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Adaptable by Design: Why Composable Architecture Is the Future of IT
Few things are as important for business architecture as flexibility, efficiency, and functionality. Without these elements, business needs can go unmet, and the overall digital experience (both...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/adaptable-by-design-why-composable-architecture-is-the-future-of-it
La transformación digital en empresas de gestión patrimonial
La transformación digital ya ha llegado al sector de gestión patrimonial y los cambios en el comportamiento del cliente ya se notan. Además, la competencia en este segmento está creciendo, junto...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/la-transformacion-digital-en-empresas-de-gestion-patrimonial
Estadísticas digitales de 2022 que las aseguradoras necesitan saber
En los últimos dos años hemos experimentado un período de riesgo nunca visto y un aumento de la preocupación por la salud. Esto ha hecho que más personas hayan optado por adquirir un seguro, pero...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/estadisticas-digitales-que-las-aseguradoras-necesitan-saber
21 Dados Sobre Experiência do Cliente B2B em 2022
A experiência do cliente (CX) B2B mudou fundamentalmente em virtude das expectativas impostas em escala e com frequência pelas experiências B2C. Fluentes no mundo das compras online, os clientes...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/dados-sobre-experiencia-do-cliente-b2b
4 Things All Awesome B2B Commerce Businesses Have in Common
B2B e-commerce businesses are expected to be the biggest area of e-commerce growth in the next four years, with 73% of today’s B2B buyers being millennials who typically prefer online purchasing,...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/4-things-all-awesome-b2b-commerce-businesses-have-in-common
How Data Can Help Create Amazing Digital Experiences
Amazing digital experiences are essential when attracting and retaining customers. Without it, you’ll fail to keep up with today’s reality and slow your customer growth. To keep up with the...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/amazing-digital-experiences-with-data
5 Critical Statistics to Improve Manufacturing Customer Experience in 2022
Manufacturing can no longer be just about creating physical products--customer demand, technology, and now a global pandemic have upended the industry. For manufacturers to keep ahead of these...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/5-critical-statistics-to-improve-manufacturing-customer-experience-in-2022
El Camino de la Digitalización del Gobierno
La digitalización del gobierno es una demanda creciente de los ciudadanos, quienes cada día están más acostumbrados a las facilidades e inmediatez de los servicios digitales. Entrevistamos a Alex...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/el-camino-de-la-digitalizacion-del-gobierno
Cultura DevOps: Armadilhas e Dicas
O que é DevOps? O conceito de DevOps – Development + Operation não é algo novo no mundo do desenvolvimento de software. Esta junção das duas palavras serve para indicar uma (re)união das práticas...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/cultura-devops-armadilhas-e-dicas
16 Clever Ways to Achieve Web Personalization
Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/16-clever-ways-to-achieve-web-personalization
Industrial Digital Transformation: Why Use a Digital Experience Platform?
Every industry has a unique relationship with digital transformation, but manufacturing brings truly unrivaled requirements to the table. After all, manufacturers are responsible for creating and...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/industrial-digital-transformation-why-use-digital-experience-platform
4 Ways Technology Can Improve Engagement in Hybrid Workplaces
For well over a century, the modern office workplace paradigm has remained unchallenged. While online technologies contributed to a recent rise in the number of freelancers who follow a “work from...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/4-ways-technology-can-improve-engagement-in-hybrid-workplaces
Convierte la experiencia de usuario en tu ventaja competitiva
La crisis del Covid-19 está cambiando los hábitos de consumo. El miedo al coronavirus está derribando antiguas barreras mentales como el consumo online o el teletrabajo, y en función de la duración...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/convierte-la-experiencia-de-usuario-en-tu-ventaja-competitiva
How to Increase Employee Engagement with a DXP
Even though employees may be present at the office, they might not be putting energy or passion into their work. These disengaged employees are more common than one may think; more than half of...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/how-to-increase-employee-engagement-with-a-dxp
So verbessern Finanzdienstleister das Kunden-Onboarding 
Auch nach Corona geht die digitale Transformation in der Finanzbranche mit High-Speed weiter: Die große Mehrheit der Finanzdienstleister werden nach aktuellen Studien auch weiter in...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/so-verbessern-finanzdienstleister-das-kunden-onboarding-
Cómo atraer y fidelizar al nuevo perfil de consumidor de energía
El consumidor actual está siempre conectado, más informado que nunca, y dispuesto a revisar su contrato de suministro eléctrico con mayor interés y frecuencia para adecuarlo a sus necesidades,...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/como-atraer-paso-a-paso-y-fidelizar-al-nuevo-perfil-de-consumidor-de-energia-
Digitalización y soluciones B2B en un entorno industrial
