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Winning CX With a 4-D Customer Experience Strategy
One thing is very clear from the conversations at LSNA 2018: customer experience is still at the top of everyone’s mind. A number of our partners and customers shared stories about how they are...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/winning-cx-with-a-4-d-customer-experience-strategy
Content, strategy, marketing, conversion: how does it all fit together?
Following on the upcoming Liferay Commerce, Mattew Draper wrote an excellent blog last month on the importance of connecting content and commerce. He made a solid case for building both sides on a...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/content-strategy-marketing-conversion-how-does-it-all-fit-together-
Redesigning the Liferay Mobile Events App
At Liferay, we have regular events across the world, including France, Germany, Brazil and, of course, North America. Each event needs a dedicated marketing site and mobile experience, with diverse...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/redesigning-the-liferay-mobile-events-app
The What and Why of Customer Data Platforms
As part of the vision for Liferay Analytics Cloud, product manager Jon Lee did a deep dive into customer data platforms and why companies need them as part of their digital strategies. With the...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/the-what-and-why-of-customer-data-platforms
Transforming Autonomous Vehicle Production with Big Data
Aptiv, formerly called Delphi, sees themselves as a company that addresses urban mobility challenges. When you look at population increases that are coming in the next decade, it becomes clear that...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/transforming-autonomous-vehicle-production-with-big-data
What’s Coming for Web Experience Management in Liferay DXP
Due to our portal-heritage platform, web experience management has always been a little different in Liferay DXP. At LSNA, Angelo Youn shared the latest features for building web experiences in...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/what-s-coming-for-web-experience-management-in-liferay-dxp
How Dropbox Ensures Success for Its Partner Portal
At Liferay, we hear over and over from our customers that partners are a critical component of their success. To that end, being able to deliver an exceptional partner experience is just as...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/how-dropbox-ensures-success-for-its-partner-portal
Optimizing Business Processes With Form-Based Applications
Sometimes when we take pictures, we surface small pieces of what we’re experiencing. But the world we see is much bigger than the pictures we take. There’s a huge opportunity within business...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/optimizing-business-processes-with-form-based-applications
Artificial Intelligence and Effective Learning in Industry 4.0
Think back to when modern, digital technology didn’t exist. How did we do our jobs? People would go to work, do the same thing every day, and if they built up enough experience, they would be...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/artificial-intelligence-and-effective-learning-in-industry-4-0
Content, Strategy, Marketing, Conversion
Following the release of Liferay Commerce, Matthew Draper wrote an excellent blog on the importance of connecting content and commerce. He made a solid case for building both sides on a single...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/content-strategy-marketing-conversion
Cómo unificar todos los elementos de comercio digital en una sola plataforma
Después de meses de investigación, diseño y desarrollo, lanzamos globalmente Liferay Commerce 1.1. Hemos añadido un nuevo acelerador B2B y varias funcionalidades para hacer frente a las necesidades...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/como-unificar-todos-los-elementos-de-comercio-digital-en-una-sola-plataforma
Como a Experiência Mobile Atende à Demanda Omnichannel?
