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Vertigo Tecnologia é a primeira a receber o selo DXP Cloud Specialized Partner na América Latina
A Vertigo Tecnologia é a primeira empresa do ecossistema de parceiros Liferay na América Latina, e segunda no mundo, a conquistar o Selo DXP Cloud Specialized Partner. O reconhecimento posiciona a...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/vertigo-tecnologia-e-a-primeira-a-receber-o-selo-dxp-cloud-specialized-partner-na-america-latina
Evolving with the Real Estate Industry: How Liferay DXP Meets Current and Future Needs
Standing out in the real estate industry doesn’t just require embracing new technologies, but a comprehensive digital transformation strategy. How can you implement a successful digital strategy...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/evolving-with-the-real-estate-industry-how-liferay-dxp-meets-current-and-future-needs
8 Boas Práticas para Sua Estratégia Omnichannel
O sucesso de estratégias omnichannel depende de experiências consistentes em todas as interações. Isso pode trazer vários benefícios tanto para o ambiente interno quanto externo da sua organização,...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/8-boas-praticas-para-sua-estrategia-omnichannel
Vier Fragen, um den Zustand Ihres Intranets zu überprüfen
Wann haben Sie zuletzt wirklich untersucht (und evtl. sogar gemessen), ob Ihr Unternehmensintranet den Mitarbeitenden einen Mehrwert bietet? Intranets werden häufig unternehmensweit eingeführt und...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/employee-experience/vier-fragen-um-den-zustand-ihres-intranets-zu-uberprufen
Why I Have No Idea if Other Coffee Shops are Good
And Other Benefits of Excellent Customer Experience I must admit, I'm a Starbucks loyalist. The reason is that on top of having flavors that tickle my palette, I know that I’ll be treated with...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/why-i-have-no-idea-if-other-coffee-shops-are-good
Six Blind Spots in Your Marketing Analytics
Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/six-blind-spots-in-your-marketing-analytics
Principais elementos para a transformação digital do setor público
A administração pública passou recentemente por uma aceleração digital sem precedentes devido à pandemia, que criou um período de urgência para a implementação de serviços online. Agora, o desafio...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/principais-elementos-para-a-transformacao-digital-do-setor-publico
Predicciones de un ejecutivo de marketing B2B para la transformación digital en 2022
Los profesionales del marketing no son ajenos al cambio. Trabajan en un mundo en el que las preferencias de los consumidores cambian constantemente, en el que la tecnología evoluciona sin cesar y...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/predicciones-de-un-ejecutivo-de-marketing-b2b-para-la-transformacion-digital-en-2022
Calculando el ROI de un Gestor de Contenido Web
Tradicionalmente, las organizaciones han implementado los distintos sistemas de gestión de contenido web (Web Content Management, WCM por sus siglas en inglés) por los intangibles prometidos:...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/calculando-el-roi-de-un-gestor-de-contenido-web
How Global Companies Are Defending Against DDoS Attacks
Just a few weeks ago, the social media platform X suffered a massive DDoS attack, resulting in intermittent outages. Although this was one of the first big DDoS attacks of 2025, it’s certainly not...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/category/how-global-companies-are-defending-against-ddos-attacks
Liferay DXP 7.3: A Game-Changer for B2B Organizations
The early 2000s brought us MySpace, the iPod, and The Lord of the Rings movie franchise. At the same time, one developer would also create a framework that could produce multiple websites in a...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/liferay-dxp-7-3-a-game-changer-for-b2b-organizations
Introducing Liferay DXP 7.2: Content, Personalization and Headless
The digital landscape is changing, and businesses with platforms that enable them to work smarter will adapt best. Today we’re excited to introduce Liferay DXP 7.2, digital experience software...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/introducing-liferay-dxp-7-2-content-personalization-and-headless
5 Signs It's Time to Break Up with Your Customer Portal
1. Your Customer Service Team is Overwhelmed. Customers are submitting more tickets or calls than your customer service team can handle, many of which for what should be straightforward...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/5-signs-it-s-time-to-break-up-with-your-customer-portal
10 Práticas para Alavancar o Uso do Seu Portal Móvel
Você decidiu que sua marca precisava de um portal móvel para aumentar o desempenho dos funcionários, ajudar os clientes ou ambos. Você então criou seu portal, refinou-o através do teste e lançou-o....
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/10-praticas-para-alavancar-o-uso-do-seu-portal-movel
7 Cambios en los negocios digitales que vendrán en 2018
Las empresas están evolucionando constantemente la forma con la que operan, conectan con su audiencia objetivo y compiten en sus sectores. Si bien este es un proceso continuo que cambia a medida...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/7-cambios-en-los-negocios-digitales-que-vendran-en-2018
Partner Pulse | Trend Tecnologici: la visione dei partner Liferay sull’innovazione digitale
Nel contesto di una trasformazione digitale sempre più veloce e pervasiva, tenere il passo con i trend tecnologici emergenti è una sfida che le aziende non possono più rimandare. Ma quali...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/business-partner-experience/partner-pulse-trend-tecnologici-la-visione-dei-partner-liferay-sull-innovazione-digitale
What are the Five Moments of Truth in Marketing?