Las plataformas centralizadas y basadas en la omnicanalidad y la alta personalización son algunas de las claves para triunfar en un comercio electrónico modernizado. Si pensamos en el sector...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/digitalizacion-y-soluciones-b2b-en-un-entorno-industrial
Embarcando para o futuro: por que o low-code é essencial para seu projeto de portal do cliente em 2024
Em um mundo digital-first, seus clientes se acostumaram a ter experiências fluidas e acesso imediato a informações. Eles exigem rápidas respostas e resoluções para suas dúvidas e problemas, de...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/porque-o-low-code-e-essencial-para-seu-projeto-de-portal-do-cliente
Perché i marketer dovrebbero preoccuparsi delle API headless
Solo pochi anni fa, sviluppare e gestire contenuti per un sito web era molto più semplice. La stragrande maggioranza degli utenti online utilizzava computer desktop: come marketer, potevi...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/perche-i-marketer-dovrebbero-preoccuparsi-delle-api-headless
E-commerce B2B: Um guia completo
Reconhecer a importância do e-commerce para o varejo, e para as empresas B2C de maneira geral, já virou um consenso. No entanto, não é só o varejo digital que cresce no Brasil e no mundo. De acordo...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/e-commerce-b2b-guia-completo
Banca personalizada para ventas cruzadas y adicionales
¿Qué es la banca personalizada y cómo crea nuevas oportunidades de venta cruzada y adicional? Estas son algunas cuestiones clave que deberías saber. En 2001, un estudio de Bain & Company determinó...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/banca-personalizada-para-ventas-cruzadas-y-adicionales
Repenser les CMS : comment l'IA générative et les LLM ouvrent la voie
Les Intelligences Artificielles génératives et les Grands Modèles de Langage (LLM) jouent un rôle révolutionnaire dans la transformation des Systèmes de Gestion de Contenu (CMS). Cette...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/repenser-les-cms-comment-l-ia-generative-et-les-llm-ouvrent-la-voie
Was müssen moderne Self-Service-Portale können?
Was verbirgt sich eigentlich hinter dem Begriff digitaler Self-Service? Ganz einfach: (digitaler) Self-Service beinhaltet alle digitalen Funktionen, die ein Unternehmen online für Nutzer über ihre...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/was-mussen-moderne-self-service-portale-konnen-
4 Ways to Optimise B2B Customer Experience with Self-Service Portals
There are significant differences between the purchase journeys of B2C and B2B customers. Self-service is an option that has been around in B2C retail circles for quite some time but up until...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/optimise-b2b-customer-experience
Diagnosing and Correcting Your Common SEO Problems
Developing a well-structured and great-looking website can help a company provide its target audience with a great online experience. However, without a strong search engine optimization (SEO)...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/diagnosing-and-correcting-your-common-seo-problems
6 Must-Have B2B E-Commerce Features
According to Forrester Research, 57% of B2B executives said that their top planned technology investment was for an e-commerce platform; however, deciding which solution to invest in can be...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/6-must-have-b2b-e-commerce-features
Connecting Your Business Ecosystem with Liferay DXP
In the digital age, the success of a business no longer comes from the efforts of a single business, rather it rests upon the interconnectivity and cooperation within a business ecosystem, a...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/connecting-your-business-ecosystem-with-liferay-dxp
How Agencies Can Enable Citizen Self-Service
The most basic duty of any government agency is to provide services to their citizens. However, citizens are increasingly interested in accessing these services online, instead of having to visit a...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/how-agencies-can-enable-citizen-self-service
Summer Convention 2022: relembre os melhores momentos
Já faz 84 anos… desde que realizamos nosso último evento interno presencial, certo? Errado! Bom, é verdade que desde o início da pandemia, em 2020, nossos eventos presenciais foram cancelados ou...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/summer-convention-2022-relembre-os-melhores-momentos
Blog series: Portales efectivos. 3 ejemplos de portales efectivos de clientes en el sector de la utilities.
Como hemos contado en el primer blog de la serie, las empresas del sector financiero y de seguros utilizanlos portales de Liferay para solucionar los más variados desafíos y para ofrecer una mejor...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/3-ejemplos-de-portales-efectivos-de-clientes-en-el-sector-de-la-utilities-
Manufacturing Q+A: 5 Gründe, warum Ihr Unternehmen ein Kundenportal benötigt
Auf dem wettbewerbsintensiven Markt von heute müssen Hersteller eine Reihe von Herausforderungen bewältigen, bevor sie ihren Kunden und Mitarbeitenden erfolgreich effiziente und nahtlose digitale...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/manufacturing-q-a-5-grunde-warum-ihr-unternehmen-ein-kundenportal-benotigt
6 Gründe ein Headless CMS zu nutzen
Wer smart ist, verzichtet heutzutage auf den Kopf: „Headless CMS”-Systeme sind der Schlüssel, um digitale Customer Experiences über alle Kanäle hinweg zu ermöglichen. Warum das so ist, erklären wir...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/6-gruende-fuer-headless-cms
Qual o valor do autoatendimento digital para clientes do setor bancário?