Do desktop para o celular, passando pelo smartwatch, continuando na smart tv, na loja física e voltando ao desktop. À medida que os pontos de contato da jornada do cliente se multiplicam, cresce o...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/como-a-experiencia-mobile-atende-a-demanda-omnichannel-
Introducing Liferay Commerce 1.1
After months of research, design and development, Liferay Commerce 1.1 is released and available worldwide. We’ve added a brand new B2B accelerator and several features to address some of the...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/introducing-liferay-commerce-1-1
5 maneras eficientes para mejorar la experiencia de usuario de tu intranet
Uno de los principales objetivos de las intranets corporativas es agilizar y facilitar las tareas diarias de los empleados a través de una experiencia de usuario moderna. Para ello es necesario...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/5-maneras-eficientes-para-mejorar-la-experiencia-de-usuario-de-tu-intranet
Why Your Business Needs to Move to the Cloud
Adopting a cloud strategy in the next year should be a top priority for enterprises wanting to stay competitive. Gartner predicts that by 2020, cloud will increasingly be the default option for...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/why-your-business-needs-to-move-to-the-cloud
O que Você Precisa Saber sobre a LGPD
Dados são a força vital que potencializam os negócios modernos e a atual transformação digital. E mais dados significam ferramentas de análise mais inteligentes, o que gera melhores produtos, atrai...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/o-que-voce-precisa-saber-sobre-a-lgpd
5 Insights Para Sua Estratégia de DevOps
Time to market acelerado, demanda constante por inovação e feedback contínuos são fatores que estão direcionando a rápida transformação na forma de entregar aplicações. A estrutura de colaboração e...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/5-insights-para-sua-estrategia-de-devops
Data Analysis Techniques for Enterprises
With every Google search, every purchase and every digital interaction, more and more data is produced; in fact 90% of all the data in the world was generated in the last two years alone. With...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/data-analysis-techniques-for-enterprises
Como Escolher um CMS Open Source
No últimos anos, tem aumentado o número de empresas que procuram um softwares open source (SSO), ou softwares de código aberto, para substituir suas soluções próprias. Isso acontece,...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/como-escolher-um-cms-open-source
Best Practices for Managing a Single Content Repository
For large enterprises with global teams, managing digital assets effectively is a daunting task. Content is often stored in disparate repositories, requiring employees to upload assets multiple...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/employee-experience/best-practices-for-managing-a-single-content-repository
5 estrategias para acompañar la velocidad del Front-end en 2019
El universo front-end vive cada semana actualizaciones y novedades que son rápidamente adoptadas por el mercado. Por ello, el desarrollador de este área necesita estar preparado para adaptarse de...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/5-estrategias-para-acompanar-la-velocidad-del-front-end-en-2019
UX e APIs: O Futuro dos Bancos Tradicionais
Atualmente, os bancos digitais estão em constante mudança, fazendo com que o futuro dessa indústria pareça um pouco incerto. No entanto, algo que aparece como certo é que as agências físicas irão...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/ux-e-apis-o-futuro-dos-bancos-tradicionais
Una excelente experiencia del cliente B2B. Más importante que nunca.
¿Te acuerdas de tu primera compra online? Tal vez fue un libro, un CD de música o incluso un vuelo de bajo coste. Recuerdo bien mis primeros pasos para abrazar el comercio digital. La oferta de...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/una-excelente-experiencia-del-cliente-b2b-mas-importante-que-nunca-
Cinque problemi di gestione IT risolti con le piattaforme di Digital Experience
Nell’era digitale moderna, le aziende sono alla ricerca di soluzioni efficaci che rispondano alle esigenze di clienti e dipendenti. Come evidenziato da Gartner nel Magic Quadrant for Digital...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/cinque-problemi-di-gestione-it-risolti-con-le-piattaforme-di-digital-experience
Criando um Site de Sucesso com Liferay DXP 7.1
Com o aumento do número de canais para interações com os clientes, ter um site robusto ainda continua sendo um aspecto fundamental para uma estratégia de marketing e presença online de uma empresa....
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/criando-um-site-de-sucesso-com-liferay-dxp-7-1
Tres desafíos de comunicación que tu intranet puede resolver
Difícilmente hay una compañía que no luche para lograr una comunicación efectiva en el entorno de trabajo. De hecho, 86% de los ejecutivos citan la comunicación ineficaz como la razón para los...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/employee-experience/tres-desafios-de-comunicacion-que-tu-intranet-puede-resolver
Estratégias Front-End Para 2019
Se no universo front-end cada semana pode trazer novidades que são rapidamente adotadas pelo mercado, o desenvolvedor da área precisa estar preparado para se adaptar de forma ágil e com precisão. O...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/estrategias-front-end-para-2019
La importancia de conectar contenidos y commerce
A medida que los clientes modernos obtienen mayor control sobre sus experiencias y son menos influenciables por los proveedores online hacen que las empresas deban cambiar su enfoque de comercio...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/la-importancia-de-conectar-contenidos-y-commerce
The Power of Portals and Open Source Development
Often mischaracterized as archaic relics from the 1990s, portals today serve as the foundation for personalized content experiences and underpin the communication and collaboration efforts of large...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/the-power-of-portals-and-open-source-development
E-commerce e contenuti? Devono essere connessi!
