Are Friction-Filled Experiences Preventing You from Creating Longlasting Customer Relationships?
Revenue leakage because of pricing mistakes
Are you managing corporate accounts and their pricing manually, resulting in faulty quotes, slimmer margins, and missed deals? Apply prices automatically for every customer account, eliminating errors and closing deals faster.
Customers still email or call in orders
Buyers go back to manual ordering when your purchase processes don’t reflect their needs. Mimic real-world buying structures with teams, roles, permissions, and approval flows so customers can self-service confidently, meaning higher adoption and fewer support tickets.
Order processing bottlenecks
Manual order handling and approval routing can delay fulfillment and cause frustration and higher operational costs. With automated approvals and steps, even complex orders move quickly from request to fulfillment.
Outdated systems and too-expensive replacements
Although most ecommerce platforms require costly add-ons for B2B features that create integration nightmares and possible vendor lock-in, Liferay Commerce’s headless API-first architecture gives you flexibility for seamless integration.
Inability to scale across regions, brands, and segments
New brand and regional acquisitions have resulted in disconnected platforms without standardization. Use Liferay Commerce’s multichannel, multi-storefront capabilities to run unlimited brands, regions, and customer segments from one unified platform, lowering Total Cost of Ownership (TCO.)
Lost sales from checkout friction
Trade manual workarounds and cart abandonment from complex B2B orders with multiple addresses or unique needs like recurring or bulk orders for order management that can handle split shipping, order cloning, scheduled orders, and subscriptions all right at checkout.
Fragmented account management
When you have parent companies with multiple subsidiaries, branches and divisions often don’t get managed as unified entities. Liferay Commerce’s complex organization hierarchies map your customers’ actual corporate structures with shared billing, distinct shipping, and consolidated reporting.
One-size-fits-all catalogs
If your buyers are seeing irrelevant products or even products they can’t even purchase, you need to improve your product catalogs. Liferay’s account and role-based personalization displays catalogs, pricing, and purchase limits tailored to each buyer’s permissions.
Match real corporate hierarchies
You can’t force global, complicated hierarchies into flat account structures. Liferay maps even the most complex relationships (like parent-child companies) so each entity can operate independently across multiple channels while staying connected and governed.
Control access with roles and permissions
Different buyers within an organization need different levels of access. With Liferay, assign granular roles like buyer, approver, admin, or order manager so every user sees and does only what they should.
Apply contract-specific pricing automatically
If the wrong price shows up at checkout, entire deals can get jeopardized. Liferay Commerce automatically aligns each account’s contract pricing with the final numbers, eliminating errors and securing deals faster.
Create approval workflows before orders
Set up configurable workflows based on order value, buyer role, or cost center, so, for example, a regional buyer who exceeds their spending limit gets routed first to finance, maintaining governance without halting the purchase process.
Reorder without rebuilding
Repeat buyers shouldn’t have to build large, complex carts from scratch. Liferay allows buyers to clone and resubmit previous orders, improving operational efficiency on both sides.
Set approval workflows for high-volume orders
If a large order or an order that exceeds a certain threshold needs approval, Liferay can automatically route orders through the right approval chain to maintain governance without halting the purchase process.
Fulfill multi-site and multi-warehouse orders
When facilities and distribution buyers need one order split across multiple delivery locations or warehouses, Liferay Commerce structures order data so that fulfillment systems receive accurate information, reducing shipment errors.
Integrate fulfillment systems seamlessly
Liferay’s integration layer ensures that clean data moves from your commerce solution to warehouse, ERP, and logistics systems, saving your ops teams from manual intervention.
Improve the flow of quote-to-order
Enable quote creation and review cycles that turn into confirmed orders without the disconnect between agreement and final sale or the disruption of switching platforms.
Collaborate in a secure environment
Keep deals organized and moving forward in one secure, structured digital space that brings together multiple stakeholders to exchange documents, critical details, and approvals.
Use controlled account impersonation
Offer guided support via your sales reps when a buyer needs help with a complicated order through permission-controlled account impersonation that keeps data and access safe.
