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Cómo Poner al usuario en el centro de la experiencia
El año de 2020 mostró a las empresas cómo atender las cambiantes necesidades del cliente, las cuales son lo más importante para garantizar su satisfacción. Las compañías que se dieron cuenta de...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/como-poner-al-usuario-en-el-centro-de-la-experiencia
Connecting With Customers in a Work From Home World
It’s no surprise companies are struggling to connect with customers in the new virtual world that’s been forced upon the workforce due to coronavirus. But how are businesses continuing to connect...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/connecting-with-customers-in-a-work-from-home-world
How COVID Has Changed B2B Buying
The way we conduct business has changed in a drastic way this year as a direct result of the COVID-19 pandemic. While the consumer side of this fundamental shift in behaviour tends to receive the...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/how-covid-has-changed-b2b-buying
Qué Necesitan las Agencias Gubernamentales para Mejorar la Experiencia de los Ciudadanos Digitales
El veredicto está en que si bien muchas empresas comprenden la importancia de la experiencia digital del cliente, las instituciones gubernamentales han tardado en implementar tácticas similares...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/que-necesitan-las-agencias-gubernamentales-para-mejorar-la-experiencia-de-los-ciudadanos-digitales
4 Desafios para Transformar-se em uma Seguradora Digital
Um relatório da PwC indicou que 44% dos líderes de seguros pesquisados não acreditavam que as seguradoras existentes sobreviveriam em sua forma atual. O setor está mudando a taxas que ameaçam a...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/4-desafios-para-transformar-se-em-uma-seguradora-digital
The Six Advantages of Portal-Heritage Digital Experience Platforms
Gartner has released their first ever Magic Quadrant for Digital Experience Platforms and has named Liferay as a Leader. The independent analysis saw Gartner evaluate 21 providers based on their...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/the-six-advantages-of-portal-heritage-digital-experience-platforms
¿Qué necesitas saber sobre el GDPR?
En la actualidad, los datos son un elemento esencial para las empresas modernas y tienen un papel crucial en los procesos de transformación digital. Un mayor número de datos permite una mejor...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/-que-necesitas-saber-sobre-el-gdpr-
10 factores que debes considerar antes de elegir un CMS Open Source
Durante la última década, las compañías han incrementado la adopción de software open source (OSS: open source software) reemplazando a los software privativos tradicionales. Y esto ha venido...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/10-factores-que-debes-considerar-antes-de-elegir-un-cms-open-source
What You Need to Know About GDPR
Data is the lifeblood that powers modern businesses and today’s digital transformation. More data allows smarter analytics, which drives better products, which draws more users, which ultimately...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/what-you-need-to-know-about-gdpr
Cómo estimar los costes a largo plazo del desarrollo de tu aplicación móvil
El desarrollo de una aplicación móvil supone algo más que el coste del lanzamiento del producto. De hecho, el éxito del desarrollo de una app depende de estrategias a largo plazo que contemplen...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/como-estimar-los-costes-a-largo-plazo-del-desarrollo-de-tu-aplicacion-movil
Seven Changes in Digital Business Coming in 2018
Businesses are constantly evolving in how they operate, the ways in which they reach target audiences and how they compete in their industries. While this is an ongoing process that is reshaped by...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/seven-changes-in-digital-business-coming-in-2018
Formación Liferay: la especialización que aporta valor para compañías y profesionales
El creciente protagonismo de la experiencia del cliente digital y de la implantación de los procesos de Transformación Digital en la estrategia de todas las organizaciones, de todos los sectores,...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/formacion-liferay-la-especializacion-que-aporta-valor-para-companias-y-profesionales
7 Buenas prácticas de aplicaciones móviles para el entorno de trabajo
En la actualidad, los empleados de todas las industrias y sectores utilizan sus dispositivos móviles para sus actividades laborales más que nunca antes lo habían hecho. En este contexto, además,...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/7-buenas-practicas-de-aplicaciones-moviles-para-el-entorno-de-trabajo
Como Estimar Custos de Longo Prazo do Desenvolvimento de Aplicativos Móveis