A customer journey is composed of many touchpoints. These points vary in importance, but the most integral ones are known as moments of truth, which Conduit has defined as the points in a...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/what-are-the-five-moments-of-truth-in-marketing
The Security Pillars Cloud Providers Must Support
Research from analyst firm Wikibon demonstrates that security has remained remarkably stable as the leading impediment to public cloud adoption. This is something I deal with constantly in my...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/the-security-pillars-cloud-providers-must-support
Liferay DXP 7.3: Un Gran Cambio para las Empresas B2B
La década del 2000 nos trajo MySpace, el iPod y la serie de películas de “El señor de los Anillos”. Al mismo tiempo, un desarrollador también crearía un framework que podría producir varios sitios...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/liferay-dxp-7-3-un-gran-cambio-para-las-empresas-b2b
Celebrating 2 Years of Liferay DXP Cloud
On October 9th, 2018 we published a press release announcing the launch of Liferay DXP Cloud. Since then, a lot of things happened and we are excited to celebrate our 2-year anniversary today....
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/celebrating-2-years-of-liferay-dxp-clo-1
Como Integrar Marketing e Tecnologia?
DSP, CMS, SEO, RTB, CPM, SSP, CLTV, CTA. As siglas se multiplicam juntamente com o conjunto de possibilidades a serem exploradas pelo marketing digital. "Se antes os profissionais eram guiados pela...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/como-integrar-marketing-e-tecnologia-
Top 10 Customer Portal Trends
Keeping customers happy is essential to maintaining a healthy business. But recent disruptions like the global pandemic and economic uncertainty have made that harder than ever to achieve as...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/top-10-customer-portal-trends
Ventajas e inconvenientes de construir una aplicación híbrida
Si estás pensando en construir una aplicación para tu equipo de trabajo, tu público objetivo o para ambos, las aplicaciones híbridas pueden proporcionarte un abanico de herramientas y recursos...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/ventajas-e-inconvenientes-de-construir-una-aplicacion-hibrida
Come l’open banking cambia la user experience
Da quando è stata introdotta ufficialmente la nuova direttiva europea sui servizi di pagamento, nota come PSD2, il settore bancario sta vivendo una vera e propria rivoluzione, quella dell’Open...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/come-l-open-banking-cambia-la-user-experience
Qual a diferença entre CMS, Portal e DXP?
As ferramentas de criação de experiências digitais para clientes vêm evoluindo conforme a mudança nas necessidades dos consumidores. Com isso, elas têm se tornado plataformas de experiência digital...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/diferenca-entre-cms-portal-e-dxp
Liferay DXP 7.3: Uma Virada de Jogo para Organizações B2B
O início dos anos 2000 nos trouxe MySpace, o iPod e os filmes de Senhor dos Anéis. Ao mesmo tempo, um desenvolvedor também criou um framework que podia produzir diversos sites em um curto espaço de...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/liferay-dxp-7-3-uma-virada-de-jogo-para-organizacoes-b2b
Personalized Product Recommendations in Liferay Commerce
For anyone launching an e-commerce site today, personalized product recommendations are an obvious feature to include. However, these automated experiences are not as simple as e-commerce leaders...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/personalized-product-recommendations-in-liferay-commerce
Como o atendimento personalizado estimula up-selling e cross-selling no setor bancário
O que é o atendimento bancário personalizado e como ele cria novas oportunidades de up-selling e cross-selling? Apontamos a seguir alguns aspectos importantes sobre o tema. Em 2001, uma pesquisa...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/atendimento-personalizado-estimula-up-selling-e-cross-selling-em-bancos
Como Aumentar a Adesão ao Portal de Parceiro
Apesar dos portais para parceiros serem feitos para criar oportunidades de simplificação dos processos de vendas, empoderar parceiros e estabelecer vantagens competitivas, 80% dos partner portals...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/business-partner-experience/como-aumentar-a-adesao-ao-portal-de-parceiro
How to Find Your Customer Journey’s Moments of Truth
This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/how-to-find-your-customer-journey-s-moments-of-truth
Introducing Liferay Commerce 2.0: Transform the Way You Sell for B2B
Liferay Commerce 2.0 is packed with new features to help B2B sellers increase their revenue through more engaging customer experiences. Watch our on-demand webinar for a full tour of the new...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/introducing-liferay-commerce-2-0-transform-the-way-you-sell-for-b2b
Vantagens de Mapear a Experiência de Usuários Identificados
Mais do que nunca, o sucesso de uma empresa depende do entendimento e engajamento com sua audiência online de forma cada vez mais significativa. E apesar do marketing digital ajudar a conectar o...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/vantagens-de-mapear-a-experiencia-de-usuarios-identificados
38 Statistiken, die die digitale Transformation im Öffentlichen Sektor vorantreiben
Private Customer Experiences beeinflussen die Erwartungen der Bürger Öffentliche Verwaltungen, die mit begrenzten Budgets und technischen Fähigkeiten zu kämpfen haben, sind mehr denn je gefordert,...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/38-statistiken-die-die-digitale-transformation-im-oeffentlichen-sektor-vorantreiben
What are the structural barriers to change towards digital public services?
