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When It Comes to Digital Strategy, Are You a Leader or Lagger?
Though every industry is different, there is something all companies are dealing with: a quickly changing sales landscape. With the rise of mobile and highly-connected customers, the days of cold...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/when-it-comes-to-digital-strategy-are-you-a-leader-or-lagger-
The Future of Customer Experience? Think Small
How Micro-Engagements are About to Change the Loyalty Landscape I'm sitting at airport terminal gate C74 waiting to board my United flight to San Francisco, and I have a weird thought: I might be...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/the-future-of-customer-experience-think-small
The 3 Key Digital Strategies Every Bank Must Improve
The banking industry is trending up. With greater accountability and transparency in our institutions, customers are finally coming around to their banks. Confidence is being restored and their...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/the-3-key-digital-strategies-every-bank-must-improve
Elevating the Mobile Experience
By now, we've heard of the necessity of creating a good experience for our mobile viewers. Yet, we're not always quite sure where to start or what factors should be considered in the process. As a...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/elevating-the-mobile-experience
The Age of the Customer: The Unstoppable Rise of Customer Experience Management
We have entered a defining moment in customer experience—and most people are barely aware it's happening. The convergence of three very different factors is completely redefining how customers are...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/the-age-of-the-customer-the-unstoppable-rise-of-customer-experience-management
What is the Shift Toward Digital Experience?
Today I Learned: The homepage of your website does not count as your digital presence. If you think about the way people interact with companies today, it’s not just through one website or one...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/what-is-the-shift-toward-digital-experience-
7 Technical Questions to Ask in Your Portal Evaluation
If you are struggling to choose the right web platform for your project, you’re not alone. There are many options to choose from, each claiming to be better than the rest. How do you choose for...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/7-technical-questions-to-ask-in-your-portal-evaluation
Finding the Right Venue for Your Networking Event
It's hard enough to get certain developer types to mingle for even a little while without constantly checking their phones for the best time to make their exit. It can be challenging to plan a...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/finding-the-right-venue-for-your-networking-event
La parola ai Partner: Noema STI
Oggi incontriamo Luigi Caforio, CEO di Noema STI, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Luigi Caforio Professione CEO di Noema...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/business-partner-experience/la-parola-ai-partner-noema-sti
5 Critical Things Nobody Tells You About Building a Journey Map
A journey map is like a travel guidebook. It helps translate a particular group of foreign behaviors and motivations into a language you and your organization can understand. Arguably the most...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/5-critical-things-nobody-tells-you-about-building-a-journey-map
How Open Data is Changing the Government
The move toward a stronger, more transparent government might be happening sooner than you think. In March of 2016, President Barack Obama announced the launch of "The Opportunity Project," a new...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/how-open-data-is-changing-the-government
Avoiding 3 Common Pitfalls of Web Personalization
With personalized marketing, marketers can deliver unique experiences for visitors that weren't previously possible. Customers who were once blasted with generic, static messaging can now be on the...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/avoiding-3-common-pitfalls-of-web-personalization
How Micro-Engagements Will Forever Change Customer Experience
In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/how-micro-engagements-will-forever-change-customer-experience
What We Learned from 100 Mobile Banking App Reviews
For most of us, everyday banking starts with a mobile app. Who really has time to go to a branch during the week? Apps are the main window through which we see and experience our banks, and what...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/what-we-learned-from-100-mobile-banking-app-reviews
How Financial Technology is Impacting Emerging Markets
For many of us, the advent of mobile technology has profoundly changed our lives. It has rewired the way we socialize, shop, and do business. But in other parts of the world, especially in emerging...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/how-financial-technology-is-impacting-emerging-markets
5 Steps to Delivering Customer Support for the Enterprise
Today, providing great customer experience is a necessity. At every touchpoint along the customer journey, there is potential to make it or break it with your company. Positive interactions will go...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/5-steps-to-delivering-customer-support-for-the-enterprise
A Global University Going Digital: The Story of NYU
Jim Robertson, Director of Digital Communications at NYU, and Andrew Gruhn, Solution Architect at sdg, presented at Liferay Symposium North America 2015. The following post is an edited transcript...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/a-global-university-going-digital-the-story-of-nyu
What is Personalized Marketing?
