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How to Achieve Operational Excellence
Attendees at this year’s Liferay Symposium North America (LSNA) can expect to learn how digital operations and customer service are part of the same conversation. On one hand, a business might...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/how-to-achieve-operational-excellence
Portal vs. Website: When to Use Each
Portal vs. Website: What’s the Difference? Websites are for driving traffic, whereas web portals are for limiting traffic to a specific group of users. Most web portals require a user to log in,...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/portal-vs-website-when-to-use-each
Experiencia de Usuario, parte de la estrategia SEO para mejorar el posicionamiento en buscadores
La tendencia hacia la digitalización casi total de los negocios ha otorgado a las páginas web y aplicaciones móviles un nuevo significado e importancia. En una época en donde nos nos cansamos de...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/experiencia-de-usuario-parte-de-la-estrategia-seo-para-mejorar-el-posicionamiento-en-buscadores
Five Building Blocks for Better Web Portal Design
Web Portal Design Is Evolving Web portal design has come a long way since the days of static gateways (think AOL or Yahoo). The front-end experience of portals can be beautifully customized and...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/five-building-blocks-for-better-web-portal-design
Types of Portals: Three Major Areas to Consider
With all the focus today on mobile-first and digital transformation, portals can seem blasé. But many types of portals play an incredibly important role in managing the culture shifts that come...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/types-of-portals-three-major-areas-to-consider
UX + SEO = The Future of Your Rankings
For websites to rank well in today’s search engines, they must be relevant to the topics they cover and popular with visitors. But how does a website, especially in the enterprise, become relevant...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/ux-seo-the-future-of-your-rankings
Por que a Integração com Back-End é tão Importante para o Marketing?
As estratégias de marketing em todas as verticais de negócio geralmente focam em prioridades de front-end, como a implementar campanhas, a elaborar o brand awareness através de relações públicas,...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/por-que-a-integracao-com-back-end-e-tao-importante-para-o-marketing-
Four Ways to Measure Website Success
With web analytics, it is always important to understand how your audience interacts with your content. To get the best results, it is important to ask the right questions. Otherwise, how can you...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/four-ways-to-measure-website-success
Fixing Your Biggest Customer Pain Points
This is part two of a two-part blog series. For information on how to discover your company’s unique pain points, including how to create an effective and honest customer journey map, read Finding...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/fixing-your-biggest-customer-pain-points
Four Steps to Turn New Customers into Lifelong Patrons
Customer loyalty to brands is at an all-time low, with people more willing than ever to leave behind companies in favor of more effective customer service or due to dissatisfaction with their...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/four-steps-to-turn-new-customers-into-lifelong-patrons
Plataformas de Experiencia Digital, la evolución del portal tradicional
En la era digital, donde la capacidad para mejorar la experiencia del cliente se ha convertido en un elemento diferenciador, los portales y su capacidad para personalizar experiencias, ...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/plataformas-de-experiencia-digital-la-evolucion-del-portal-tradicional
Finding Your Biggest Customer Pain Points
Like the services and products they provide, a customer’s interactions with a business should be a pleasant and helpful experience. However, there are many complications and shortcomings within...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/finding-your-biggest-customer-pain-points
How to Successfully Scale Your Customer Experience
Creating and scaling great customer experiences are more crucial than ever to the success of businesses, but what does it mean to scale customer experience (CX)? And how can your company scale...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/how-to-successfully-scale-your-customer-experience
Cómo cubren plataformas de experiencia digital las necesidades de la transformación digital
La continua innovación tecnológica y el aumento mundial del uso de smartphones y tablets ha cambiado la manera en la que las empresas y clientes interactúan entre sí, por lo que el proceso de...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/como-cubren-plataformas-de-experiencia-digital-las-necesidades-de-la-transformacion-digital
5 claves para aumentar la competitividad de la banca tradicional
Los comportamientos de los clientes están cambiando. El uso de múltiples canales digitales para hacer una única operación se está convirtiendo rápidamente en la norma. Es importante que los bancos...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/5-claves-para-aumentar-la-competitividad-de-la-banca-tradicional
Three Hurdles to Digital Transformation
Liferay Symposium North America is more than just a chance to study Liferay features and support, it’s also a space to explore the current challenges facing digital businesses. But what does...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/three-hurdles-to-digital-transformation
3 Business Predictions from Forrester Digital Transformation 2017
Forrester recently held their 2017 Digital Transformation conference in Chicago and Liferay was there to hear from companies around the world who are embracing digital transformation, as well as to...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/3-business-predictions-from-forrester-digital-transformation-2017
Why Chatbots Are Critical to Banking Innovation
The sudden popularity of chatbots is understandable considering that we’ve been talking to machines regularly since Siri’s debut in 2011. But while nearly every smartphone user has tried a voice...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/why-chatbots-are-critical-to-banking-innovation
Beneficios del desarrollo open source: colaboración y transparencia
Que el desarrollo de software open source es clave para el éxito del ecosistema tecnológico es claro y conocido. Que el open source es una ventaja competitiva para las empresas, ya no es...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/beneficios-del-desarrollo-open-source-colaboracion-y-transparencia
Rodolfo Carpintier visita Liferay para hablar de empresas del siglo XXI
En Liferay tuvimos la oportunidad de organizar una charla-coloquio con Rodolfo Carpintier, sin lugar a dudas, uno de los grandes inversores en el ámbito de Internet en España. Para quien no lo...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/rodolfo-carpintier-visita-liferay-para-hablar-de-empresas-del-siglo-xxi
How Digital Experience Platforms Fulfill Digital Transformation Needs
As technological innovation and the continued shift toward smartphones worldwide changes the ways in which both companies and customers perform business, the process of digital transformation has...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/how-digital-experience-platforms-fulfill-digital-transformation-needs
¿Cómo impactan las mejoras en la experiencia del cliente en tu negocio?
