Are Friction-Filled Experiences Preventing You from Creating Longlasting Customer Relationships?
Revenue leakage because of pricing mistakes
Are you managing corporate accounts and their pricing manually, resulting in faulty quotes, slimmer margins, and missed deals? Apply prices automatically for every customer account, eliminating errors and closing deals faster.
Customers still email or call in orders
Buyers go back to manual ordering when your purchase processes don’t reflect their needs. Mimic real-world buying structures with teams, roles, permissions, and approval flows so customers can self-service confidently, meaning higher adoption and fewer support tickets.
Order processing bottlenecks
Manual order handling and approval routing can delay fulfillment and cause frustration and higher operational costs. With automated approvals and steps, even complex orders move quickly from request to fulfillment.
Outdated systems and too-expensive replacements
Although most ecommerce platforms require costly add-ons for B2B features that create integration nightmares and possible vendor lock-in, Liferay Commerce’s headless API-first architecture gives you flexibility for seamless integration.
Inability to scale across regions, brands, and segments
New brand and regional acquisitions have resulted in disconnected platforms without standardization. Use Liferay Commerce’s multichannel, multi-storefront capabilities to run unlimited brands, regions, and customer segments from one unified platform, lowering Total Cost of Ownership (TCO.)
Lost sales from checkout friction
Trade manual workarounds and cart abandonment from complex B2B orders with multiple addresses or unique needs like recurring or bulk orders for order management that can handle split shipping, order cloning, scheduled orders, and subscriptions all right at checkout.
Fragmented account management
When you have parent companies with multiple subsidiaries, branches and divisions often don’t get managed as unified entities. Liferay Commerce’s complex organization hierarchies map your customers’ actual corporate structures with shared billing, distinct shipping, and consolidated reporting.
One-size-fits-all catalogs
If your buyers are seeing irrelevant products or even products they can’t even purchase, you need to improve your product catalogs. Liferay’s account and role-based personalization displays catalogs, pricing, and purchase limits tailored to each buyer’s permissions.
Match real corporate hierarchies
You can’t force global, complicated hierarchies into flat account structures. Liferay maps even the most complex relationships (like parent-child companies) so each entity can operate independently across multiple channels while staying connected and governed.
Control access with roles and permissions
Different buyers within an organization need different levels of access. With Liferay, assign granular roles like buyer, approver, admin, or order manager so every user sees and does only what they should.
Apply contract-specific pricing automatically
If the wrong price shows up at checkout, entire deals can get jeopardized. Liferay Commerce automatically aligns each account’s contract pricing with the final numbers, eliminating errors and securing deals faster.
Create approval workflows before orders
Set up configurable workflows based on order value, buyer role, or cost center, so, for example, a regional buyer who exceeds their spending limit gets routed first to finance, maintaining governance without halting the purchase process.
Reorder without rebuilding
Repeat buyers shouldn’t have to build large, complex carts from scratch. Liferay allows buyers to clone and resubmit previous orders, improving operational efficiency on both sides.
Set approval workflows for high-volume orders
If a large order or an order that exceeds a certain threshold needs approval, Liferay can automatically route orders through the right approval chain to maintain governance without halting the purchase process.
Fulfill multi-site and multi-warehouse orders
When facilities and distribution buyers need one order split across multiple delivery locations or warehouses, Liferay Commerce structures order data so that fulfillment systems receive accurate information, reducing shipment errors.
Integrate fulfillment systems seamlessly
Liferay’s integration layer ensures that clean data moves from your commerce solution to warehouse, ERP, and logistics systems, saving your ops teams from manual intervention.
Improve the flow of quote-to-order
Enable quote creation and review cycles that turn into confirmed orders without the disconnect between agreement and final sale or the disruption of switching platforms.
Collaborate in a secure environment
Keep deals organized and moving forward in one secure, structured digital space that brings together multiple stakeholders to exchange documents, critical details, and approvals.
Use controlled account impersonation
Offer guided support via your sales reps when a buyer needs help with a complicated order through permission-controlled account impersonation that keeps data and access safe.
Ensure order compliance
With Liferay Commerce workflows, set up compliance checks before the fulfillment stage to keep deals moving smoothly and work efficiently with finance, operational, and legal teams.
Integrate with your ERP and CRM
Important customer and product data like pricing logic, inventory records, and customer information that lives in systems like SAP and Salesforce should stay where it is. Liferay connects to ERP, CRM, and OMS with open APIs, making sure your data is accurate without replication across systems.
Extend without upgrade risk
With Liferay's Client Extensions model, you can extend and customize functionality outside of the core platform, keeping your implementation maintainable and insulated from core upgrade cycles, so technical teams can evolve the platform without accumulating fragile customizations.
