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Canales Digitales enfocados en el cliente
Cuando el mercado de las grandes plataformas digitales se ha convertido en una necesidad real y urgente para las empresas, es primordial seguir manteniendo al usuario digital en el centro: sus...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/canales-digitales-enfocados-en-el-cliente
16 Awesome Web Portal Examples
A portal is a web-based platform that collects information from different sources into a single user interface and presents users with the most relevant information for their context. Portals are...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/16-awesome-web-portal-examples
La nueva normalidad requiere experiencias digitales efectivas
La crisis sanitaria que estamos atravesando está teniendo unos efectos económicos y sociales sin precedentes. Vivimos una situación incierta que ha provocado un repentino cambio de lo físico a lo...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/la-nueva-normalidad-requiere-experiencias-digitales-efectivas
Rise of the Modern Intranet: Becoming a Workplace Hero
Does the term “intranet” conjure up nightmares of cluttered file sharing or a never-ending page of links that make it impossible to find what you need? According to Forrester, this poor user...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/rise-of-the-modern-intranet-becoming-a-workplace-hero
Experiencia de Usuario, parte de la estrategia SEO para mejorar el posicionamiento en buscadores
La tendencia hacia la digitalización casi total de los negocios ha otorgado a las páginas web y aplicaciones móviles un nuevo significado e importancia. En una época en donde nos nos cansamos de...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/experiencia-de-usuario-parte-de-la-estrategia-seo-para-mejorar-el-posicionamiento-en-buscadores
Five Building Blocks for Better Web Portal Design
Web Portal Design Is Evolving Web portal design has come a long way since the days of static gateways (think AOL or Yahoo). The front-end experience of portals can be beautifully customized and...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/five-building-blocks-for-better-web-portal-design
Types of Portals: Three Major Areas to Consider
With all the focus today on mobile-first and digital transformation, portals can seem blasé. But many types of portals play an incredibly important role in managing the culture shifts that come...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/types-of-portals-three-major-areas-to-consider
UX + SEO = The Future of Your Rankings
For websites to rank well in today’s search engines, they must be relevant to the topics they cover and popular with visitors. But how does a website, especially in the enterprise, become relevant...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/ux-seo-the-future-of-your-rankings
Por que a Integração com Back-End é tão Importante para o Marketing?
As estratégias de marketing em todas as verticais de negócio geralmente focam em prioridades de front-end, como a implementar campanhas, a elaborar o brand awareness através de relações públicas,...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/por-que-a-integracao-com-back-end-e-tao-importante-para-o-marketing-
Four Ways to Measure Website Success
With web analytics, it is always important to understand how your audience interacts with your content. To get the best results, it is important to ask the right questions. Otherwise, how can you...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/four-ways-to-measure-website-success
Experiencia de Usuario y APIs: el futuro de la banca tradicional
Mucho se está discutiendo últimamente acerca de cómo serán los bancos del futuro. Lo único claro es que las sucursales físicas dejarán de tener la importancia actual. El canal online será el...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/experiencia-de-usuario-y-apis-el-futuro-de-la-banca-tradicional
Transforming Local Government Service Delivery Through Customer Experience
“There’s no such thing as digital strategy anymore. It’s all just strategy.” That’s how Michael MacAuley, our General Manager for UK and Ireland, began his recent address at Share Digital 2017....