La experiencia de cliente es el término que agrega todos los aspectos que tienen que ver con la interacción entre el usuario final y la compañía, en cualquiera de las etapas del customer journey....
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/-como-impactan-las-mejoras-en-la-experiencia-del-cliente-en-tu-negocio-
Three Ways Banks Can Convince Me Their App is Secure
Mobile banking apps have become a crucial aspect of how financial institutions connect with and empower all aspects of their customer base. According to a recent study by Market Force, 77% of...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/three-ways-banks-can-convince-me-their-app-is-secure
A Force for Good: How Digital Transformation is Changing Lives in The UK
It’s no secret that the UK public sector is undergoing a journey of digital transformation. In the process, citizens are experiencing faster and more meaningful interactions with their local...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/a-force-for-good-how-digital-transformation-is-changing-lives-in-the-uk
¿Hablan los bancos en idioma millennial?
Ya nadie duda de que los nacidos entre 1980 y hasta mediados de los 90 son una generación particular que ha revolucionado lo que la tecnología nos ofrece en el presente. Los millennials representan...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/-hablan-los-bancos-en-idioma-millennial-
The State of Digital Transformation in Financial Services
Digital transformation is often referred to as a sort of road. The beginning is uphill and it’s hard to get started. Later, you see obstacles ahead blocking the way. When a finish line appears in...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/the-state-of-digital-transformation-in-financial-services
How to Create Customer Surveys That Actually Tell You Something
Customer surveys are a tried and true method of peeking inside the minds of both existing and potential clients so that companies in turn can better serve customers. While these question and answer...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/how-to-create-customer-surveys-that-actually-tell-you-something
Liferay Demos IoT Integration at Road to Reinvention
A few months ago, the Liferay team held a Hackday, where we gave a bunch of programmers access to voice technology (like the Amazon Echo Dot) and a license for Liferay Digital Experience Platform...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/liferay-experience/liferay-demos-iot-integration-at-road-to-reinvention
Five Successful Examples of IoT and Big Data Working Together
Big Data and the Internet of Things Go Hand in Hand The Internet of Things (IoT) is often discussed in terms of the services that connected devices enable, but its true impact comes from the...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/five-successful-examples-of-iot-and-big-data-working-together
Negocio Electrónico vs. Negocio Digital
Un negocio digital es aquel que centra su estrategia en el uso de la tecnología para crear nuevo valor modificando los procesos y los modelos de negocio, las experiencias de cliente y las...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/negocio-electronico-vs-negocio-digital
Ser desarrollador Front-End en un entorno Liferay
Es frecuente encontrar en las empresas equipos multidisciplinares formados por perfiles de desarrolladores de BackEnd, UX, infraestructura o FrontEnd que trabajan de forma conjunta, en vez de en...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/ser-desarrollador-front-end-en-un-entorno-liferay
Better Data Comes from Better Systems: 3 Tips for Your Data Analytics Strategy
What’s Your Data Analytics Strategy? It’s a question we hear often these days. Companies are leaning on technology’s ability to pull in customer data at every point, and that massive amount of data...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/better-data-comes-from-better-systems-3-tips-for-your-data-analytics-strategy
Xamarin con Azure en el Xamarin Dev Days Madrid
Os traigo la última entrega de la serie de videos sobre el Xamarin Dev Days Madrid, iniciativa promovida por el meetup de Cross Development para fomentar el uso de Xamarin y difundir sus ventajas....
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/xamarin-con-azure-en-el-xamarin-dev-days-madrid
El CIO es y será un perfil clave para la Transformación Digital
La evolución de las nuevas tecnologías ha provocado, según indican estudios recientes1, que más de la mitad de los CIOs de las grandes empresas hayan tenido que rediseñar la dirección estratégica...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/el-cio-es-y-sera-un-perfil-clave-para-la-transformacion-digital
Introducción a Xamarin
En Liferay acogimos el último Xamarin Dev Days de Madrid, una iniciativa de experiencia muy práctica promovida por Microsoft y el meetup de Cross Development para fomentar el uso de Xamarin y...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/introduccion-a-xamarin
Objetivo: Aseguradora Omnicanal
La omnicanalidad ha llegado al mundo asegurador. Cada vez son más las aseguradoras que recurren a ofrecer experiencias personalizadas y omnicanal para sus clientes. Y es que la omnicanalidad ya no...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/objetivo-aseguradora-omnicanal
Key Lessons from One Healthcare Company's Brand New Customer Experience
Delighting Customers Starts With Knowing Them The advice for creating better customer experience seems endless these days, but there’s one thing everyone agrees on: If you really want to please...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/key-lessons-from-one-healthcare-company-s-brand-new-customer-experience
Mobile First, una exigencia clave para las empresas actuales
En la actualidad, cobra una importancia creciente para las empresas el hecho de disponer de una estrategia web que incorpore un diseño responsivo, es decir, que ofrezca al público una experiencia...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/mobile-first-una-exigencia-clave-para-las-empresas-actuales
Answers to 4 Questions Every Marketer Has About Microservices
Microservices. You might have frequently heard this word concerning your company’s agile development, but how does it impact you as a marketer? Microservices are a form of software design focused...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/current-experiences/answers-to-4-questions-every-marketer-has-about-microservices
How to Build Customer Loyalty in the Digital Age
The age of digital transformation has helped companies better understand and connect with their target audiences, with everything from dynamic content to page behavior insights helping to create a...
https://webserver-liferaywww-prd.lfr.cloud/it/web/guest/blog/customer-experience/how-to-build-customer-loyalty-in-the-digital-age

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