Create multiple digital commerce experiences from one platform
Need both a distributor portal and a direct B2B commerce channel, each with shared product data and pricing logic? Build and run them both from Liferay, where each commerce experience can have its own catalog, pricing, and permissions from a single unified back-end.
Get rid of vendor lock-in
No more vendor constraints—Liferay technology is open and composable by design, so you can swap, extend, or evolve pieces over time and stay away from rigid proprietary ecosystems.
Key B2B Commerce Platform Features
Digital Storefronts
Launch tailored storefronts across brands, regions, and buyer types on one commerce foundation, so the business can scale expansion without multiplying platforms.
Composable Commerce
Use the systems you already have, add the commerce capabilities you need, and evolve at your own pace without forcing an all-at-once replatforming project.
Account-Based Buying
Support how B2B customers actually buy, with business accounts, account groups, and associated sales representatives that reflect real commercial relationships.
Inventory, Shipment, and Returns Visibility
Give customers and internal teams confidence in placing orders with visibility into warehouse-level inventory, shipment tracking, estimated delivery dates etc.
Headless Commerce
Extend commerce into existing portals, apps, and dealer experiences without rebuilding the core catalog, pricing, order, and inventory logic behind each front-end.
Häufig gestellte Fragen (FAQ)
Ein traditionelles CMS (wie WordPress oder Drupal) ist „monolithisch“, das heißt, die Verwaltung und Auslieferung von Inhalten sind eng miteinander verbunden. Ein traditionelles CMS ist vor allem darauf ausgelegt, Inhalte auf einer einzigen Website zu veröffentlichen, meist mithilfe vordefinierter Themes und Templates.
Ein Headless CMS trennt die Content-Verwaltung von der Darstellung. Inhalte werden zentral verwaltet, während das Frontend mit beliebigen Frameworks gebaut werden kann. So lassen sich Inhalte an einem Ort pflegen und über Websites, Apps und andere Kanäle ausspielen.
- Omnichannel-Auslieferung. Inhalte einmal verwalten, überall veröffentlichen – auf Websites, mobilen Apps, Smart Devices und weiteren Kanälen.
- Entwicklerfreiheit. Entwickler können beliebige Frameworks und Tools nutzen, wodurch Entwicklungszyklen beschleunigt und Workflows flexibler werden.
- Zukunftssichere Architektur. Strukturierte Inhalte lassen sich problemlos an neue Technologien und Kanäle anpassen.
- Erhöhte Sicherheit. Da Backend und Frontend getrennt sind, sinkt das Risiko von Angriffen.
- Bessere Performance. Die Trennung von Inhalt und Darstellung sorgt für schnellere Ladezeiten und ein optimiertes Nutzererlebnis.
Liferay kombiniert Headless-Auslieferung mit einer umfassenden Authoring-Erfahrung. Marketing und Redaktionsteams können:
- Vorgefertigte Inhaltsstrukturen nutzen
- Team- und regionsübergreifend zusammenarbeiten
- KI für die Erstellung und Übersetzung von Inhalten einsetzen
- Governance Tools anwenden, um Konsistenz und Compliance sicherzustellen
Liferay eignet sich besonders, wenn Ihre Organisation:
- Inhalte über mehrere Kanäle und Regionen veröffentlichen möchte
- Entwicklern mehr Flexibilität und Agilität bieten will
- Content Workflows optimieren und die Zusammenarbeit zwischen Teams verbessern möchte
- Starke Governance, Konsistenz und Compliance sicherstellen muss
Ja. Selbst in einer Headless-Umgebung ermöglicht Liferay die Vorschau, wie Inhalte auf verschiedenen Kanälen angezeigt werden, bevor sie live gehen. Das Sites-Modul bietet visuelle Vorschauen und APIs erlauben es Entwicklern, Inhalte geräte- und kanalübergreifend zu testen.
In der Regel ja. Durch die Trennung von Frontend und Backend reduziert eine Headless-Architektur die Angriffsfläche. Die CMS-Datenbank ist nicht direkt der öffentlichen Website ausgesetzt, wodurch Bedrohungen wie DDoS-Attacken oder Malware-Injektionen besser abgewehrt werden können.
In der Regel ja. Durch die Trennung von Frontend und Backend reduziert eine Headless-Architektur die Angriffsfläche. Die CMS-Datenbank ist nicht direkt der öffentlichen Website ausgesetzt, wodurch Bedrohungen wie DDoS-Attacken oder Malware-Injektionen besser abgewehrt werden können.
Weiterführende Inhalte
