10 razões para trabalhar na Liferay
Você que trabalha com front-end, back-end, testes, design, gestão de produtos, gestão de projetos, devops. Já parou para pensar qual o próximo passo da sua carreira? Aqui vão dez razões para te...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/10-razoes-para-trabalhar-na-liferay
Jornadas de liderança: Entrevista com Leyla Ferreira, Gerente de RH
Na Liferay, podemos dizer que uma coisa é certa: cada jornada profissional é única. Você pode topar com alguém que migrou dos bisturis para os códigos, alguém que iniciou sua carreira como pessoa...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/jornadas-de-lideranca-leyla-ferreira
Quais os Princípios do Customer Success?
Os modelos de negócios vivem a era da recorrência, um momento em que tudo que se produz tem potencial para ser comercializado como um serviço. Isso está evidente no âmbito do software - nas...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/quais-os-principios-do-customer-success-
How Digital Transformation Helps You Develop Long-Term Student Relationships
Traditionally, Student Lifetime Value (SLV) is defined according to how much a student will contribute financially during their schooling. The longer a student stays at an institution, the higher...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/how-digital-transformation-helps-you-develop-long-term-student-relationships
Cómo se protegen las empresas frente a los ataques DDoS
Hace apenas unas semanas, la plataforma de redes sociales X sufrió un ataque DDoS masivo, que provocó interrupciones intermitentes. Aunque este fue uno de los primeros grandes ataques DDoS de 2025,...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/category/como-se-protegen-las-empresas-frente-a-los-ataques-ddos
3 Ejemplos de Portales de Autoservicio Eficaces
Para fines de 2020, Gartner predice que el 85% de todas las interacciones de servicio al cliente comenzarán con el autoservicio. De hecho, muchas empresas esperan implementar portales de...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/3-ejemplos-de-portales-de-autoservicio-eficaces
Four Ways Design Builds Customer Trust
A company’s online presence plays a major role in building and sustaining the trust of potential and existing customers. While helpful information, strong customer service, and reliable products...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/four-ways-design-builds-customer-trust
PaaS vs SaaS - ¿Cuál es la diferencia?
SaaS, PaaS, ¿qué significan estas siglas? Aquí enumeramos las ventajas para tu negocio de estas dos soluciones en la nube.   ¿Cuál es la diferencia entre SaaS y PaaS? PaaS y SaaS son sólo dos de...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/diferencia-paas-y-saas
Commerce Business 101: How to Write an RFP for B2B Companies
Digital experiences in B2B commerce have been rapidly outpaced by B2C standards. While B2C companies are racing to provide more personalized and intuitive interactions, many B2B companies are still...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/commerce-business-101-how-to-write-an-rfp-for-b2b-companies
Estar más cerca para llegar más lejos: cuando el objetivo de la tecnología no es solo llegar al mercado sino a los asegurados
Hoy en día ya nadie duda de que la tecnología no es una extensión de nuestra vida, sino parte de ella. Este sutil matiz hace que ciertas convenciones reservadas aparentemente al mundo físico...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/objetivo-tecnologia-llegar-a-los-asegurados
Transformação Digital em Empresas de Gestão do Patrimônio
A transformação digital já chegou para o setor de Gestão do Patrimônio e as mudanças no comportamento do cliente já estão em curso. Além disso, a competição neste segmento está aumentando, junto...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/transformacao-digital-em-empresas-de-gestao-do-patrimonio
Create a Seamless B2B Buying Experience | Liferay
According to Gartner, 77% of B2B buyers state that their latest purchase was complex or difficult. So there’s a clear opportunity to be taken advantage of, if you can implement a seamless B2B...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/seamless-b2b-buying-experience
Open Source & Customer Experience - zwei ziemlich beste Freunde
Die große Mehrzahl der Unternehmen sieht in der Verbesserung ihrer Customer Experience (CX) den Schlüssel, um ihre digitale Transformation erfolgreich zu meistern. Und dies aus gutem Grund: So...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/open-source-customer-experience-zwei-ziemlich-beste-freunde
See the Newest Features in Liferay DXP 7.1
Liferay DXP 7.1 is now available and with it comes a wide array of new features and updates designed to put more useful tools in the hands of users than ever before. Liferay DXP 7.1 is a platform...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/see-the-newest-features-in-liferay-dxp-7-1
¿Qué es el Agile Inception?
