Running a complex business today means balancing changing customer expectations, the pressure to innovate, and the need to scale efficiently – all while ensuring seamless digital experiences. But if your digital presence is built on inflexible, outdated systems, it’s not just slowing you down – it’s preventing you from adapting to change and staying competitive.

Digital agility – the ability to rapidly evolve and deliver exceptional digital experiences – gives organizations the freedom to experiment, refine, and launch new digital initiatives with confidence. Leaders in digital agility are also likely to gain a competitive edge, enabling them to deliver digital experiences that drive real business value more quickly. Nearly half (49%) of the global executives who participated in this organizational agility survey claimed that they spot new digital opportunities faster than their competitors.

If your current technology is holding you back from achieving the agility your business demands, it's time to consider a modern solution. This blog post explores how AI, low-code, multisite management, and headless capabilities can support achieving digital agility.

Using AI to Improve Digital Experiences and Boost Enterprise Efficiency

Integrating AI into your website boosts digital agility by enabling faster adaptation to evolving business needs. In addition, AI-driven personalization enables content tailoring at scale, which strengthens customer connections, fosters loyalty, and encourages growth. In fact, 56% of consumers become repeat buyers after a personalized experience.

Here are several ways AI can drive your organization’s digital agility:

• Content generation. Native integrations with GenAI tools like ChatGPT and Gemini streamline content creation, expediting go-to-market strategies. 

  • Example: Based on technical specs or user manuals, manufacturers can quickly generate, optimize, and personalize product descriptions for a product catalog that may be thousands of items long.
     

• Asset auto-tagging. AI-driven asset management makes it easier to give instant access to the right content. 

  • Example: Public sector agencies can improve the accessibility of records like permits, licenses, property documents, or legislation and regulations, eliminating bottlenecks and reducing search time.
     

• Product recommendations. When provided with high-quality data, AI-powered suggestions dynamically adapt to customer needs, increasing conversions while reducing manual effort.

  • Example: Banks can automatically match clients with relevant financial products based on, for example, their past transactions, spending habits, savings patterns, or financial goals.
     

• Personalization. AI continuously fine-tunes customer interactions for maximum engagement. Organizations can deliver hyper-personalized content, automate A/B testing, and dynamically tailor search results based on user behavior – boosting satisfaction and agility in customer outreach.

  • Example: Telecom companies can surface content about the benefits of family plans after a customer searches for information on adding lines.
     

• Global reach and localization. AI accelerates expansion into new markets by automating translations and localizing content at scale. 

  • Example: A global industrial equipment manufacturer can use AI to automatically translate technical manuals, product descriptions, and customer support materials into multiple languages. 
     

• Customer self-service. AI-powered chatbots and virtual assistants resolve routine inquiries instantly, ensuring 24/7 support. This reduces strain on human agents while enabling faster issue resolution.

  • Example: Health insurance providers can use chatbots to help policyholders check coverage details, file claims, or get guidance on preventive care and wellness programs.

Empowering Business Users with Low-Code

Empowering business users to manage and update digital experiences without constant reliance on IT is a critical component in achieving digital agility. With IT teams increasingly bogged down by project backlogs – a staggering 72% of IT leaders report this as a major obstacle – freeing up their resources for strategic initiatives is more important than ever. 

This is where the power of low-code tools comes into play. By enabling non-technical teams to contribute directly to website creation and maintenance, you can accelerate development cycles, allocate IT resources to strategic projects instead, and respond more quickly to changing market needs.  

Here’s how low-code capabilities can enhance digital agility across industries:

• Effortless website and page creation with self-sufficiency for business users. Quickly build and deploy websites, pages, and microsites using a drag-and-drop, business user-friendly interface, empowering non-technical users to manage content independently.

  • Example: Public sector agencies can streamline website updates by empowering business users to publish announcements, update service information, and adjust forms without needing IT support.
     

• Rapid application development. Use low-code to speed up the creation of fully integrated applications without heavy IT involvement. 

  • Example: Manufacturers can streamline operations by quickly developing and integrating a parts request application into their website that seamlessly connects with inventory and supply chain systems.
     

• Content approval. Marketing teams can use a drag-and-drop interface to create content approval workflows, ensuring content doesn’t get published to your website without authorization. 

  • Example: Financial services companies can enforce compliance by setting up automated approval workflows for promotional materials, ensuring all content meets regulatory standards before going live. 
     

• Advanced form capabilities. Low-code can facilitate the creation and integration of complex forms to automate data collection and streamline processes. 

  • Example: Government agencies can digitize permit applications, allowing citizens to submit requests online and track approval status without visiting an office.
     

• Customizable data display. Empower non-technical users to control how data is presented and organized by using visual interface builders, enabling users to create interactive dashboards that display real-time information in a user-friendly format.

  • Example: Insurance providers can create custom dashboards for agents, displaying claims status, policyholder information, and real-time updates, allowing agents to serve clients more effectively.

Navigating Website Complexity with Multi-Site Management

As your business grows, you may need to manage multiple websites for different brands, products, regions, or campaigns. Research shows that 74% of enterprises now rely on at least two CMS solutions to manage their digital presence. This shift highlights the growing complexity of modern digital operations. Having the tools in one solution to manage multiple sites simplifies this complexity. 