Personalization is and has always been effective. Dale Carnegie once said, "a person's name is to that person the sweetest and most important sound in any language." In a sense, he was making a...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/what-is-personalized-marketing-
O que é Autoatendimento Digital?
O que é autoatendimento digital? Autoatendimento digital ou autoatendimento (de maneira simples em uma definição de menos de 280 caracteres) é o termo abrangente para táticas de atendimento ao...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/o-que-e-autoatendimento-digital
¿Qué es el Autoservicio Digital?
El autoservicio digital o autoservicio (en una definición muy sencilla de 280 caracteres) es el término general para aquellas tácticas de servicio al cliente que dan a los usuarios el poder de...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/que-es-autoservicio-digital
3 Steps to Improving Customer Experience in Insurance
In the race to deliver better customer experiences in the insurance industry, insurance organizations have been pushing hard to get across the finish line but are still lagging behind other...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/3-steps-to-improving-customer-experience-in-insurance
How the US Army Leverages Digital Solutions to Help Soldiers Transition
According to a recent survey conducted by the Pew Research Center, 47% of US soldiers say their transition back into civilian life is very difficult, compared to 21% for pre-9/11 veterans....
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/how-the-us-army-leverages-digital-solutions-to-help-soldiers-transition
5 Critical Statistics to Improve Manufacturing Customer Experience in 2022
Manufacturing can no longer be just about creating physical products--customer demand, technology, and now a global pandemic have upended the industry. For manufacturers to keep ahead of these...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/5-critical-statistics-to-improve-manufacturing-customer-experience-in-2022
5 Key Elements of a Great Customer Portal
It’s no secret that it’s become more challenging than ever to keep customers satisfied: 54% of consumers admit that they have higher expectations when interacting with a business than they did...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/5-key-elements-of-a-great-customer-portal
Warum gerade Hidden Champions auf digitale Kundenportale setzen sollten
Hidden Champions sind dank ihrer extremen Kundenorientierung höchst erfolgreich im Markt unterwegs. Doch wie lange noch? Gilt es doch, die ganz spezielle Art von Kundenbeziehung, die die Hidden...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/warum-gerade-hidden-champions-auf-digitale-kundenportale-setzen-sollten
3 Reasons Why Financial Services Need to Accelerate Digital
“Go Digital or Go Dark” - Companies, irrespective of their sectors, run a great risk in the age of the technological revolution. Consumers prioritise convenience and often will not see the need to...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/financial-services-digital-transformation
La Parola ai Partner: Extra Red
Nome e cognome Giuseppe De Marco Professione CEO Extra Red La tua passione Una sola? Il ciclismo su strada che pratico dall’adolescenza e che mi consente di vivere la natura, di staccare con la...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/business-partner-experience/la-parola-ai-partner-extra-red
¿Qué es el B2B2C?
B2B2C... un momento, ¿hay más? A pesar de que tradicionalmente los negocios pueden haber seguido los modelos B2B o B2C, hay otro modelo de negocio que ha ganado terreno en nuestra era digital:...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/que-es-el-b2b2c
O que é B2B2C?
B2B2… tem mais do que isso? Ainda que as empresas tradicionais se encaixam em modelos B2B ou B2C, existe um outro modelo de negócio que tornou-se dominante na era digital-first: B2B2C.   O que é...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/o-que-e-b2b2c
Wie Integration die Kosten senkt und die Effizienz steigert
Ein einfaches CMS mag zu Beginn Ihres Unternehmens ausreichend gewesen sein. Mit dem Wachstum des Unternehmens, stieg auch die Anzahl der Systeme, Technologien und Anwendungen, die Sie verwenden....
