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Turn Your B2B Portal into a Competitive Advantage
While B2B customer experiences differ from those of B2C, customers have begun to expect the same personalized and intuitive experiences they’ve grown accustomed to from B2B companies. Meeting these...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/turn-your-b2b-portal-into-a-competitive-advanta-1
5 Previsões para o Setor de Manufatura
  As empresas de manufatura estão cada vez mais sendo demandadas para integrar o “customer centricity” com os ciclos de vida do produto, cliente e serviço. À medida que as expectativas dos...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/5-previsoes-para-o-setor-de-manufatura
La Experiencia del Cliente como Criterio de Diferenciación
Los últimos años fueron marcados por transformaciones exponenciales en segmentos diferentes de la sociedad. Cambió la manera en cómo las personas adquieren conocimiento, cómo se trasladan en las...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/la-experiencia-del-cliente-como-criterio-de-diferenciacion
Problemi di comunicazione? Si risolvono con un'intranet efficiente
Da sempre ci impegniamo per potenziare le funzionalità della nostra piattaforma di digital experience, per sviluppare Intranet intuitive ed efficaci basate su software Open Source. A supportarci,...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/problemi-di-comunicazione-si-risolvono-con-un-intranet-efficiente
Cómo Personalizar Experiencias a Escala
Personalización no es un concepto nuevo, pero se ha convertido en una regla para la experiencia del cliente. Entre los millennials y la generación Z que han contestado una encuesta reciente, el 75%...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/como-personalizar-experiencias-a-escala
6 Funcionalidades Essenciais para um E-Commerce B2B
De acordo com uma pesquisa da Forrester, 57% dos executivos B2B afirmam que seu planejamento inicial de investimentos em tecnologia inclui uma plataforma de e-commerce. No entanto, decidir em qual...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/6-funcionalidades-essenciais-para-um-e-commerce-b2b
Un Guía para el CMS Headless
Los profesionales de marketing han utilizado content management systems (CMSs) para gestionar sus contenidos online, pero la necesidad del marketing omnicanal transformó el CMS y llevó a la...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/un-guia-para-el-cms-headless
¿Por qué el sector de seguros necesita ser omnicanal?
¿Crees que la omnicanalidad es solo una palabra de moda del sector tecnológico? Piénsalo una vez más. Las aseguradoras recurren cada vez más a las experiencias personalizadas y omnicanal,...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/-por-que-el-sector-de-seguros-necesita-ser-omnicanal-
Quais os Princípios do Customer Success?
Os modelos de negócios vivem a era da recorrência, um momento em que tudo que se produz tem potencial para ser comercializado como um serviço. Isso está evidente no âmbito do software - nas...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/quais-os-principios-do-customer-success-
Why Businesses Need an API-Driven Strategy
Delivering great digital experiences only grows more difficult year after year. Today, a single web or mobile transaction crosses an average of 35 different technology systems or components,...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/why-businesses-need-an-api-driven-strategy
5 Customer Experience Predictions for Manufacturers
Manufacturers are increasingly being called upon to integrate customer centricity into product, customer and service life cycles. As customer expectations continue to evolve, businesses will need...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/5-customer-experience-predictions-for-manufacturers
Como Personalizar Experiências em Escala
O conceito de personalização não é novidade, mas vem se tornando a regra para estratégias de experiência do cliente. Entre os millennials e a geração Z que responderam uma pesquisa recente, 75%...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/como-personalizar-experiencias-em-escala
Commerce Business 101: How to Write an RFP for B2B Companies
Digital experiences in B2B commerce have been rapidly outpaced by B2C standards. While B2C companies are racing to provide more personalized and intuitive interactions, many B2B companies are still...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/commerce-business-101-how-to-write-an-rfp-for-b2b-companies
Intranet, Extranet e Portali: il percorso verso la nuova generazione di servizi pubblici digitali al cittadino
Le tecnologie digitali stanno trasformando l'economia e la società con tempi e modalità completamente nuovi rispetto alle precedenti rivoluzioni IT. Oggi, gli utenti – i cittadini – vogliono fare...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/employee-experience/intranet-extranet-e-portali-il-percorso-verso-la-nuova-generazione-di-servizi-pubblici-digitali-al-cittadino
L'importanza della comunicazione aziendale, dalla customer experience alla employee advocacy
Le grandi innovazioni tecnologiche di questi anni stanno rivoluzionando il mondo e il modo di lavorare e di vivere e, di conseguenza, anche quello di comunicare. Gli strumenti di comunicazione...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/l-importanza-della-comunicazione-aziendale-dalla-customer-experience-alla-employee-advocacy
Las 3 capacidades necesarias la para la transformación digital
El tema de la transformación digital es quizá uno de los más tratados en artículos, eventos y debates acerca de tecnología en nuestros días. Entretanto, hacerla requiere tanto de desarrollar...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/las-3-capacidades-necesarias-la-para-la-transformacion-digital
Experiência do cliente será o principal critério de diferenciação das empresas no futuro
