Discover the benefits of cloud software solutions in today’s demanding market, including flexibility, customization, and more
With economic conditions constantly fluctuating, organizations in every industry must find a way to be agile. For many, the answer rests in technical infrastructure. Solutions that can shift quickly without complication are the future of business flexibility, and IT tools are racing to keep up with demand.
In the end, most solutions come back to one place: cloud software. That’s not because the cloud has become a “default” choice but because it’s the foundation for exceptional software that fits a huge variety of business needs, from customer portals to content management systems.
Here are the top benefits of cloud software solutions and how your company can realize them.
Defining Cloud Software Solutions
Cloud software solutions are specific applications or services provided via the internet. The idea is that, because these tools aren’t anchored in physical hardware or a single location, they can be much more flexible — and that concept of flexibility carries through in various ways. For example, cloud software solutions like digital experience platforms can be used for multiple purposes, including employee, customer, and supplier portals. Some cloud software is even designed with a “building block” approach, where modules can be added or removed as necessary.
Although cloud software solutions come in many shapes and sizes, their goal is often the same: enabling you to do more with less — less time, less money, fewer resources, and fewer complications.
The Benefits of Cloud Software Solutions
Cloud software solutions have become nearly ubiquitous in every industry. From highly technical architecture to low-code cloud deployment, these tools offer value that can have far-reaching effects for your company. Here are some of the top benefits:
1. Flexibility
Cloud software solutions, particularly those offered through SaaS models, are known for flexibility. Quick and easy to deploy and highly scalable, these tools can be adjusted “on the fly” to meet the needs of a fast-moving customer base or uncertain economy. Better yet, limited downtime means fewer disruptions to the user experience both internally and externally.
2. Stability
There are two types of stability to consider with any cloud deployment: performance and strategic.
Performance stability refers to a tool’s ability to deliver uninterrupted service. For example, Liferay cloud offerings remain stable even when traffic spikes 15x.
Strategic stability focuses on the value a cloud solution provides over time. If your company can consistently rely on its architecture, even through directional shifts and fluctuating expectations, you’ve found a tool that provides strategic stability.
3. Customization
In many ways, cloud software solutions are like clay, ready to be molded based on a company’s needs — not just once but repeatedly as demands change. Solutions based on a composable architecture help ensure that companies can address their own needs and create digital experiences that look and function the way they envision – without completely redesigning their infrastructure. In addition, easy-to-use interfaces and flexible web tools ensure that the customer experience can be customized for increasingly specific audience subsets.
4. Integration
Thanks to APIs (Application Programming Interfaces), many cloud applications can integrate seamlessly with other software and solutions. That means there’s no need to overhaul your infrastructure or dramatically shift workflows; you can keep legacy solutions and their data – and layer cloud solutions “on top” to fill the gaps.
5. Cost-Efficiency
With lower infrastructure costs, easier customization and integration, vendor-provided updates and maintenance, and more, cloud solutions are an excellent way to do more with less. The return on investment (ROI) can also be significant, meaning that cloud tools often pay for themselves (and then some).
6. Accessibility
A cloud-based solution is virtually always on and always accessible. Employees, vendors, and customers can see vital information and complete tasks whenever, wherever, and however they choose, allowing your company to provide uninterrupted service in more ways than one.
Region Spotlight
You can see the benefits of cloud software solutions across the globe, but different regions have unique considerations, requirements, and legal and financial ecosystems. Here’s a look at six regions and how trends in these markets compare to global cloud deployment efforts:
North America
Top Trends
North America had the biggest share of the global cloud computing market in 2022 at over 35%, including plenty of investments in cloud software solutions. Businesses in this region are expected to prioritize strategic digitization in the coming months and years, with a noted increase in hybrid on- and off-premise cloud software use among other cloud strategies. The U.S. is likely to be the top North American market — particularly due to the presence of many top tech companies.
The Future of Cloud Software Solutions
As the market for cloud software solutions caters to an increased focus on digitization, new tech solutions are expected to become prominent — particularly artificial intelligence (AI). Some predictions say AI could contribute 14.5% to the gross domestic product (GDP) in North America — $3.7 trillion — by 2030. Other elements of growing interest include security, composability, and big data management.