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/transforming-local-government-service-delivery-through-customer-experience
Fixing Your Biggest Customer Pain Points
This is part two of a two-part blog series. For information on how to discover your company’s unique pain points, including how to create an effective and honest customer journey map, read Finding...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/fixing-your-biggest-customer-pain-points
Four Steps to Turn New Customers into Lifelong Patrons
Customer loyalty to brands is at an all-time low, with people more willing than ever to leave behind companies in favor of more effective customer service or due to dissatisfaction with their...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/four-steps-to-turn-new-customers-into-lifelong-patrons
Plataformas de Experiencia Digital, la evolución del portal tradicional
En la era digital, donde la capacidad para mejorar la experiencia del cliente se ha convertido en un elemento diferenciador, los portales y su capacidad para personalizar experiencias, ...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/plataformas-de-experiencia-digital-la-evolucion-del-portal-tradicional
Finding Your Biggest Customer Pain Points
Like the services and products they provide, a customer’s interactions with a business should be a pleasant and helpful experience. However, there are many complications and shortcomings within...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/finding-your-biggest-customer-pain-points
How to Successfully Scale Your Customer Experience
Creating and scaling great customer experiences are more crucial than ever to the success of businesses, but what does it mean to scale customer experience (CX)? And how can your company scale...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/how-to-successfully-scale-your-customer-experience
Cómo cubren plataformas de experiencia digital las necesidades de la transformación digital
La continua innovación tecnológica y el aumento mundial del uso de smartphones y tablets ha cambiado la manera en la que las empresas y clientes interactúan entre sí, por lo que el proceso de...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/como-cubren-plataformas-de-experiencia-digital-las-necesidades-de-la-transformacion-digital
5 claves para aumentar la competitividad de la banca tradicional
Los comportamientos de los clientes están cambiando. El uso de múltiples canales digitales para hacer una única operación se está convirtiendo rápidamente en la norma. Es importante que los bancos...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/5-claves-para-aumentar-la-competitividad-de-la-banca-tradicional
Three Hurdles to Digital Transformation
Liferay Symposium North America is more than just a chance to study Liferay features and support, it’s also a space to explore the current challenges facing digital businesses. But what does...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/three-hurdles-to-digital-transformation
3 Business Predictions from Forrester Digital Transformation 2017
Forrester recently held their 2017 Digital Transformation conference in Chicago and Liferay was there to hear from companies around the world who are embracing digital transformation, as well as to...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/3-business-predictions-from-forrester-digital-transformation-2017
Why Chatbots Are Critical to Banking Innovation
The sudden popularity of chatbots is understandable considering that we’ve been talking to machines regularly since Siri’s debut in 2011. But while nearly every smartphone user has tried a voice...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/why-chatbots-are-critical-to-banking-innovation
Beneficios del desarrollo open source: colaboración y transparencia
Que el desarrollo de software open source es clave para el éxito del ecosistema tecnológico es claro y conocido. Que el open source es una ventaja competitiva para las empresas, ya no es...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/beneficios-del-desarrollo-open-source-colaboracion-y-transparencia
Rodolfo Carpintier visita Liferay para hablar de empresas del siglo XXI
En Liferay tuvimos la oportunidad de organizar una charla-coloquio con Rodolfo Carpintier, sin lugar a dudas, uno de los grandes inversores en el ámbito de Internet en España. Para quien no lo...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/rodolfo-carpintier-visita-liferay-para-hablar-de-empresas-del-siglo-xxi
¿Cómo impactan las mejoras en la experiencia del cliente en tu negocio?
La experiencia de cliente es el término que agrega todos los aspectos que tienen que ver con la interacción entre el usuario final y la compañía, en cualquiera de las etapas del customer journey....
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/-como-impactan-las-mejoras-en-la-experiencia-del-cliente-en-tu-negocio-
Three Ways Banks Can Convince Me Their App is Secure
Mobile banking apps have become a crucial aspect of how financial institutions connect with and empower all aspects of their customer base. According to a recent study by Market Force, 77% of...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/three-ways-banks-can-convince-me-their-app-is-secure
Cómo descubrir los pain points en la relación de tu empresa con el cliente
Tal como los productos y servicios que ofrecen, la interacción de un usuario con una empresa debe proporcionarle una experiencia placentera y que cumpla con sus necesidades. Sin embargo, pueden...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/como-descubrir-los-pain-points-en-la-relacion-de-tu-empresa-con-el-cliente
Three Reasons to Use a Portal Platform
Portal Platforms Are Designed for the Long Game Most companies buy solutions based on what they need to complete their projects today, without considering what their tech stack will look like in a...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/three-reasons-to-use-a-portal-platform
Are UK insurers fast, or are they furious?