O atendimento ao cliente talvez seja a parte mais importante da reputação de uma empresa. Se a experiência do cliente (CX) for centrada no usuário, simplificada e constantemente atualizada para...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/qual-o-valor-do-autoatendimento-digital-para-clientes-do-setor-bancario-
Las 10 principales tendencias en portales de clientes de 2023
Siempre se ha dicho que hacer felices a tus clientes hará crecer tu negocio pero, los últimos acontecimientos como la pandemia o la incertidumbre económica, han hecho esta tarea más difícil de...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/las-10-principales-tendencias-en-portales-de-clientes-de-2023
Scale Personalisation Across the Student Experience | Liferay
If you, like many universities, want to deliver a differentiated experience, start by exploring the value of personalisation. More and more, universities across the globe are looking at the role...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/scale-personalisation-student-experience
5 Estrategias de eCommerce Utilizadas por Líderes B2B
Muchos son los desafíos que están dificultando que las empresas que dependen de modelos de venta B2B impulsen el crecimiento. A continuación se enumeran 5 estrategias de ecommerce que líderes del...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/5-estrategias-de-ecommerce-utilizadas-por-lideres-b2b
5 coisas que diretores estratégicos de tecnologia não fazem
"Não existe pior momento para ser um CIO mediano", disse um executivo durante uma conferência recente. Se essa afirmação sozinha não resume a pressão colocada sobre um líder de tecnologia, então as...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/5-coisas-que-diretores-estrategicos-de-tecnologia-nao-fazem
3 ejemplos de portales de autoservicio que mejoran la experiencia de cliente
A finales de 2020, Gartner predice que el 85% de todas las interacciones de atención al cliente van a empezar por el autoservicio. De hecho, muchas empresas esperan implementar portales de...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/3-ejemplos-de-portales-de-autoservicio-que-mejoran-la-experiencia-de-cliente
4 Key Takeaways as Financial Services Go Modular
Since the late 90s, banks and other financial institutions have witnessed a steep decline in customer loyalty. With high fixed costs due to branches and personnel, the traditional options are no...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/4-key-takeaways-as-financial-services-go-modular
Liferay Experience Cloud: Skalierbar bis zum Maximum
Seit fast zwei Jahrzehnten arbeiten wir von Liferay daran, nutzbringende Technologien zu entwickeln, die Menschen und Unternehmen helfen, ihr volles digitales Potenzial zu entwickeln. Dieser Traum...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/liferay-experience-cloud-skalierbar-bis-zum-maximum
Las 6 ventajas competitivas de las Plataformas de Experiencia Digital heredadas del Portal
Gartner ha divulgado su primer Magic Quadrant para Digital Experience Platforms (Plataformas de Experiencia Digital, DXP), en el que ha reconocido a Liferay como líder. Este análisis independiente,...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/las-6-ventajas-competitivas-de-las-plataformas-de-experiencia-digital-heredadas-del-portal
3 elementos chave para o sucesso da implementação de IA
As grandes empresas estão competindo para chegar ao topo com a inteligência artificial (IA), mas como percorrer essa jornada com sucesso? Embora a personalização tenha sido um dos assuntos mais...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/3-elementos-chave-para-o-sucesso-da-implementacao-de-ia
5 puntos de mejora de los directores estratégicos de tecnología
"No hay peor momento que el actual para ser un CIO", afirmó un ejecutivo en una conferencia reciente. Esta afirmación capta por sí sola la presión a la que está sometido un líder tecnológico: las...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/5-puntos-de-mejora-de-los-directores-estrategicos-de-tecnologia
Como a Transformação Digital Acelera a Indústria de Seguros
A indústria global de seguros encontra-se no meio da transformação digital. No cenário atual, as seguradoras tentam aplicar novas tecnologias e formas modernas de fazer negócio em um segmento que é...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/como-a-transformacao-digital-acelera-a-industria-de-seguros
Transformando a Experiência do Cliente com UX Design e Inteligência Artificial
Transformando a Experiência do Cliente com UX Design e Inteligência Artificial   “A convergência entre o design da Experiência do Usuário (UX) e a Inteligência Artificial (IA) para impulsionar a...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/transformando-a-experiencia-do-cliente-com-ux-design-e-inteligencia-artificial
Why the Insurance Industry Needs Omnichannel
Think omnichannel is just a tech industry buzzword? Think again. Insurers are increasingly turning to personalized and omnichannel experiences—providing customers with a seamless experience across...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/why-the-insurance-industry-needs-omnichann-1