Os últimos anos foram marcados por transformações exponenciais em diferentes segmentos da sociedade. Mudou-se a forma como as pessoas adquirem conhecimento, como se deslocam, como se comunicam, se...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/experiencia-do-cliente-sera-o-principal-criterio-de-diferenciacao-das-empresas-no-futuro
How to Increase Partner Portal User Adoption
Even though partner portals are meant to create opportunities to streamline sales processes, empower partners and establish competitive advantages, 80% of partner portals still end up unpopular and...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/business-partner-experience/how-to-increase-partner-portal-user-adoption
4 Challenges in Moving to Digital Insurance
A recent PwC report indicated that 44% of insurance leaders surveyed did not believe existing insurers would survive in their current form. The industry is shifting at a rate that threatens the...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/4-challenges-in-moving-to-digital-insurance
Four Questions to Check the Health of Your Intranet
When’s the last time you really measured whether your employees find value in the company intranet? Often, intranets are rolled out across enterprises and only updated as necessary — for instance,...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/four-questions-to-check-the-health-of-your-intranet
How to Choose the Right Intranet Software
There are dozens of intranet software options available for companies, and choosing the right one can be a challenge, especially for those who are launching an intranet for the first time. Any...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/employee-experience/how-to-choose-the-right-intranet-software
Os Pilares de Segurança que os Provedores de Nuvem Precisam Dar Suporte
Uma pesquisa da empresa de analistas Wikibon demonstra que a segurança permaneceu notavelmente estável como o principal impedimento para a adoção de nuvens públicas. Isso é algo eu lido...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/os-pilares-de-seguranca-que-os-provedores-de-nuvem-precisam-dar-suporte
How to Personalize Experiences at Scale with Liferay DXP
Personalization is nothing new but rather becoming the norm for customer experience. Of the millennials and GenZers polled in a recent survey, 75% expect connected processes, seamless handoffs...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/how-to-personalize-experiences-at-scale-with-liferay-dxp
Liferay DXP Cloud
Moverse a la nube es importante para muchas compañías, así como es la seguridad, el proceso de instalación y otras cuestiones claves que acompañan la decisión. Los beneficios de operar en la nube a...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/liferay-dxp-cloud
O Fundamental Papel do CIO
Tradicionalmente, o papel da área de TI inclui fazer a gestão da infraestrutura, da execução de projetos internos e do service desk. Com o movimento de transformação digital dos negócios, mudam...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/o-fundamental-papel-do-cio
¡10 años del Symposium! ¡10 años innovando!
Fieles a nuestro compromiso, hace unos días anunciamos la agenda del décimo Symposium de Liferay en España. Bajo el lema “Transformando el presente y preparando el futuro de las experiencias...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/-10-anos-del-symposium-10-anos-innovando-
How E-Commerce in Manufacturing is a Game Changer
E-commerce in manufacturing reflects a paradigm shift from pure transactions to experience-driven commerce. Purchasing parts or products online is nothing new, but many of the legacy systems used...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/how-e-commerce-in-manufacturing-is-a-game-chang-1
3 New Features to Manage Bulk Digital Assets with Liferay DXP 7.2
Digital assets have become a significant part of our everyday experience; we consume and interact with photos, audio files, content and ads. However, the seemingly exponential growth of these...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/3-new-features-to-manage-bulk-digital-assets-with-liferay-dxp-7-2
För-och nackdelar med B2B e-handel
Fastän e-handelns betydelse inom B2B företagsvärlden är ganska hög, överväger fortfarande flera tillverkare och återförsäljare för-och nackdelarna med att flytta över sin B2B försäljningsmodell...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/for-och-nackdelar-med-b2b-e-handel
Digitaalinen sisältö ja verkkokauppa-alusta muodostavat yhdessä parempia asiakaskokemuksia
Nykypäivän asiakas tahtoo enenevissä määrin päästä käsiksi tuotteisiin ja palveluihin itsenäisesti, oman tahtonsa ja mielenkiintonsa mukaan. Vuorovaikutusta myyjän kanssa vältetään ja sitä halutaan...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/digitaalinen-sisalto-ja-verkkokauppa-alusta-muodostavat-yhdessa-parempia-asiakaskokemuksia
Kuinka valitset B2B-yrityksen tarpeisiin sopivan verkkokauppa-alustan
Forresterin tutkimuksen mukaan 57 % B2B-päättäjistä kokevat verkkokauppa-alustan (e-commerce platform) tärkeimpänä teknologiainvestointina. Vaikka monet päättäjät ovat jo ymmärtäneet...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/kuinka-valitset-b2b-yrityksen-tarpeisiin-sopivan-verkkokauppa-alustan
How E-Commerce in Manufacturing is a Game Changer
E-commerce in manufacturing reflects a paradigm shift from pure transactions to experience-driven commerce. Purchasing parts or products online is nothing new, but many of the legacy systems used...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/how-e-commerce-in-manufacturing-is-a-game-chang-2
B2B-verkkokaupan edut ja haasteet
Vaikka verkkokaupan merkitys B2B-liiketoiminnassa on jo melko hyvin tiedossa, monet toimittajat ja jakelijat pohtivat vielä, mitä etuja ja mahdollisia haasteita liiketoiminnan siirtäminen...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/b2b-verkkokaupan-edut-ja-haasteet
¿Por qué el sector de seguros debe digitalizarse?
