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The Retail Bubble - How to Compete in an Era of Change
In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/the-retail-bubble-how-to-compete-in-an-era-of-change
Put the Great into Customer Experience by Integrating Every Touchpoint
The need to deliver great customer experience across the spectrum of customer touchpoints can’t be under estimated. Research by Harvard Business reveals customers who have the best past experiences...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/put-the-great-into-customer-experience-by-integrating-every-touchpoint
Digital Transformation in the Age of Digital Disruption
It isn’t possible to read a news article or open a newspaper without reading about Digital Transformation. From consultants and software vendors to infrastructure providers and analysts everyone is...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/digital-transformation-in-the-age-of-digital-disruption
Calculating the ROI of Web Content Management
Historically, organizations have implemented web content management (WCM) systems because of the promised intangibles — ease of use, simpler content creation process and happier end users....
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/calculating-the-roi-of-web-content-management
Why Audience Targeting Depends on Microsegmenting
Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/why-audience-targeting-depends-on-microsegmenting
Is ECM Really Dead?
At the end of 2016 Gartner declared that Enterprise Content Management (ECM) is dead, and has been replaced by the term Content Services. This was met with a surprising amount of controversy and...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/is-ecm-really-dead-
¿Cómo elegir el mejor software de intranet?
A día de hoy, hay docenas de opciones de software de intranet disponible en el mercado y elegir el que mejor se adapta para tu empresa puede ser un desafío, especialmente si es la primera vez que...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/employee-experience/-como-elegir-el-mejor-software-de-intranet-
Seven Intranet Examples That Boost Productivity
The fostering of an engaged workplace remains vital in a workforce that has been reshaped by the COVID-19 pandemic, particularly as employees increasingly work remotely and require new...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/seven-intranet-examples-that-boost-productivity
User Experience and APIs: The Future of Traditional Banking
As digital banking transforms, it is unclear what the bank of the future will look like. But one thing that is clear is that physical branches will become less important. Online channels will...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/user-experience-and-apis-the-future-of-traditional-banking
Experiencia de Usuario y APIs: el futuro de la banca tradicional
Mucho se está discutiendo últimamente acerca de cómo serán los bancos del futuro. Lo único claro es que las sucursales físicas dejarán de tener la importancia actual. El canal online será el...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/experiencia-de-usuario-y-apis-el-futuro-de-la-banca-tradicional
Transforming Local Government Service Delivery Through Customer Experience
“There’s no such thing as digital strategy anymore. It’s all just strategy.” That’s how Michael MacAuley, our General Manager for UK and Ireland, began his recent address at Share Digital 2017....
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/transforming-local-government-service-delivery-through-customer-experience
Fixing Your Biggest Customer Pain Points
This is part two of a two-part blog series. For information on how to discover your company’s unique pain points, including how to create an effective and honest customer journey map, read Finding...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/fixing-your-biggest-customer-pain-points
Four Steps to Turn New Customers into Lifelong Patrons
Customer loyalty to brands is at an all-time low, with people more willing than ever to leave behind companies in favor of more effective customer service or due to dissatisfaction with their...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/four-steps-to-turn-new-customers-into-lifelong-patrons
Plataformas de Experiencia Digital, la evolución del portal tradicional
En la era digital, donde la capacidad para mejorar la experiencia del cliente se ha convertido en un elemento diferenciador, los portales y su capacidad para personalizar experiencias, ...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/plataformas-de-experiencia-digital-la-evolucion-del-portal-tradicional
Finding Your Biggest Customer Pain Points
Like the services and products they provide, a customer’s interactions with a business should be a pleasant and helpful experience. However, there are many complications and shortcomings within...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/finding-your-biggest-customer-pain-points
How to Successfully Scale Your Customer Experience
Creating and scaling great customer experiences are more crucial than ever to the success of businesses, but what does it mean to scale customer experience (CX)? And how can your company scale...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/how-to-successfully-scale-your-customer-experience
Cómo cubren plataformas de experiencia digital las necesidades de la transformación digital
La continua innovación tecnológica y el aumento mundial del uso de smartphones y tablets ha cambiado la manera en la que las empresas y clientes interactúan entre sí, por lo que el proceso de...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/como-cubren-plataformas-de-experiencia-digital-las-necesidades-de-la-transformacion-digital
Insurance Knowledge Management | Liferay
A knowledge management system is a key way to improve your customer experience strategy from the inside out. From your internal staff needs to the way in which policyholders access information,...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/insurance-knowledge-management
B2B Website Best Practices with Examples | Liferay
Not all business-to-business (B2B) websites are created equal. In this article, we’ll focus on and explore best practices in B2B website design and development, share some impactful design...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/best-practices-b2b-website-design
Integrando sistemas para una mejor atención al cliente del sector energético
Muchas compañías energéticas cuentan con sistemas de gestión empresarial que se instalaron por primera vez durante el efecto 2000, es decir, hace más de 20 años. Todo lo que estas empresas les...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/integrando-sistemas-para-una-mejor-atencion-al-cliente-del-sector-energetico
Implementing Student Portals | Liferay
Delivering a modern, student-centric experience is a common objective for universities in Australia and across the globe. This is driven by rising student expectations and the increasingly...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/implementing-student-portals
The Benefits and Strategies of Cross Selling in Banking
While cross selling is a strategy used across industries, it is especially effective and important in the banking sector. Because banks operate in a very competitive marketplace, getting the most...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/cross-selling-in-banking
¿Por qué necesitas un portal de proveedores?