Fallen Behind Around the world, central and local governments are struggling with providing digital public services. To move towards digital-first models, it is necessary to know where to start and...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/what-are-the-structural-barriers-to-change-towards-digital-public-services-
How Digital Experience Platforms Fulfill Digital Transformation Needs
As technological innovation and the continued shift toward smartphones worldwide changes the ways in which both companies and customers perform business, the process of digital transformation has...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/how-digital-experience-platforms-fulfill-digital-transformation-needs
A Force for Good: How Digital Transformation is Changing Lives in The UK
It’s no secret that the UK public sector is undergoing a journey of digital transformation. In the process, citizens are experiencing faster and more meaningful interactions with their local...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/a-force-for-good-how-digital-transformation-is-changing-lives-in-the-uk
Was ist der Unterschied zwischen einem CMS, einem Portal und einer DXP?
In den letzten Jahren haben sich die Tools für die Ermöglichung digitaler Kundenerlebnisse zu leistungsstarken Plattformen weiterentwickelt. Doch was bedeutet dies konkret? Was ist der Unterschied...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/business-partner-experience/was-ist-der-unterschied-zwischen-einem-cms-einem-portal-und-einer-dxp-
3 façons de réduire les coûts du service client pour les responsables de l'Expérience Client (CX)
Depuis la pandémie, les clients sont plus sélectifs concernant leurs expériences digitales. Plus de 60 % d'entre eux ne feront plus de nouvelle tentative après une seule mauvaise expérience, soit...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/3-facons-de-reduire-les-couts-du-service-client
Blog series: Portales efectivos. 4 ejemplos de portales de clientes en el sector de la banca y seguros
Mejorar la experiencia de los clientes debería ser una de las principales prioridades de toda empresa. Invertir en buenas herramientas de atención al cliente, como los portales, puede mejorar las...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/4-ejemplos-de-portales-clientes-en-el-sector-de-la-banca-y-seguros
¿Cuál es la diferencia entre utilizar un enfoque de solución ad hoc o un enfoque holístico en tus soluciones de portal?
Además de decidir entre si comprar o crear un software, los equipos de TI tienen que tomar otra decisión clave: ¿Es mejor utilizar una solución ad hoc para crear un portal o utilizar un enfoque...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/la-diferencia-entre-utilizar-un-enfoque-de-soluci-n-ad-hoc-o-un-enfoque-hol-stico-en-tus-soluciones-de-portal
3 consideraciones clave sobre construir o comprar un software de portal
Para que los equipos de TI puedan ofrecer las mejores soluciones de portal para sus clientes, partners, agentes y empleados, deben considerar cuidadosamente cómo estructurar la mejor solución...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/3-consideraciones-clave-sobre-construir-o-comprar-un-software-de-portal
Come le aziende si proteggono dagli attacchi DDoS
Solo poche settimane fa, la piattaforma di social media X ha subito un massiccio attacco DDoS, che ha causato interruzioni intermittenti. Sebbene questo sia stato uno dei primi importanti attacchi...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/category/come-le-aziende-si-proteggono-dagli-attacchi-ddos
A Guide to Headless CMS
Marketers have been using content management systems (CMS) to manage their online content but the need for omnichannel marketing has turned CMS on its head, literally and has led to the creation of...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/a-guide-to-headless-c-1
Introducing Liferay DXP 7.2: Content, Personalization and Headless
The digital landscape is changing, and businesses with platforms that enable them to work smarter will adapt best. Today we’re excited to introduce Liferay DXP 7.2, digital experience software...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/introducing-liferay-dxp-7-2-content-personalization-and-headle-1
Manufacturing: 5 razones por las que tu empresa necesita un portal de clientes
En un mercado tan competitivo como el actual, los fabricantes tienen que hacer frente a una serie de desafíos antes de poder ofrecer con éxito experiencias digitales eficientes y fluidas tanto a...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/manufacturing-5-razones-por-las-que-tu-empresa-necesita-un-portal-de-clientes
6 Gründe ein Headless CMS zu nutzen
Wer smart ist, verzichtet heutzutage auf den Kopf: „Headless CMS”-Systeme sind der Schlüssel, um digitale Customer Experiences über alle Kanäle hinweg zu ermöglichen. Warum das so ist, erklären wir...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/6-gruende-fuer-headless-cms
10 Keys to Building the Public Sector Technology Journey