A mano a mano che gli utenti acquisiscono maggiore controllo sulle loro esperienze e sono meno influenzabili dalle aziende online, è necessario che queste ultime modifichino il proprio approccio...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/e-commerce-e-contenuti-devono-essere-connessi-
Transformar los servicios públicos a través de la mejora de la experiencia
Los servicios digitales son la manera de demostrar que los órganos públicos pueden ofrecer un servicio de calidad a la vez que abren los caminos para futuras interacciones con los ciudadanos. En...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/transformar-los-servicios-publicos-a-traves-de-la-mejora-de-la-experiencia
Leveraging Liferay DXP for Personalization in Intranets
Creating a personalized experience for your employees is more than a nice-to-have in today’s digitally empowered workplace. According to Gartner research, “Leaders driving intranet initiatives must...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/employee-experience/leveraging-liferay-dxp-for-personalization-in-intranets
The Future of Java and How It Affects Liferay
Java 11 was released on September 25, 2018 and with it came changes to the release and support model that has lead to some noise within the Java community. The two most notable concerns are the end...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/the-future-of-java-and-how-it-affects-liferay
How JDK11 Affects Liferay Users
With the release of JDK11, Oracle’s new JAVA SE Support Policy brings sweepings changes to the Java Enterprise community. Others have already created great explanations of the changes to come, so I...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/how-jdk11-affects-liferay-users
Construção de Intranets com Liferay DXP 7.1
Há muito tempo, a intranet tem ocupado um papel central em empresas organizadas e eficientes, auxiliando a coordenar e conectar os funcionários ao redor do mundo. Além disso, esse tipo de...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/construcao-de-intranets-com-liferay-dxp-7-1
Five Powerful Ways to Improve Intranet User Experience Design
One of the primary goals for corporate intranets is to streamline employees’ daily tasks with a modern user experience that makes work easier. This usually requires some level of customization,...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/five-powerful-ways-to-improve-intranet-user-experience-design
Como Mensurar Experiência do Cliente
Atualmente, uma experiência do cliente efetiva e bem construída é uma parte crucial das estratégias de negócio. Independente do segmento, tornar a experiência do consumidor alinhada às necessidades...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/como-mensurar-experiencia-do-cliente
Novas Funcionalidades do Liferay DXP 7.1
O Liferay DXP 7.1 já está disponível e ele traz uma série de novas funcionalidades e atualizações de design, o que permite a utilização de muito mais ferramentas e utilidades. O Liferay DXP 7.1 é...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/novas-funcionalidades-do-liferay-dxp-7-1
How Getting Personalization Right Improves Customer Experience
In the 17th and early 18th century, it was difficult for hat makers to accurately measure the circumference of a head. They simply created a standard size and assumed it would fit everyone...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/how-getting-personalization-right-improves-customer-experience
6 Must-See Features for Building an Intranet with Liferay DXP 7.1
Intranets have long been at the heart of well-organized and efficiently-run businesses, helping to coordinate and connect employees around the globe with each other and providing tools that aid in...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/employee-experience/6-must-see-features-for-building-an-intranet-with-liferay-dxp-7-1
Portal X Site: Quando Utilizar
Portal X Site: Qual a diferença? Sites são feitos para gerar grande tráfego, enquanto portais têm seu foco em um grupo específico e limitado de usuários. Além disso, a maioria dos portais web...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/portal-x-site-quando-utilizar
Exemplos de Aplicativos Para Funcionários
Funcionários de diversos segmentos estão usando mais do que nunca seus smartphones e acessórios para trabalhar. Eles também esperam que as empresas forneçam ferramentas para auxiliar melhor suas...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/employee-experience/exemplos-de-aplicativos-para-funcionarios
Obstáculos na Implementação de Plataformas Móveis
Você desenvolve aplicativos para dispositivos móveis ou design responsivo para Web, mas continua encontrando grandes desafios que impedem que você obtenha sucesso? Você não é o único que enfrenta...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/obstaculos-na-implementacao-de-plataformas-moveis
Quatro Perguntas Para Checar a Saúde Da Sua Intranet
Quando foi a última vez que você verificou se seus funcionários realmente encontram valor na intranet da empresa? Geralmente, as intranets são lançadas nas organizações e atualizadas apenas quando...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/employee-experience/quatro-perguntas-para-checar-a-saude-da-sua-intranet
How Does Digital Transformation Counteract Slowdown in the Insurance Industry
The insurance industry worldwide is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/how-does-digital-transformation-counteract-slowdown-in-the-insurance-indust-1
Four Major Mistakes in Predictive Marketing and How to Avoid Them
From dynamic web content to targeted email campaigns to mobile app push notifications, predictive marketing can take on many forms. However, they are all defined by anticipating future needs and...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/four-major-mistakes-in-predictive-marketing-and-how-to-avoid-them
¿Por qué los Chatbots son esenciales para la innovación en banca?