El Cliente de Seguros Moderno Cómo compras tu seguro? Llamas a un agente? Buscas online y comparas cotizaciones? Una encuesta de EY mostró que 42% de los consumidores ya se sienten cómodos en hacer...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/business-partner-experience/-por-que-el-sector-de-seguros-debe-digitalizarse-
Ciberseguridad es un objetivo en movimiento en toda Latinoamérica
Corregir todos los problemas de ciberseguridad y garantizar que los sistemas estén 100% seguros no es un objetivo posible de alcanzar completamente. Con la evolución de la tecnología, cambian los...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/ciberseguridad-es-un-objetivo-en-movimiento-en-toda-latinoamerica
10 Point Checklist for Forms Applications and Workflow
Organisations that are able to successfully implement a forms and workflow solution can realise significant cost and time savings by eliminating repetitive, manual work. While there are a number of...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/10-point-checklist-for-forms-applications-and-workflow
Los pilares de la seguridad que deben ser soportados por los proveedores de servicios cloud
Un informe de Wikibon, una empresa de analistas, dice que la seguridad se ha mantenido estable como el principal impedimento para la adopción del servicio cloud público. Esto es un desafío al que...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/los-pilares-de-la-seguridad-que-deben-ser-soportados-por-los-proveedores-de-servicios-cloud
Guia completo do Headless CMS
No passado, os Sistemas de Gerenciamento de Conteúdo eram um sistema efetivo usado por times de marketing para gerir conteúdos. Mas, à medida que a tecnologia se transformou e a necessidade do...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/headless-cms-guia-completo
Presentamos Liferay Commerce 2.0
Liferay Commerce 2.0 está lleno de nuevas funcionalidades para ayudar a los vendedores B2B a aumentar sus ingresos a través de experiencias de cliente más atractivas. Hay muchas cosas de las que...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/presentamos-liferay-commerce-2-0
How to Retain Your Legacy Systems and Modernise Customer Experience with an Integration Platform
Organisations today have an incredible opportunity to grow their business and cut costs if they can provide a seamless digital experience for their customers. For many organisations, though, the...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/how-to-retain-your-legacy-systems-and-modernise-customer-experience-with-an-integration-platform
Cómo Medir la Experiencia del Cliente
Actualmente, una experiencia de cliente efectiva y bien construida es una parte crucial en las estrategias de negocio. Independiente del segmento de tu empresa, alinear las experiencias del cliente...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/como-medir-la-experiencia-del-cliente
¿Por qué debes mover tu negocio al cloud?
Adoptar una estrategia cloud en el próximo año debe ser una prioridad para las empresas que desean mantenerse competitivas. Según Gartner, en 2020 la nube será cada vez más la primera opción para...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/-por-que-debes-mover-tu-negocio-al-cloud-
Experiência Digital: O que o LDXC 2019 vai trazer?