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/wie-integration-kosten-senkt-und-effizienz-steigert
6 Entscheidungskriterien: Braucht mein Unternehmen eine DXP?
Wenn es um interaktive Web-Erlebnisse geht, gelten Digital Experience Platforms (DXP) als Zukunftstechnologie schlechthin. Anders als klassische Content-Management-Systeme sind sie nicht nur auf...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/6-entscheidungskriterien-braucht-mein-unternehmen-eine-dxp-
5 Warnsignale, die anzeigen, dass Sie sich von Ihren Legacy-Systemen trennen sollten
Mehr als 80 Prozent der Führungskräfte sind der Meinung: Die meisten Probleme entstehen durch nicht miteinander kommunizierende IT-Systeme. Zeitgleich fehlt aber oft die Bereitschaft oder...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/5-warnsignale-sich-von-ihren-legacy-systemen-zu-trennen
Die 5 Moments of Truth in der Customer Journey erkennen und verbessern
Eine Customer Journey setzt sich aus vielen verschiedenen Berührungspunkten (Touchpoints) zusammen, bei denen ein Kunde auf unterschiedliche Weise mit einer Marke in Kontakt kommt. Diese Punkte...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/die-5-moments-of-truth-in-der-customer-journey-erkennen-und-verbessern-1
3 consideraciones clave para saber si desarrollar internamente o invertir en un software de portal
Para que los equipos de TI ofrezcan las mejores soluciones de portal a sus clientes, socios, agentes y empleados, tienen que valorar cuidadosamente cómo estructurar la mejor solución y preguntarse:...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/3-consideraciones-clave-para-saber-si-desarrollar-internamente-o-invertir-en-un-software-de-portal
Liferay DXP als Content Management System: Tipps & Tricks, Video-Tutorials
Digital-Experience-Plattformen gelten allgemein als Nachfolger von klassischen Content-Management-Systemen. Dabei bringen DXPs wie zum Beispiel Liferay DXP auch Content-Management-Funktionen “out...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/liferay-dxp-als-content-management-system-tipps-tricks-video-tutorials
¿Qué es B2B2C?
B2B2… espera, ¿hay más? Aunque las empresas tradicionalmente se clasifican en modelos B2B o B2C, hay otro modelo de negocio que ha tomado más dominio en la era digital-first: el B2B2C. ¿Qué es...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/-que-es-b2b2c
2021 – das Jahr in Zahlen
2, 0, 2 und 1 – vier Ziffern, die zusammen die Zahl 2021 ergeben und für ein turbulentes, unerwartetes und doch hoffnungsvolles Jahr stehen. Doch mit welchen anderen Zahlen ließe sich das Jahr 2021...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/2021-das-jahr-in-zahlen
4 B2B Ecommerce Best Practices You Should Know | Liferay
In this article, we’ll cover a range of B2B ecommerce best practices, along with examining the current and future trends B2B companies will need to know to succeed in the B2B ecommerce space....
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/b2b-ecommerce
Vienna’s Digital Calling – die Stadt Wien auf dem Weg zur Digitalisierungs-Hauptstadt Europas
Als eine der Vorreiterstädte in Europa setzt Wien in puncto Digitalisierung in vielerlei Hinsicht die Messlatte sehr hoch. Dabei verfolgt die Stadt eine Mission, denn Bürgermeister Michael Ludwig...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/wien-digitalisierungs-hauptstadt-europas
After-Sales-Portale: Die effiziente Art der Kundenbindung
Wir alle wissen: Mit dem Kauf fängt die Beziehung zwischen Anbieter und Kunde erst richtig an. Gerade im B2B-Bereich kommt dabei der Pflege einer Kundenbindung eine ganz besondere Rolle zu. Ein...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/after-sales-portale-die-effiziente-art-der-kundenbindung

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