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Cuatro formas en las que el análisis predictivo en el sector de retail dispara el desempeño de la tienda
Los estudios demuestran que, más que nunca, los clientes quieren que sus marcas preferidas prevean sus deseos y necesidades. La compra de un artículo ya no se considera un evento aislado, sino que...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/cuatro-formas-en-las-que-el-analisis-predictivo-en-el-sector-de-retail-dispara-el-desempeno-de-la-tienda
Experiência-Digital-do-Cliente
Empresas bem-sucedidas acreditam no êxito que a experiência do cliente pode trazer mais do que nunca. De acordo com um estudo da Walker, ela se tornará o principal diferencial entre as marcas até o...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/experiencia-digital-do-cliente
Five IT Management Issues Solved with Digital Experience Platforms
The modern age of digital business has arrived, bringing both new possibilities and new challenges when it comes to effective IT management, which is how a company manages its technological...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/current-experiences/five-it-management-issues-solved-with-digital-experience-platforms
Tres maneras de mostrar que una aplicación bancaria es segura
Las aplicaciones móviles de los bancos se han convertido en un aspecto fundamental de cómo las instituciones financieras se conectan y potencian todos los aspectos de su base de clientes. Según el...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/tres-maneras-de-mostrar-que-una-aplicacion-bancaria-es-segura
Single Customer View Demystified
Today’s customers expect to be known and cared about by companies. While modern online experiences can customize web page layouts and provide customer service representatives with a customer’s...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/single-customer-view-demystified
Cuatro puntos de partida para eliminar los silos dentro de tu empresa
La idea de trabajar dentro de los límites organizacionales de una empresa se remonta a finales de los años 80, con la visión de Jack Welch, el CEO de General Electrics en la época. Al eliminar lo...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/employee-experience/cuatro-puntos-de-partida-para-eliminar-los-silos-dentro-de-tu-empresa
Creando Experiencias de Usuario Consistentes con Liferay Adaptive Media
La página web común de hoy en día es más compleja que nunca en lo que respecta a su programación. En la actualidad, compañías de todos los sectores utilizan imágenes, vídeos y cada vez más...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/liferay-experience/creando-experiencias-de-usuario-consistentes-con-liferay-adaptive-media
Seis tendências de Experiência do Cliente para 2018
O que define uma boa experiência do cliente está em constante transformação devido às constantes mudanças de comportamento do público e o uso de novas tecnologias. Entretanto, embora CX mude com o...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/seis-tendencias-de-experiencia-do-cliente-para-2018
Creating Consistent User Experiences with Liferay Adaptive Media
The average web page is far larger in size and more complex in its programming than it has ever been before. Today, businesses across all industries are using images, video and interactive...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/liferay-experience/creating-consistent-user-experiences-with-liferay-adaptive-media
¿Por qué tu customer journey map no está reflejando la realidad de tus clientes?
Las empresas diseñan buenas experiencias de clientes con el objetivo de satisfacer o superar las expectativas de su público objetivo; y lo hacen a través de la predicción de sus acciones e...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/-por-que-tu-customer-journey-map-no-esta-reflejando-la-realidad-de-tus-clientes-
6 Vantagens de Plataformas de Experiência Digital com Herança de Portal
Gartner lançou seu primeiro Quadrante Mágico para Digital Experience Platforms e reconheceu a Liferay como um Líder. A análise independente do Gartner avaliou 21 provedores baseando-se na...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/current-experiences/6-vantagens-de-plataformas-de-experiencia-digital-com-heranca-de-portal
7 Cambios en los negocios digitales que vendrán en 2018
Las empresas están evolucionando constantemente la forma con la que operan, conectan con su audiencia objetivo y compiten en sus sectores. Si bien este es un proceso continuo que cambia a medida...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/current-experiences/7-cambios-en-los-negocios-digitales-que-vendran-en-2018
Five critical CMS capabilities for public services
Choosing the right Content Management System (CMS) has always been instrumental in the success of any organisation’s digital services. But today, with the citizens of all ages expecting more from...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/five-critical-cms-capabilities-for-public-services
Las 6 ventajas competitivas de las Plataformas de Experiencia Digital heredadas del Portal
Gartner ha divulgado su primer Magic Quadrant para Digital Experience Platforms (Plataformas de Experiencia Digital, DXP), en el que ha reconocido a Liferay como líder. Este análisis independiente,...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/current-experiences/las-6-ventajas-competitivas-de-las-plataformas-de-experiencia-digital-heredadas-del-portal
Six Customer Experience Trends to Expect in 2018
What defines great customer experience in the modern age is constantly changing due to the shifting demands of audiences and the use of new technology. But while CX may change over the years, its...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/six-customer-experience-trends-to-expect-in-2018
Three reasons to take a Liferay training course in 2018
Training. It might sound like going back to school, but I would ask if there’s any better way to start the year than acquiring new skills that will help you and your team hit their goals. A study...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/three-reasons-to-take-a-liferay-training-course-in-2018
Four Starting Points in Breaking Down Company Silo Walls
The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/four-starting-points-in-breaking-down-company-silo-walls
UX + SEO = O Futuro dos Rankings
Para que websites tenham uma boa classificação com as ferramentas atuais, eles precisam ser relevantes dentro dos assuntos que discutem e com seus leitores. Mas como um website, especialmente em...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/ux-seo-o-futuro-dos-rankings
Three Characteristics of Digital Experience Platforms, According to the 2017 Forrester Wave for DXPs
The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/three-characteristics-of-digital-experience-platforms-according-to-the-2017-forrester-wave-for-dxps
Como as Plataformas de Experiência Digital Suprem as Necessidades de Transformação Digital
A medida que inovação tecnológica e a mudança contínua para smartphones em todo o mundo alteram as formas como empresas e clientes realizam negócios, o processo de transformação digital tornou-se o...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/current-experiences/como-as-plataformas-de-experiencia-digital-suprem-as-necessidades-de-transformacao-digital
Intranets y extranets: ¿Cuándo utilizar cada uno?