If your solution includes multisite management, this means you have a centralized platform for creating, managing, and organizing all your digital properties, ensuring brand consistency and streamlining workflows. 

Key features of multisite management that support digital agility:

• Site cloning. Quickly deploy and customize clones of existing sites to streamline the launch of new digital presences.

  • Example: Manufacturers can quickly deploy localized versions of their corporate website when entering new markets, ensuring consistent branding while adapting to local regulations, product preferences, and language. This approach allows businesses to establish a strong local presence fast and increases efficiency and flexibility in global expansion efforts.
     

• Pre-built templates. Standardized layouts and reusable components maintain brand integrity and speed up site creation. 

  • Example: Financial services providers can quickly launch new product landing pages using pre-built templates, ensuring consistent branding and regulatory compliance.
     

• Unified asset libraries. Centralized storage eliminates redundancy and streamlines content distribution for easy asset access.

  • Example: Telecom companies can store and manage marketing materials, product images, and customer-facing content in a unified asset library, enabling efficient distribution across multiple digital touchpoints and regional websites. 
     

• Simplified site management through centralization. Streamline content updates and control site configurations, including security settings, from a single console, reducing complexity and the risk of inconsistency.

  • Example: A government agency can manage multiple regional websites for public services. This ensures consistent content delivery and centralized control over public safety updates or legal notices while allowing regional teams to contribute localized content for their communities.

Delivering Seamless Omnichannel Experiences with Hybrid Headless Technology

Headless capabilities allow businesses to separate content from its presentation, making it easier to deliver consistent experiences across websites, mobile apps, kiosks, and emerging digital touchpoints. Unlike traditional content management systems (CMS) that tightly couple content with a single front end, headless architectures provide the flexibility to serve content anywhere via APIs. This enables seamless omnichannel delivery – something 90% of users expect, but only 29% feel they actually receive. This is also an ideal approach for development teams who require maximum control and flexibility over the front-end experience.

Hybrid headless capabilities take this flexibility further by offering organizations the choice to use either API-driven content delivery or traditional, coupled content management, depending on the specific use case. This allows for both the agility of a headless system and the familiar visual content management tools on which marketing teams often rely. For companies that either transition from a traditional CMS or need to balance developer flexibility with marketer ease-of-use, hybrid headless often provides a more practical and adaptable approach.

Here’s how delivering content across all touchpoints with hybrid headless capabilities contributes to your digital agility:

• Omnichannel delivery. To stay competitive, reach and engage audiences wherever they are and provide personalized content across all touchpoints. 

  • Example: A financial services provider can deliver tailored financial advice and product recommendations through a mobile app, a website, and automated messaging platforms, ensuring consistent experiences across channels.
     

• Developer flexibility. Leverage modern development frameworks like React or Angular that allow for faster, more dynamic digital experiences. These frameworks not only simplify content delivery across multiple channels but also attract top tech talent.

  • Example: A telco provider can use React to create a self-service portal that delivers real-time data on network usage and billing across multiple devices, including smartphones and desktops.
     

• Unified content management. By consolidating content creation and updates in one central system, enable scaling of content and ensure consistency everywhere while reducing duplication of effort.

  • Example: A manufacturer can update product specifications and safety guidelines from a single platform, ensuring the same information is consistently reflected across their website, partner portals, and digital signage in warehouses.
     

• Improved performance. Enable faster content delivery and optimize performance across digital channels by decoupling the back-end and front-end. With content served via APIs and the flexibility to choose between traditional and headless content management, speed up load times and make access to information more efficient.

  • Example: A public sector agency can ensure faster access to public records and real-time updates on their website, enhancing user experience and reducing wait times for citizens.

Bringing Everything Together: Synergy for the Win!

Traditional CMS solutions often struggle to provide the flexibility and scalability needed to meet the demands of a fast-paced digital landscape. As businesses expand, adopt new technologies, and face shifting market demands, the limitations of these systems can become more apparent. They lack the agility required to deliver personalized, seamless experiences across various touchpoints and quickly adapt to new market opportunities.

Being able to leverage modern technologies like AI and low-code as well as multisite management and hybrid headless capabilities in tandem becomes a key differentiator. Imagine a global enterprise using AI to personalize product recommendations on their e-commerce website, built and maintained by business users with low-code tools. This content gets delivered to multiple websites or channels via multisite and hybrid headless capabilities, all managed from a central platform.

Unlike most traditional CMSes, a Digital Experience Platform (DXP) unifies all of these elements into one cohesive solution. By integrating AI, low-code development, multisite management, and hybrid headless capabilities, a DXP streamlines operations and accelerates growth. DXPs provide the digital agility your business needs to quickly adapt and deliver exceptional digital experiences that drive real business value.

Prioritize Digital Agility for Your Solutions

Digital agility should be a top priority in your business strategy. Your website solutions can determine whether users stick with you or turn to competitors that offer better, more connected experiences – making digital agility essential for long-term success and customer loyalty.