¿Cuál es el secreto del éxito del comercio electrónico B2B? ¿Una solución de ecommerce sólida? Sin duda. Pero también hay otro elemento que tus colaboradores están buscando: un portal de...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/business-partner-experience/-por-que-necesitas-un-portal-de-proveedores-
Cross-Selling als Erfolgsfaktor im Bankwesen
Cross-Selling ist zwar eine branchenübergreifende Strategie, aber im Bankensektor ist sie besonders wirkungsvoll und relevant. Da sich Banken in einem sehr wettbewerbsintensiven Markt bewegen, ist...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/cross-selling-als-erfolgsfaktor
3 ejemplos reales de los portales en el sector de manufacturing
Desde el fabricante hasta el proveedor, pasando por el cliente, el éxito y la fidelización de cada una de las partes están estrechamente relacionados entre sí. Por ello, los fabricantes deben...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/3-ejemplos-reales-de-los-portales-en-el-sector-de-manufacturing
Making Liferay a Great Place to Work 2022
We are delighted to announce that Liferay has been recognized as one of the Best Workplaces in both Ireland and Spain for 2022. This recognition comes for the 3rd consecutive year for our Dublin...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/liferay-great-place-to-work-2022
Green Liferay: como praticamos a sustentabilidade no dia a dia?
“Se você vai no mercado, vê tudo bonitinho, compra por setor separado e, quando chega em casa, guarda certinho na sua geladeira, então por quê, na hora de descartar, você vai deixar tudo...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/como-praticamos-a-sustentabilidade-no-dia-a-dia
3 Ways Manufacturers Can Grow Aftersales Revenue
Manufacturers have been facing incredible pressure for the last few years: rising costs due to inflation, disrupted supply chains, limited materials and shrinking margins, just to name a few of the...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/3-ways-manufacturers-can-grow-aftersales-revenue
Agility and Digital Transformation in Higher Education
It's no secret that digital transformation creates an environment of constant change that requires higher education providers to adapt to new modes of competition, changing business models, and...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/digital-transformation-higher-education
3 Tactics for CX Leaders to Reduce Customer Service Costs
The pandemic has only made customers more selective about the digital experiences they want to receive. More than 60% of customers will defect after one bad experience, up 22% from 2021. So with...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/cx-leaders-reduce-customer-service-costs
3 Tactics for IT Teams to Reduce Customer Service Costs
With rising inflation costs and increasing customer expectations, delivering effective customer experiences is becoming more costly and time-consuming. But this is not just a priority for...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/it-teams-reduce-customer-service-costs
Liferay España, un Gran Lugar para Trabajar
Una parte muy importante de la visión de Liferay como compañía tecnológica es reforzar una cultura de trabajo inclusiva, que fomente la innovación, el trabajo en equipo y la creatividad. Liferay es...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/liferay-espana-un-gran-lugar-para-trabajar
How to Personalize Cross Selling Insurance
Customer acquisition is the driving force of any business, but it is especially noteworthy in the insurance sector. That’s because insurers spend more on customer acquisition than any other...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/cross-selling-insurance
3 Ways Liferay Makes B2B Ordering Easier for Manufacturers
When your customers need to purchase a spare or replacement part, how long does it take them? Do your customers go through a tedious aftersales process and navigate to a catalog PDF in their...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/liferay-b2b-ordering-for-manufacturers