A menudo nos encontramos con dificultades para diferenciar entre las aportaciones y objetivos de intranets y extranets. Por un lado, las intranets son sites internos, diseñados para los empleados...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/employee-experience/intranets-y-extranets-cuando-utilizar-cada-uno-
What is the True Value of Customer Retention?
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/what-is-the-true-value-of-customer-retention-
GDPR : For the people, by the people
I caught up with Oz Alashe MBE, CEO of CybSafe and former UK special forces cyber security expert to discuss the crucial employees people play in helping organisations meet their GDPR obligations....
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/employee-experience/gdpr-for-the-people-by-the-people
La importancia de los dispositivos móviles en las estrategias de omnicanalidad
La creación de una estrategia omnicanal consistente es uno de los desafíos a los que se enfrentan las empresas de todo el mundo en la actualidad para mejorar la experiencia de sus usuarios. Con el...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/la-importancia-de-los-dispositivos-moviles-en-las-estrategias-de-omnicanalidad
4 Areas of IoT Integration Friction Every Retailer Must Address
The Internet of Things (IoT) is here to stay and will only continue to grow in importance in the coming years. This internet-enabled network of connected devices is being embraced by industries...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/4-areas-of-iot-integration-friction-every-retailer-must-address
Como Tornar Escalável a Experiência do Cliente
Criar e escalar experiências do cliente de qualidade é crucial para o sucesso das empresas. Mas o que significa escalar a experiência do cliente (CX)? E como sua empresa pode escalar com sucesso?...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/como-tornar-escalavel-a-experiencia-do-cliente
5 Signs You Are Off Track in Your Digital Transformation
The digital transformation process can be difficult for companies to measure, due to the wide variety of changes that need to be made and the continual process of refining systems in order to...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/5-signs-you-are-off-track-in-your-digital-transformation
Tipos de portales: tres principales áreas a considerar
Con todo el foco hoy en día en el desarrollo para dispositivos móviles y la transformación digital, los portales pueden parecer pasado de moda. Sin embargo, muchos tipos de portales desempeñan un...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/tipos-de-portales-tres-principales-areas-a-considerar
7 Examples of Great Mobile Workforce Apps
Employees across industries are not only using their own mobile devices for work more than ever today, but are looking for their companies to provide useful tools that can better assist them...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/7-examples-of-great-mobile-workforce-apps
The Pros and Cons of Building a Hybrid App
If you are considering building an application for your workforce, target audience or both, hybrid apps can provide the tools and resources that your users desire, such as fast access to human...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/the-pros-and-cons-of-building-a-hybrid-app
Why are the benefits of taxonomy so often overlooked?
I find articles that promise an answer to questions such as this not always delivering a straight answer. I’ll make my point quickly and provide a rationale after that. I have been involved in...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/why-are-the-benefits-of-taxonomy-so-often-overlooked-
The Great Digital Workplace Bake-Off
As disruptive technologies shake up whole industries and consumers of digital services develop ever greater expectations of the digital channels they use in every aspect of their lives, making sure...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/the-great-digital-workplace-bake-off
8 Best Practices for Your Omnichannel Strategy
Successful omnichannel strategies depend on consistent experiences across all interactions. These can provide many benefits to both the internal and external sides of your organization, including...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/8-best-practices-for-your-omnichannel-strategy
10 Ways to Increase User Adoption for Your Mobile Portal
You determined that your brand needed a mobile portal in order to boost the performance of employees, assist customers or both. You then created your portal, refined it through testing and launched...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/10-ways-to-increase-user-adoption-for-your-mobile-portal
Portal vs Web: ¿Cuándo utilizar cada uno?
Portal vs. Website: ¿Cuál es la diferencia? La principal diferencia entre los dos son sus objetivos: los websites son creados para generar tráfico, mientras que los portales web sirven para limitar...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/portal-vs-web-cuando-utilizar-cada-uno-
The State of Digital Transformation in Australia
iTnews conducted a survey into the state of digital transformation in Australia which registered 178 responses across multiple industries and organisational sizes. Nearly a quarter of all...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/current-experiences/the-state-of-digital-transformation-in-australia
Por que Chatbots São Essenciais para a Inovação em Bancos
A repentina popularidade dos chatbots é compreensível, já que interagimos com máquinas regularmente desde o lançamento da Siri em 2011. Mas enquanto quase a maioria dos usuários de smartphone já...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/por-que-chatbots-sao-essenciais-para-a-inovacao-em-bancos
How Can Your Brand Responsibly Embrace Fast Fashion?
The concept of "fast fashion" is changing the retail industry. While the idea of releasing new designs that meet changing fashion seasons in as little time as possible has been around for many...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/how-can-your-brand-responsibly-embrace-fast-fashion-
The Retail Bubble - How to Compete in an Era of Change
In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/customer-experience/the-retail-bubble-how-to-compete-in-an-era-of-change
Put the Great into Customer Experience by Integrating Every Touchpoint
The need to deliver great customer experience across the spectrum of customer touchpoints can’t be under estimated. Research by Harvard Business reveals customers who have the best past experiences...
https://webserver-liferaywww-prd.lfr.cloud/ja/web/guest/blog/liferay-experience/put-the-great-into-customer-experience-by-integrating-every-touchpoint