T ransforming an established business to exploit the new touchpoints made available by digital is no easy task. However it is a necessity that the full breadth of the insurance industry has woken...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/business-partner-experience/are-uk-insurers-fast-or-are-they-furious-
Cómo crear encuestas para extraer resultados que te permitan tomar decisiones
Las encuestas al consumidor son un método muy utilizado por las empresas para conocer más a su público objetivo, para analizar cómo está posicionada su marca con respecto a la competencia, para...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/como-crear-encuestas-para-extraer-resultados-que-te-permitan-tomar-decisiones
How Mobile Orchestrates Your Omnichannel Experience
Companies around the world are searching for a way to create omnichannel experiences for their target audiences, which connect all types of devices, online experiences and in-person interactions...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/how-mobile-orchestrates-your-omnichannel-experience
How to Create the Best Employee Portal
Creating the Best Employee Portal Starts With Empathy If your company is currently going through digital transformation, having an employee portal to help manage the culture shifts is incredibly...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/employee-experience/how-to-create-the-best-employee-portal
How to Achieve Operational Excellence
Attendees at this year’s Liferay Symposium North America (LSNA) can expect to learn how digital operations and customer service are part of the same conversation. On one hand, a business might...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/how-to-achieve-operational-excellence
Portal vs. Website: When to Use Each
Portal vs. Website: What’s the Difference? Websites are for driving traffic, whereas web portals are for limiting traffic to a specific group of users. Most web portals require a user to log in,...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/portal-vs-website-when-to-use-each
Three Digital Transformation Lessons Financial Services Can Learn From Other Industries
This is part two of a three-part series, based on insights found in the benchmark report Assessing the Digital Landscape for Financial Institutions: How to Lead the Charge With People and...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/three-digital-transformation-lessons-financial-services-can-learn-from-other-industries
Want Better Customer Experience? Create a Cross-Functional Team
In a recent study, 46% of financial institution executives stated that the number one obstacle to addressing the full customer lifecycle is allowing different business units to own different parts...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/want-better-customer-experience-create-a-cross-functional-team
Can Banks Become Advocates for Millennials? 5 Takeaways From Digital Banking Summit 2016
For three days in New Orleans, attendees to the Digital Banking Summit 2016 sat in on sessions and conversations that covered the most important trends and concerns of digital banking today, from...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/can-banks-become-advocates-for-millennials-5-takeaways-from-digital-banking-summit-2016
Why I Have No Idea if Other Coffee Shops are Good
And Other Benefits of Excellent Customer Experience I must admit, I'm a Starbucks loyalist. The reason is that on top of having flavors that tickle my palette, I know that I’ll be treated with...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/why-i-have-no-idea-if-other-coffee-shops-are-good
Three Key Benefits of Digital Experience Platforms
Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital transformation and company culture shifts. Digital experience...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/three-key-benefits-of-digital-experience-platforms
Connecting Campuses: The Story of University of Maine System
Recently, the University of Maine System went through a digital transformation for their 40,000+ students and faculty. The following post is a composition of thoughts and insights from Daniel...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/connecting-campuses-the-story-of-university-of-maine-system
16 Clever Ways to Achieve Web Personalization
Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/16-clever-ways-to-achieve-web-personalization
How Digital Experience Platforms Can Transform Your Business
Recently, Gartner reported that more than half of all organizations they surveyed owned two or more web content management (WCM) solutions. This is indicative of a major problem in digital business...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/how-digital-experience-platforms-can-transform-your-business
Are You Struggling With Cyber Security?
Digital technology has made life much easier for many individuals. From reacquainting with old friends to completing basic financial transactions, our devices and networks have allowed us to...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/are-you-struggling-with-cyber-security-
4 Key Takeaways as Financial Services Go Modular
Since the late 90s, banks and other financial institutions have witnessed a steep decline in customer loyalty. With high fixed costs due to branches and personnel, the traditional options are no...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/4-key-takeaways-as-financial-services-go-modular
Digital Transformation: The Rise of the Digital City
Paul Thompson, Executive Director, and Matt Fulford, Chief Technology Officer at PFIKS DIGITAL INNOVATION, presented a webinar on the impact of digital transformation, referencing the work they...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/digital-transformation-the-rise-of-the-digital-city
A Force for Good: How Digital Transformation is Changing Lives in The UK
It’s no secret that the UK public sector is undergoing a journey of digital transformation. In the process, citizens are experiencing faster and more meaningful interactions with their local...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/a-force-for-good-how-digital-transformation-is-changing-lives-in-the-uk
¿Hablan los bancos en idioma millennial?