Ensure order compliance
With Liferay Commerce workflows, set up compliance checks before the fulfillment stage to keep deals moving smoothly and work efficiently with finance, operational, and legal teams.
Integrate with your ERP and CRM
Important customer and product data like pricing logic, inventory records, and customer information that lives in systems like SAP and Salesforce should stay where it is. Liferay connects to ERP, CRM, and OMS with open APIs, making sure your data is accurate without replication across systems.
Extend without upgrade risk
With Liferay's Client Extensions model, you can extend and customize functionality outside of the core platform, keeping your implementation maintainable and insulated from core upgrade cycles, so technical teams can evolve the platform without accumulating fragile customizations.
Create multiple digital commerce experiences from one platform
Need both a distributor portal and a direct B2B commerce channel, each with shared product data and pricing logic? Build and run them both from Liferay, where each commerce experience can have its own catalog, pricing, and permissions from a single unified back-end.
Get rid of vendor lock-in
No more vendor constraints—Liferay technology is open and composable by design, so you can swap, extend, or evolve pieces over time and stay away from rigid proprietary ecosystems.
Key B2B Commerce Platform Features
Digital Storefronts
Launch tailored storefronts across brands, regions, and buyer types on one commerce foundation, so the business can scale expansion without multiplying platforms.
Composable Commerce
Use the systems you already have, add the commerce capabilities you need, and evolve at your own pace without forcing an all-at-once replatforming project.
Account-Based Buying
Support how B2B customers actually buy, with business accounts, account groups, and associated sales representatives that reflect real commercial relationships.
Inventory, Shipment, and Returns Visibility
Give customers and internal teams confidence in placing orders with visibility into warehouse-level inventory, shipment tracking, estimated delivery dates etc.
Headless Commerce
Extend commerce into existing portals, apps, and dealer experiences without rebuilding the core catalog, pricing, order, and inventory logic behind each front-end.
Frequently-Asked Questions
Liferay is built for the complexity of B2B ecommerce, not adapted from a B2C foundation. Where other platforms require costly add-ons to handle account hierarchies, approvals, and customer-specific pricing, Liferay supports these natively. Liferay also offers flexible integration options with existing ERP systems, CRM systems like Salesforce and Microsoft Dynamics, and procurement systems — giving enterprise teams complete control without vendor lock-in.
Liferay supports tailored pricing at the account level, meaning each business buyer sees their own contracted rates, volume discounts, and personalized pricing the moment they log in. Customer-specific catalogs ensure buyers only see the products relevant to their account, eliminating pricing errors and reducing manual intervention from your sales team.
Yes. Liferay's multisite architecture allows organizations to manage multiple brands, regions, and customer groups from a single unified commerce platform. Each storefront can have its own catalog, pricing rules, and sales channels while sharing a common back-end — reducing total cost and operational overhead significantly and making it easier to break into new markets.
Liferay is designed for flexible integration with existing systems including ERP systems, CRM platforms, procurement systems, and real-time inventory management tools. Liferay’s API-first architecture and Client Extensions model means your team can connect commerce data across the enterprise without heavy customization or upgrade risk, streamlining operations rather than complicating them.
Absolutely. Liferay enables robust self-service account management so business buyers can place orders, manage approvals, track order management status, and access customer-specific catalogs without needing to contact a sales rep. This improves customer satisfaction, reduces support burden, and frees your sales team to focus on high-value deals.
Liferay bridges digital channels and assisted selling through features like quote management, approval workflows, and controlled account impersonation — allowing sales reps to guide buyers through complex transactions without stepping outside the platform. This shortens deal cycles, improves customer engagement, and drives stronger customer relationships across every stage of the sales process.
Liferay is available as a SaaS platform, PaaS, or a self-hosted platform, giving organizations flexibility based on their needs. Liferay SaaS removes the burden of infrastructure management, security patching, and upgrades — lowering total cost of ownership while allowing your team to focus on business growth and commerce strategy rather than platform maintenance.
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