La reciente popularidad de los chatbots es bastante comprensible, considerando que llevamos hablando regularmente con máquinas desde hace un tiempo, desde el estreno de Siri en 2011. Sin embargo,...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/-por-que-los-chatbots-son-esenciales-para-la-innovacion-en-banca-
Three Characteristics of Digital Experience Platforms
There is an ever-growing demand for a software platform that streamlines the process of creating, managing, and effectively utilizing digital touchpoints. The problem is well known: Digital leaders...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/characteristics-of-digital-experience-platforms
web-portal-design
O Design de Portais Web Está Evoluindo O design de portais web já percorreu um longo caminho desde os tempos de gateways estáticos (como AOL ou Yahoo). A experiência front-end de portais pode ser...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/web-portal-design
Diagnosing and Correcting Your Common SEO Problems
Developing a well-structured and great-looking website can help a company provide its target audience with a great online experience. However, without a strong search engine optimization (SEO)...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/diagnosing-and-correcting-your-common-seo-problems
4 áreas que todo retailer debe considerar en el proceso de integración de tecnología IoT en sus sistemas
El Internet de las Cosas (IoT) llegó para quedarse y su importancia continuará aumentando en los próximos años. Esta red de dispositivos conectados y conectados a internet está siendo adoptada por...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/4-areas-que-todo-retailer-debe-considerar-en-el-proceso-de-integracion-de-tecnologia-iot-en-sus-sistemas
Achieving “mobile by default” in the public sector
In 2000 approximately 27% of the UK population was using the Internet; By 2010 that that figure had risen to 85%. Something fundamentally changed – PC sales plummeted as smartphones such as...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/achieving-mobile-by-default-in-the-public-sector
Intranet Software
Existem dezenas de software de intranet disponíveis para empresas, e escolher o caminho certo pode ser um desafio, especialmente para aqueles que estão lançando uma intranet pela primeira vez....
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/employee-experience/intranet-software
How to Measure Customer Experiences
A well-constructed and effective customer experience is a crucial part of business strategies today. No matter the industry, customer experiences (CX) that meet target audience needs and help...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/how-to-measure-customer-experiences
Cuatro formas en las que el análisis predictivo en el sector de retail dispara el desempeño de la tienda
Los estudios demuestran que, más que nunca, los clientes quieren que sus marcas preferidas prevean sus deseos y necesidades. La compra de un artículo ya no se considera un evento aislado, sino que...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/cuatro-formas-en-las-que-el-analisis-predictivo-en-el-sector-de-retail-dispara-el-desempeno-de-la-tienda
Experiência-Digital-do-Cliente
Empresas bem-sucedidas acreditam no êxito que a experiência do cliente pode trazer mais do que nunca. De acordo com um estudo da Walker, ela se tornará o principal diferencial entre as marcas até o...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/experiencia-digital-do-cliente
Five IT Management Issues Solved with Digital Experience Platforms
The modern age of digital business has arrived, bringing both new possibilities and new challenges when it comes to effective IT management, which is how a company manages its technological...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/five-it-management-issues-solved-with-digital-experience-platforms
Como Estimar Custos de Longo Prazo do Desenvolvimento de Aplicativos Móveis
O desenvolvimento de aplicativo móvel vai além do custo inicial para lançar um produto. Para ter êxito no desenvolvimento deve-se levar em consideração estratégias de longo prazo e planos sobre o...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/como-estimar-custos-de-longo-prazo-do-desenvolvimento-de-aplicativos-moveis
Como Avaliar Plataformas de Website
O sistema de avaliação para plataformas de sites pode ser muito diferente dependendo da cultura da sua organização e da personalidade da sua equipe de gerenciamento de projetos. Ao estabelecer uma...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/como-avaliar-plataformas-de-website
How Liferay Unified Business Teams and Customer Experiences
The need to scale from an independent company to one that meets the needs of thousands of people causes a question to arise: how can we improve our customer experience? Customers expect a better...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/how-liferay-unified-business-teams-and-customer-experiences

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