Las metodologías ágiles ayudan a las empresas a entregar resultados frecuentes, generando más valor para los clientes. Hay distintas maneras de utilizarlas, diferentes abordajes y varias opciones...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/-que-es-el-agile-inception-
16 Exemplos Excelentes de Portais
Um portal é uma plataforma baseada na Web que coleta informações de diferentes fontes em uma única interface e apresenta aos usuários as informações mais relevantes para seu contexto. Os portais...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/exemplos-de-portais-excelentes
Cuatro formas en las que el análisis predictivo en el sector de retail dispara el desempeño de la tienda
Los estudios demuestran que, más que nunca, los clientes quieren que sus marcas preferidas prevean sus deseos y necesidades. La compra de un artículo ya no se considera un evento aislado, sino que...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/cuatro-formas-en-las-que-el-analisis-predictivo-en-el-sector-de-retail-dispara-el-desempeno-de-la-tienda
Worin besteht der Unterschied zwischen SaaS und PaaS?
SaaS, PaaS, IaaS – was bedeuten diese Abkürzungen? Wir helfen Ihnen, zu verstehen, wie sich Ihre Geschäftstätigkeiten mit der Inanspruchnahme dieser unterschiedlichen Cloud-Angebote verändern...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/worin-besteht-der-unterschied-zwischen-saas-und-paas-
DXP vs CMS: What You Need To Know
Recent trends in digital content and customer experience have seen the marketing technology (MarTech) stack grow in both capabilities and complexity. Solutions such as a digital experience platform...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/dxp-vs-cms-what-you-need-to-know
Liferay España, un Gran Lugar para Trabajar
Una parte muy importante de la visión de Liferay como compañía tecnológica es reforzar una cultura de trabajo inclusiva, que fomente la innovación, el trabajo en equipo y la creatividad. Liferay es...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/liferay-espana-un-gran-lugar-para-trabajar
The Benefits of Liferay for Digital Workplace Development
Given today’s tight labor market, businesses of all kinds are looking to find ways to make their workforces more efficient and increase employee satisfaction. One of the best ways to accomplish...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/employee-experience/the-benefits-of-liferay-for-digital-workplace-development
What Does the Fourth Industrial Revolution Mean for Me
Automation, artificial intelligence and the future of work have been topics saturating the news over the past few years. Just last month, Spyce, a fully automated “robotic kitchen” created by four...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/what-does-the-fourth-industrial-revolution-mean-for-me
Problemi di comunicazione? Si risolvono con un'intranet efficiente
Da sempre ci impegniamo per potenziare le funzionalità della nostra piattaforma di digital experience, per sviluppare Intranet intuitive ed efficaci basate su software Open Source. A supportarci,...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/problemi-di-comunicazione-si-risolvono-con-un-intranet-efficiente
How Getting Personalization Right Improves Customer Experience
In the 17th and early 18th century, it was difficult for hat makers to accurately measure the circumference of a head. They simply created a standard size and assumed it would fit everyone...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/how-getting-personalization-right-improves-customer-experience
6 Must-See Features for Building an Intranet with Liferay DXP 7.1
Intranets have long been at the heart of well-organized and efficiently-run businesses, helping to coordinate and connect employees around the globe with each other and providing tools that aid in...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/employee-experience/6-must-see-features-for-building-an-intranet-with-liferay-dxp-7-1
Experiencia de Usuario y APIs: el futuro de la banca tradicional
Mucho se está discutiendo últimamente acerca de cómo serán los bancos del futuro. Lo único claro es que las sucursales físicas dejarán de tener la importancia actual. El canal online será el...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/experiencia-de-usuario-y-apis-el-futuro-de-la-banca-tradicional
6 Elementos dos Melhores Softwares para Portal do Cliente
O que clientes modernos esperam de suas experiências digitais? Eles desejam experiências responsivas, que engajem e sejam fáceis de usar em todos os pontos de contato. Portais do cliente são uma...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/6-elementos-dos-melhores-softwares-para-portal-do-cliente
Die 10 wichtigsten Kundenportal-Trends für 2023
Glückliche Kunden sind das Fundament eines erfolgreichen Unternehmens. In jüngster Zeit haben einschneidende Entwicklungen wie die weltweite Pandemie und wirtschaftliche Instabilität jedoch dazu...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/die-10-wichtigsten-kundenportal-trends-fur-2023
Grundlegende Elemente für die digitale Transformation der öffentlichen Verwaltung
Der Digitalisierungsdruck in der öffentlichen Verwaltung ist hoch: Durch das Onlinezugangsgesetz (OZG) ist die öffentliche Verwaltung dazu verpflichtet, bestimmte Verwaltungsleistungen über...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/digitale-transformation-oeffentlichen-verwaltung
Redefining the Student Experience in a Hybrid Learning Environment
The concept of hybrid universities—institutions that seamlessly integrate on-campus and online learning experiences, offering students the flexibility to choose how, when, and where they...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/hybrid-student-experience

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