Ya nadie duda de que los nacidos entre 1980 y hasta mediados de los 90 son una generación particular que ha revolucionado lo que la tecnología nos ofrece en el presente. Los millennials representan...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/-hablan-los-bancos-en-idioma-millennial-
The State of Digital Transformation in Financial Services
Digital transformation is often referred to as a sort of road. The beginning is uphill and it’s hard to get started. Later, you see obstacles ahead blocking the way. When a finish line appears in...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/the-state-of-digital-transformation-in-financial-services
How to Create Customer Surveys That Actually Tell You Something
Customer surveys are a tried and true method of peeking inside the minds of both existing and potential clients so that companies in turn can better serve customers. While these question and answer...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/how-to-create-customer-surveys-that-actually-tell-you-something
Answers to 4 Questions Every Marketer Has About Microservices
Microservices. You might have frequently heard this word concerning your company’s agile development, but how does it impact you as a marketer? Microservices are a form of software design focused...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/answers-to-4-questions-every-marketer-has-about-microservices
How to Build Customer Loyalty in the Digital Age
The age of digital transformation has helped companies better understand and connect with their target audiences, with everything from dynamic content to page behavior insights helping to create a...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/how-to-build-customer-loyalty-in-the-digital-age
Why Portals Are Becoming Digital Experience Platforms, According to the Gartner Magic Quadrant for Horizontal Portals
In a digital era in which the ability to provide superior customer experiences has become a competitive differentiator, portals and the things they’re really good at--personalizing experiences,...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/why-portals-are-becoming-digital-experience-platforms-according-to-the-gartner-magic-quadrant-for-horizontal-portals
Why Back-End Integration Should Be Every Marketer’s Goal
The marketing strategies of companies across all types of industries are often focused on front-end priorities, such as implementing campaigns, shaping brand awareness through public relations,...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/why-back-end-integration-should-be-every-marketer-s-goal
Liferay Roadshow 2017, soluciones simples para retos complejos
Como cada primavera, desde Liferay apoyamos a nuestros partner para hacer un roadshow por diferentes ciudades de la geografía española. Estos roadshows son encuentros de una mañana de duración...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/liferay-roadshow-2017-soluciones-simples-para-retos-complejos
Liferay Demos IoT Integration at Road to Reinvention
A few months ago, the Liferay team held a Hackday, where we gave a bunch of programmers access to voice technology (like the Amazon Echo Dot) and a license for Liferay Digital Experience Platform...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/liferay-demos-iot-integration-at-road-to-reinvention
Five Successful Examples of IoT and Big Data Working Together
Big Data and the Internet of Things Go Hand in Hand The Internet of Things (IoT) is often discussed in terms of the services that connected devices enable, but its true impact comes from the...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/five-successful-examples-of-iot-and-big-data-working-together
Mobile First, una exigencia clave para las empresas actuales
En la actualidad, cobra una importancia creciente para las empresas el hecho de disponer de una estrategia web que incorpore un diseño responsivo, es decir, que ofrezca al público una experiencia...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/mobile-first-una-exigencia-clave-para-las-empresas-actuales
La mejora de los servicios públicos, la clave para generar confianza
Los nuevos hábitos de los ciudadanos, con un perfil de usuario hiperconectado y móvil, obligan a las administraciones a proporcionar un plus en los servicios que ofrecen. Los ciudadanos actuales...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/la-mejora-de-los-servicios-publicos-la-clave-para-generar-confianza
Why Your Marketing Technology is Not Impacting the Bottom Line
What’s the Number One Priority for Marketers Today? Do you agree or disagree with the following statement? The number one priority for marketers today is to lead the company in finding new revenue...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/why-your-marketing-technology-is-not-impacting-the-bottom-line
El entorno de trabajo, clave para crear espacios altamente creativos y motivadores
Se ha escrito mucho acerca de la influencia que ejercen los espacios de trabajo en el bienestar, la productividad y el desarrollo personal de los empleados. Hoy en día, estos valores cobran más...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/el-entorno-de-trabajo-clave-para-crear-espacios-altamente-creativos-y-motivadores

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