In a context where the Private Sector is having a great influence on all of us, expectations are rising and we expect to have the same capabilities as citizens, businesses, or public employees in...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/10-keys-to-building-the-public-sector-technology-journey
5 formas de mejorar la experiencia del ciudadano
Los ciudadanos buscan servicios digitales cómodos, seguros y rápidos, como los que reciben en su día a día a través de numerosas empresas. Un estudio reciente de Deloitte revela que, en 13 países,...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/5-formas-de-mejorar-la-experiencia-del-ciudadano
5 Estrategias de eCommerce Utilizadas por Líderes B2B
Muchos son los desafíos que están dificultando que las empresas que dependen de modelos de venta B2B impulsen el crecimiento. A continuación se enumeran 5 estrategias de ecommerce que líderes del...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/5-estrategias-de-ecommerce-utilizadas-por-lideres-b2b
5 Estratégias de Líderes em E-Commerce B2B
Muitos desafios estão dificultando o crescimento de empresas baseadas em modelos de vendas B2B. No entanto, com a 5 seguintes estratégias de e-commerce B2B, os líderes B2B podem aproveitar a...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/5-estrategias-de-lideres-em-e-commerce-b2b
3 ejemplos de portales de autoservicio que mejoran la experiencia de cliente
A finales de 2020, Gartner predice que el 85% de todas las interacciones de atención al cliente van a empezar por el autoservicio. De hecho, muchas empresas esperan implementar portales de...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/3-ejemplos-de-portales-de-autoservicio-que-mejoran-la-experiencia-de-cliente
Six Customer Experience Trends to Expect in 2018
What defines great customer experience in the modern age is constantly changing due to the shifting demands of audiences and the use of new technology. But while CX may change over the years, its...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/six-customer-experience-trends-to-expect-in-2018
5 Signs It’s Time to Break Up With Your Legacy Systems
Breakups are hard, even when it’s just breaking up with a technology that you’ve come to be comfortable with. Though it isn’t the same as a “traditional” relationship, trying to walk away from an...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/current-experiences/5-signs-it-s-time-to-break-up-with-your-legacy-systems
What You’re Missing for an IDEA Compliant Website
Federal agencies are being held to the same standards of engaging digital experiences as those found on consumer sites. With the 21st Century Integrated Experience Act (IDEA), it’s mandatory that...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/what-you-re-missing-for-an-idea-compliant-website
Por que a transformação da experiência do cliente deve acontecer com o Liferay DXP
Independente do setor da sua empresa, de quantos produtos ela vende ou de quantas filiais existem, hoje o segredo do sucesso no mercado altamente competitivo e fragmentado está na transformação da...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/por-que-a-transformacao-da-experiencia-do-cliente-deve-acontecer-com-o-liferay-dxp
Da Disney para a Liferay: como um líder de RH encontrou mágica em lugares inesperados
Na Disney, experiências mágicas e contos de fadas são esperadas, mas não em uma companhia global de software B2B. Matt Poladian, VP de People na Liferay, encontrou esta magia em lugares inesperados...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/da-disney-para-a-liferay
20 Estadísticas Sobre La Experiencia Del Cliente B2B En 2020
La experiencia del cliente B2B (CX) ha cambiado fundamentalmente debido a las expectativas establecidas por la escala y la frecuencia de las experiencias B2C. Con fluidez en el mundo de las compras...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/20-estadisticas-sobre-la-experiencia-del-cliente-b2b-en-2020
Liferay DXP Cloud: Quebrando Barreiras de Tempo e Limitações de Projeto
Migrar para a nuvem é uma questão top of mind para muitas empresas, assim como a segurança, o processo de instalação e outras questões chave que vêm junto com a decisão. Os benefícios de operar na...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/liferay-dxp-cloud-quebrando-barreiras-de-tempo-e-limitacoes-de-projeto
El futuro del Commerce B2B en 2030
La tecnología ya ha transformado radicalmente las experiencias commerce B2B en otras más personales y de más fácil acceso. Tendencias como la analítica basada en IA, las cadenas de suministro...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/customer-experience/el-futuro-del-commerce-b2b-en-2030
An Insider Look at the Future of Digital Experience in Japan
Note: This interview has been edited and condensed. Following the lift of business travel restrictions in autumn 2022, CEO Bryan Cheung visited the Liferay Japan office in celebration of the...
https://webserver-liferaywww-prd.lfr.cloud/pt/web/guest/blog/liferay-experience/an-insider-look-at-the-future-of-digital-experience-in-japan

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