Middle East
Top Trends
Although previously considered a slower-moving region, the Middle East is catching up in terms of cloud adoption, with 32% of surveyed companies leveraging the cloud in at least one area. 68% plan to migrate a majority of their operations in the coming years, while 76% intend to increase budgets within one year.
The Future of Cloud Software Solutions
As the market for cloud software solutions caters to faster adoption, companies are expected to deploy the cloud for multiple purposes and unite technology and C-suite roles for better results. Formalized tech strategies, particularly for artificial intelligence (AI), are also likely to shape the future of cloud utilization.
LATAM
Top Trends
The LATAM cloud professional services market was valued at over $2 billion in 2023 and could grow to more than $9 billion by the end of 2030. SaaS cloud deployment is a significant contributor to this market size, particularly due to the region’s growing demand for implementation and managed services. A need for continuous service delivery drives continued development in these areas.
The Future of Cloud Software Solutions
As the market for cloud software solutions caters to an increased focus on uninterrupted solutions, new tech solutions are expected to become prominent — especially artificial intelligence (AI). Some predictions say AI could contribute 5.4% to the gross domestic product (GDP) in Latin America — $0.5 trillion — by 2030. Other elements of growing interest include performance optimization, cloud governance, and cost control.
Europe
Top Trends
Public cloud services spending in Europe is expected to reach $258 billion by 2026, with SaaS deployments driving most of the spending as a cost-effective substitute to traditional solutions. This may be due in part to the European Commission’s “Digital Europe Programme” — an effort to improve the region’s digital transition and cybersecurity throughout 2023 and 2024. The goal is to make this Europe’s Digital Decade, a goal that will no doubt require significant private and public cloud investments across numerous industries.
The Future of Cloud Software Solutions
As the market for cloud software solutions caters to an increased focus on digitization, new tech solutions are expected to become prominent — especially artificial intelligence (AI). Some predictions say AI could contribute 21.4% to the gross domestic product (GDP) across Northern and Southern Europe — $2.5 trillion — by 2030. Other elements of growing interest include big data management, compliance, and climate and environment protection.
Africa
Top Trends
Africa's cloud market is experiencing explosive growth, outpacing established regions like Europe and North America. Still, Africa's cloud market remains relatively young, with a low current market share compared to more developed regions. But according to Xalam Analytics, demand for cloud computing services in Africa is surging at a staggering rate of 25-30% annually, a growth that significantly surpasses the global average and positions Africa as a leader in cloud adoption.
The Future of Cloud Software Solutions
As digital transformation accelerates, African businesses are expected to adopt cloud-first strategies, prioritizing cloud solutions for core operations and strategic initiatives. One of the most attractive benefits of cloud computing is the opportunity to offer enterprises in Africa with access to cutting-edge technologies. A special focus will be on the development of a skilled workforce: Upskilling and training initiatives will be essential to bridge the gap in expertise needed to manage and leverage cloud solutions effectively.
APAC
Top Trends
APAC is expected to be one of the fastest-growing regions between 2024 and 2030. This can be attributed in part to a rise in the number of providers, both local and global, building firms and data centers in the area — sometimes with a focus on meeting government data sovereignty requirements.
The Future of Cloud Software Solutions
As the market for cloud software solutions caters to an increased focus on region-wide growth, new tech solutions are expected to become prominent — especially artificial intelligence (AI). Some predictions say AI could contribute 36.5% to the gross domestic product (GDP) across China and developed Asia — $7.9 trillion — by 2030. Other elements of increasing interest include hybrid multi-cloud deployments, big data, and stronger ties between business and technology strategies.
Put Cloud Software to Work
Cloud software solutions bring incredible value to companies of all shapes and sizes. With flexibility, scalability, cost-efficiency, and more, these tools are the foundation of a more agile future — something every business, industry, and region needs to prepare for.
Want to learn more about cloud software solutions? Explore Liferay’s cloud offerings to find the tools, services, and support you need.