Portales para un entorno de trabajo moderno en el sector público
Durante los últimos meses, se ha acelerado la implantación de intranets y portales externos tanto en el sector público como en el privado. Estos responden a la necesidad de digitalización, en línea...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/portales-para-un-entorno-de-trabajo-moderno-en-el-sector-publico
Los nuevos retos de las experiencias personalizadas
Los clientes que hacen uso de plataformas web, ya sean públicos o privados, han cambiado. No se trata tan solo de que ahora existan diferentes perfiles, sino de variaciones en su comportamiento y...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/los-nuevos-retos-de-las-experiencias-personalizadas
Cómo Escribir una RFP para un eCommerce B2B
Las experiencias digitales en el comercio B2B han sido rápidamente superadas por los estándares B2C. Si bien las empresas B2C están compitiendo para proporcionar interacciones más personalizadas e...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/como-escribir-una-rfp-para-un-ecommerce-b2b
Como Escrever uma RFP para Commerce B2B
As experiências digitais em commerce B2B estão sendo rapidamente ultrapassadas pelos padrões B2C. Enquanto as empresas B2C estão correndo para entregar interações mais intuitivas e personalizadas,...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/como-escrever-uma-rfp-para-commerce-b2b
5 wichtige Kennzahlen zur Verbesserung der Customer Experience in der Fertigung
Im produzierenden Gewerbe geht es nicht mehr nur um die Herstellung physischer Produkte – ein verändertes Nachfrageverhalten der Kunden, disruptive digitale Technologien und nicht zuletzt eine...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/5-wichtige-kennzahlen-verbesserung-customer-experience-fertigung
Conheça os nossos valores na prática: #GrowAndGetBetter
Ser efetivado após um período de estágio em uma empresa é o sonho de muitos universitários, além de ser um reconhecimento pelo esforço e dedicação nos primeiros passos da construção de uma...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/conheca-os-nossos-valores-grow-and-get-better
Was ist B2B2C?
Während Unternehmen traditionell entweder dem B2B- oder dem B2C-Modell zuzuordnen sind, gibt es noch ein weiteres Geschäftsmodell, das in unserem Zeitalter der Digitalisierung an Bedeutung gewonnen...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/was-ist-b2b2c-
Was ist Low Code und was ist No Code?
Als Low-Code- und No-Code-Entwicklung beschreibt man zwei Entwicklungsmethoden, bei denen Anwendungen schnell und ohne (umfangreiche) Programmierkenntnisse erstellt werden können. Solche Methoden...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/was-ist-low-code-und-was-ist-no-code-
Are You Struggling With Cyber Security?
Digital technology has made life much easier for many individuals. From reacquainting with old friends to completing basic financial transactions, our devices and networks have allowed us to...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/are-you-struggling-with-cyber-security-
How Digital Experience Platforms Can Transform Your Business
Recently, Gartner reported that more than half of all organizations they surveyed owned two or more web content management (WCM) solutions. This is indicative of a major problem in digital business...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/how-digital-experience-platforms-can-transform-your-business
Experiencia del empleado: Tendencias para lograr el éxito en 2022
2021 fue un año de enfoque en espacios de trabajo digitales (también conocidos como digital workplaces en inglés) y los procesos alrededor de estos. Ya sea por los desafíos de la pandemia o por...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/experiencia-del-empleado-tendencias-para-lograr-exito-en-2022
Enhancing DevOps Culture with Liferay DXP
This blog is based on a 2018 Liferay Symposium North America talk given by Liferay Experience Cloud SM Lead Security Officer, Jonathan Lundy. For organizations that have implemented an agile...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/enhancing-devops-culture-with-liferay-dxp
Agilidade de Negócios pode ser alcançada por uso de diferentes modelos
"A Agilidade de Negócios, ou organizacional, ou transformação digital, seja qual o nome dado, não é um projeto. Não é algo que você consiga definir os resultados e em algum momento isso estará...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/agilidade-de-negocios-pode-ser-alcancada-por-uso-de-diferentes-modelos
Conquering Three Common Intranet Search Challenges with Liferay DXP
Difficulty with intranet search is a common pain point within companies – resulting in loss of productivity and employee frustrations. According to a study done by Nintex of 1,000 full-time...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/conquering-three-common-intranet-search-challenges-with-liferay-dxp

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