Mumbai, May 30, 2024: Liferay and InfoAxon are thrilled to announce their strategic partnership aimed at driving digital transformation for Reliance General Insurance (RGI). Together, we are set to revolutionize RGI's digital landscape and deliver innovative digital journeys to its prospects and customers.
In collaboration with RGI, Liferay DXP, a leading Digital Experience Platform, and InfoAxon, a Digital Transformation Solutions provider, are embarking on a journey to transform RGI's digital footprint across various channels. From engaging D2C digital journeys on the Website to Customer Portal, Agent portal, and microsites, powered by an innovative Customer Data Platform, the partnership promises to elevate RGI's digital presence to new heights.
This partnership will empower RGI to swiftly deliver and scale personalized omnichannel experiences for its customers, agents and partners. By leveraging an innovative Data Lake (Customer Data Platform-CDP), real-time customer data will be converted into actionable insights, ensuring hyper-personalization and seamless digital experiences, thus fostering deeper engagement and boosting conversions.
Commenting on the partnership, Prabhdeep Batra, Chief Distribution Officer, Reliance General Insurance, expressed, “We are thrilled to embark on this digital journey with Liferay and InfoAxon. This strategic partnership marks a significant milestone in our quest to revolutionize the insurance landscape through innovation and technology. We are poised to deliver unparalleled digital experiences, driving deeper engagement and value for our customers and partners.”
“Liferay is proud to be part of RGI’s digital transformation journey," said Manish Gupta, General Manager, India & SAARC, Liferay. "We remain committed to supporting RGI's mission and future requirements to optimize operations and generate engaging digital experiences across channels.”
Liferay’s DXP platform facilitates and empowers enterprises with digital innovations and experiences in a quick and agile manner. Liferay DXP is one platform using which insurers can deliver multiple use cases across B2C, B2B and B2E channels.
“InfoAxon has built incredible momentum as the global go-to digital transformation partner for leading insurers. We welcome RGI as our esteemed customer and are excited to partner with them on their digital transformation journey”, said Vineet Dahiya, Co-founder at InfoAxon. “Based on our experience of working with global insurance organizations and our decade-old partnership with Liferay, we have developed a Digital Insurance Stack that accelerates insurance product launches with configurable buying journeys, maximizes digital distribution opportunities, and rapidly delivers engaging Omnichannel experiences. Leveraging our digital insurance stack, RGI will be able to create more touchpoints and more opportunities to engage with the customer, leading to more and better opportunities to sell, service, and retain”, he further added.