3 Wege, wie Hersteller ihren After-Sales-Umsatz steigern können
Viele Hersteller sind bereits seit einigen Jahren einem starken Druck ausgesetzt: steigende Kosten aufgrund der Inflation, unterbrochene Lieferketten, begrenzte Materialien und schrumpfende...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/3-wege-wie-hersteller-ihren-after-sales-umsatz-steigern-konnen
Los Beneficios y Estrategias de la Venta Cruzada en la Banca
La venta cruzada en la banca es una estrategia clave para aumentar los ingresos y la lealtad del cliente. Así es como los bancos pueden aprovechar la venta cruzada Si bien la venta cruzada es una...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/los-beneficios-y-estrategias-de-la-venta-cruzada-en-la-banca
How Data Can Help Create Amazing Digital Experiences
Amazing digital experiences are essential when attracting and retaining customers. Without it, you’ll fail to keep up with today’s reality and slow your customer growth. To keep up with the...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/amazing-digital-experiences-with-data
Efficient Spare Part Handling in Manufacturing
In many ways, the manufacturing industry is itself a machine, full of moving parts and highly dependent on precise solutions to keep processes running smoothly. When any one of those processes is...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/efficient-spare-part-handling-manufacturing
Boost Your Business With Customer Experience Strategy
A customer experience strategy is not just a plan to improve the customer experience in isolation, it’s also a roadmap for your company to grow into the future. In this article, let’s take a look...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/customer-experience-strategy
Como criar uma excelente experiência para clientes B2B?
67% dos clientes dizem que suas expectativas sobre o que constitui uma boa experiência estão mais altas do que nunca, e mais da metade dos clientes na mesma pesquisa afirma que as empresas não...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/excelente-experiencia-para-clientes-b2b
¿Qué se considera una gran experiencia de cliente B2B?
El 67 % de los clientes afirma que sus expectativas con respecto a lo que constituye una buena experiencia son más altas que nunca, y más de la mitad de los clientes que participaron en la misma...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/que-se-considera-una-gran-experiencia-de-cliente-b2b
19 Stats to Improve B2B Financial Customer Experience in 2022
Among many industries, financial services has been under immense pressure to modernize their services and offerings in order to retain younger and more tech-savvy clients, and commercial...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/19-stats-to-improve-b2b-financial-customer-experience-in-2022
3 Wege, durch die Liferay Ihren After-Sales-Service für B2B-Bestellvorgänge erleichtert
Wie viel Zeit brauchen Ihre Kunden wirklich, wenn sie bei Ihnen Ersatzteile bestellen möchten? Durchlaufen Ihre Kunden einen langwierigen und umständlichen After-Sales-Prozess, in dem sie über...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/3-wege-durch-die-liferay-den-b2b-bestellvorgang-erleichtert
3 Estrategias digitales para el éxito de la fabricación en 2021
Los fabricantes están muy acostumbrados al cambio. En la última década, la industria se ha enfrentado a la disrupción del Big Data, la Industria 4.0 y, ahora, la COVID-19. Y aunque parece que los...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/3-estrategias-digitales-para-exito-de-la-fabricacion
Cómo atraer y fidelizar al nuevo perfil de consumidor de energía
El consumidor actual está siempre conectado, más informado que nunca, y dispuesto a revisar su contrato de suministro eléctrico con mayor interés y frecuencia para adecuarlo a sus necesidades,...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/como-atraer-paso-a-paso-y-fidelizar-al-nuevo-perfil-de-consumidor-de-energia-
Por que retornei à Liferay?