O dia 10 de outubro de 2019 marca o lançamento da mais nova conferência da Liferay na América Latina. São Paulo receberá o Liferay Digital Experience Conference, um evento focado nas principais...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/experiencia-digital-o-que-o-ldxc-2019-vai-trazer-
Apresentando Liferay Commerce 2.0
O Liferay Commerce 2.0 já está disponível e conta com novas funcionalidades que ajudam vendedores B2B a aumentar sua receita através de melhores experiências do cliente. Há muito o que comentar...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/apresentando-liferay-commerce-2-0
Las metodologías ágiles: Desafíos, aplicación y valor
Más que una tendencia, las metodologías ágiles son necesarias en ambientes donde entregar resultados a los clientes debe ser una tarea contínua para las compañías. Incorporar agilidad a los...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/las-metodologias-agiles-desafios-aplicacion-y-valor
Crea un Site Exitoso con Liferay DXP 7.1
Con el aumento en el número de canales para las interacciones con los clientes, tener un sitio sólido todavía es un aspecto fundamental para la estrategia de marketing y la presencia online de las...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/crea-un-site-exitoso-con-liferay-dxp-7-1
La Transformación Digital en Chile
Mejorar la experiencia del cliente, traer nuevas perspectivas, innovar en los modelos de negocios son algunos de los impactos de la transformación digital en las organizaciones. En Chile, las...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/la-transformacion-digital-en-chile
Conheça como ChatBots podem ajudar a evitar a evasão de clientes
Ao oferecer uma experiência digital omnichannel, as empresas têm uma nova dimensão de atendimento ao cliente, necessitando serem mais ágeis e precisas na comunicação para gerar valor para seus...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/conheca-como-chatbots-podem-ajudar-a-evitar-a-evasao-de-clientes
Personalized Product Recommendations in Liferay Commerce
For anyone launching an e-commerce site today, personalized product recommendations are an obvious feature to include. However, these automated experiences are not as simple as e-commerce leaders...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/personalized-product-recommendations-in-liferay-commerce
Introducing Liferay Commerce 2.0: Transform the Way You Sell for B2B
Liferay Commerce 2.0 is packed with new features to help B2B sellers increase their revenue through more engaging customer experiences. Watch our on-demand webinar for a full tour of the new...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/introducing-liferay-commerce-2-0-transform-the-way-you-sell-for-b2b
Como Integrar Marketing e Tecnologia?
DSP, CMS, SEO, RTB, CPM, SSP, CLTV, CTA. As siglas se multiplicam juntamente com o conjunto de possibilidades a serem exploradas pelo marketing digital. "Se antes os profissionais eram guiados pela...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/como-integrar-marketing-e-tecnologia-
Introducing Liferay DXP 7.2: Content, Personalization and Headless
The digital landscape is changing, and businesses with platforms that enable them to work smarter will adapt best. Today we’re excited to introduce Liferay DXP 7.2, digital experience software...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/introducing-liferay-dxp-7-2-content-personalization-and-headless
The Security Pillars Cloud Providers Must Support
Research from analyst firm Wikibon demonstrates that security has remained remarkably stable as the leading impediment to public cloud adoption. This is something I deal with constantly in my...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/the-security-pillars-cloud-providers-must-support
Connecting Your Business Ecosystem with Liferay DXP
In the digital age, the success of a business no longer comes from the efforts of a single business, rather it rests upon the interconnectivity and cooperation within a business ecosystem, a...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/current-experiences/connecting-your-business-ecosystem-with-liferay-dxp
Como a Transformação Digital Acelera a Indústria de Seguros
A indústria global de seguros encontra-se no meio da transformação digital. No cenário atual, as seguradoras tentam aplicar novas tecnologias e formas modernas de fazer negócio em um segmento que é...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/como-a-transformacao-digital-acelera-a-industria-de-seguros
How Agencies Can Enable Citizen Self-Service
The most basic duty of any government agency is to provide services to their citizens. However, citizens are increasingly interested in accessing these services online, instead of having to visit a...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/how-agencies-can-enable-citizen-self-service
Novità di Liferay DXP 7.2: contenuti, personalizzazione e headless
Il panorama digitale sta cambiando e le aziende che hanno piattaforme che consentono loro di lavorare in modo più intelligente si adatteranno meglio alle sfide digitali del futuro. Oggi siamo lieti...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/novita-di-liferay-dxp-7-2-contenuti-personalizzazione-e-headless
A Guide to Headless CMS
In the past, traditional content management systems (CMS) have been an effective system for marketers to manage their content. But as technology transforms and the need for omnichannel marketing...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/a-guide-to-headless-cms
Apresentando Liferay DXP 7.2
O panorama digital está mudando, e as empresas que utilizam plataformas para tornar o seu trabalho mais inteligente são as que irão adaptar-se melhor a esse cenário. Hoje nós estamos felizes em...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/liferay-experience/apresentando-liferay-dxp-7-2
A Guide to Headless CMS
Marketers have been using content management systems (CMS) to manage their online content but the need for omnichannel marketing has turned CMS on its head, literally and has led to the creation of...
https://webserver-liferaywww-prd.lfr.cloud/fr/web/guest/blog/customer-experience/a-guide-to-headless-c-1

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