O ato de tomar decisões envolve consequências muitas vezes imprevisíveis, até mesmo aquelas decisões analisadas com cautela e que, ao fim de tudo, parecem certeiras. E decidir sair de uma empresa...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/por-que-retornei-a-liferay
5 Beispiele, wie IT-Teams zu Impulsgebern für Marketing & Sales werden können
Die Rolle von IT-Teams bei Tool-Entscheidungsprozessen von Unternehmen hat sich in den letzten Jahren grundlegend gewandelt. Immer mehr geben die Fachabteilungen die Richtung vor. Das muss kein...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/5-beispiele-wie-it-teams-zu-impulsgebern-fuer-marketing-und-sales-werden-koennen
Why Do You Need a Supplier Portal
What is the secret to B2B ecommerce success? A robust commerce solution? Definitely. But there’s also another element that large retailers might be missing: a supplier portal. What is a Supplier...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/business-partner-experience/why-do-you-need-a-supplier-portal
Redefining the Student Experience in a Hybrid Learning Environment
The concept of hybrid universities—institutions that seamlessly integrate on-campus and online learning experiences, offering students the flexibility to choose how, when, and where they...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/hybrid-student-experience
Warum B2B mehr als einen Shop braucht
Der Ausbau von E-Commerce ist gerade auch für B2B-Unternehmen zum strategischen Thema geworden. Dennoch reicht es in den allermeisten B2B-Anwendungen nicht, einfach eine Shoplösung zu...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/warum-b2b-mehr-als-einen-shop-braucht
¿Cuál es la diferencia entre utilizar un enfoque de solución ad hoc o un enfoque holístico en tus soluciones de portal?
Además de decidir entre si comprar o crear un software, los equipos de TI tienen que tomar otra decisión clave: ¿Es mejor utilizar una solución ad hoc para crear un portal o utilizar un enfoque...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/la-diferencia-entre-utilizar-un-enfoque-de-soluci-n-ad-hoc-o-un-enfoque-hol-stico-en-tus-soluciones-de-portal
Scale Personalisation Across the Student Experience | Liferay
If you, like many universities, want to deliver a differentiated experience, start by exploring the value of personalisation. More and more, universities across the globe are looking at the role...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/scale-personalisation-student-experience
Liferay Experience Cloud: The Next Evolution in Delivering Digital Experiences at Scale
PLEASE NOTE: The naming of Liferay's offerings have changed. For information and details on our current our deployment options, please visit our <<Offerings page>>. For more than a decade, we’ve...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/what-is-liferay-experience-cloud
B2B Online Ordering Portal l Liferay
Ecommerce was once characterised as a platform almost exclusively used for the business-to-consumer (B2C) channel. The assumption was that business-to-business (B2B) buyers still prefered in-person...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/b2b-online-ordering-portal
Liferay Experience Cloud: Skalierbar bis zum Maximum
Seit fast zwei Jahrzehnten arbeiten wir von Liferay daran, nutzbringende Technologien zu entwickeln, die Menschen und Unternehmen helfen, ihr volles digitales Potenzial zu entwickeln. Dieser Traum...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/liferay-experience-cloud-skalierbar-bis-zum-maximum
6 Techniken, die Sie für die Personalisierung von Websites beherrschen müssen
Die Personalisierung von Website-Inhalten kann für Unternehmen ein wesentliches Differenzierungsmerkmal sein. Und nicht nur das: Immer mehr Kunden – auch im B2B-Bereich – erwarten heutzutage eine...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/6-techniken-die-sie-fur-die-personalisierung-von-websites-beherrschen-mussen
Was ist "Personalization At Scale"?
Die Personalisierung von Website-Inhalten kann für Unternehmen ein wesentliches Differenzierungsmerkmal sein. Und nicht nur das: Immer mehr Kunden - auch im B2B-Bereich - erwarten heutzutage eine...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/was-ist-personalisierung-at-scale-personalization-at-scale
Mitgliederportale als Startpunkt für die digitale Transformation von Verbänden, Parteien & Institutionen
Verbände, Parteien und Institutionen leisten unverzichtbare Aufgaben in Politik und Gesellschaft. Damit dies weiterhin so bleibt, muss jedoch ihre digitale Anschlussfähigkeit sichergestellt werden....
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/business-partner-experience/mitgliederportale-als-startpunkt-fuer-die-digitale-transformation
Braucht mein B2B E-Commerce ein PIM?
Der Erfolg von B2B E-Commerce-Angeboten steht und fällt mit der Qualität der dort angezeigten Produktdaten und Produktinformationen. Doch gerade bei komplexen technologischen Produkten lässt die...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/business-partner-experience/braucht-mein-b2b-e-commerce-ein-pim-produkt-informations-management
Experiencia del empleado: Tendencias para lograr el éxito en 2022
2021 fue un año de enfoque en espacios de trabajo digitales (también conocidos como digital workplaces en inglés) y los procesos alrededor de estos. Ya sea por los desafíos de la pandemia o por...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/employee-experience/experiencia-del-empleado-tendencias-para-lograr-exito-en-2022

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