O desenvolvimento de aplicativo móvel vai além do custo inicial para lançar um produto. Para ter êxito no desenvolvimento deve-se levar em consideração estratégias de longo prazo e planos sobre o...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/como-estimar-custos-de-longo-prazo-do-desenvolvimento-de-aplicativos-moveis
Como Avaliar Plataformas de Website
O sistema de avaliação para plataformas de sites pode ser muito diferente dependendo da cultura da sua organização e da personalidade da sua equipe de gerenciamento de projetos. Ao estabelecer uma...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/como-avaliar-plataformas-de-website
How Liferay Unified Business Teams and Customer Experiences
The need to scale from an independent company to one that meets the needs of thousands of people causes a question to arise: how can we improve our customer experience? Customers expect a better...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/how-liferay-unified-business-teams-and-customer-experiences
Cómo evaluar Plataformas Web
El sistema de evaluación de Plataformas Web puede ser muy diferente dependiendo de la cultura de la organización y de la personalidad del equipo de gestión de proyectos. Diseñar un sistema de...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/como-evaluar-plataformas-web
10 consejos para fomentar el uso de tu portal móvil
Imagina que tras haber decidido que tu empresa necesita un portal móvil para mejorar la productividad de tus empleados, ofrecer asistencia a tus clientes, o incluso ambos, hayas creado...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/10-consejos-para-fomentar-el-uso-de-tu-portal-movil
Four Ways Design Builds Customer Trust
A company’s online presence plays a major role in building and sustaining the trust of potential and existing customers. While helpful information, strong customer service, and reliable products...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/four-ways-design-builds-customer-trust
How Digital Leaders Use Liferay: Seven Popular Use Cases
How can you get more out of your Liferay investment? The key is in understanding common use cases of Liferay and how companies in various industries have applied Liferay DXP to their unique needs...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/how-digital-leaders-use-liferay-seven-popular-use-cases
Por que Seu Mapa da Jornada do Cliente Não Corresponde à Realidade
Experiências do cliente excepcionais são criadas para atender e até superar as expectativas ao antecipar as próximas ações e interesses do público-alvo da empresa. No entanto, é necessário...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/por-que-seu-mapa-da-jornada-do-cliente-nao-corresponde-a-realidade
¿Está la Gestión de Contenido Empresarial realmente acabada?
A finales de 2016 Gartner declaró que la Gestión de Contenido Empresarial (Enterprise Content Management- ECM) estaba acabada, y superada por el término Servicios de Contenido. Esto fue recibido...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/-esta-la-gestion-de-contenido-empresarial-realmente-acabada-
Personalization vs SEO: Common Pitfalls of Creating Personalized Experiences
Content and online experience personalization are at the forefront of website innovations, providing users with customer journeys that react to their specific interests and actions. But the drive...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/personalization-vs-seo-common-pitfalls-of-creating-personalized-experiences
Cuatro preguntas para analizar la salud de tu intranet
¿Cuándo ha sido la última vez que has comprobado el valor que atribuyen tus empleados a la intranet de tu empresa? Frecuentemente, tras adoptar un software de intranet, las compañías ya no vuelven...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/cuatro-preguntas-para-analizar-la-salud-de-tu-intranet
8 Buenas prácticas para su estrategia omnicanal
Las estrategias omnicanales de éxito dependen de experiencias consistentes en todas las interacciones del customer journey. Algo que, al conseguirse, proporciona grandes beneficios tanto para el...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/8-buenas-practicas-para-su-estrategia-omnicanal
Cinco ejemplos de Intranet que potencian la productividad
Una de las promesas más interesantes de una intranet corporativa es que pueda aumentar la productividad de sus empleados. Pero, lamentablemente, las intranets no hacen este trabajo por sí solas....
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/cinco-ejemplos-de-intranet-que-potencian-la-productividad
Three Ways to Encourage Employee Buy-In for Digital Transformation
Companies across all industries are in the midst of digital transformation, overhauling and improving both back-end operations and customer-facing strategies through the use of modern technologies....
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/three-ways-to-encourage-employee-buy-in-for-digital-transformation
Cinco elementos fundamentales en el diseño de un portal web
El diseño de portales web es una materia objeto de estudio desde hace muchos años, que ha evolucionado desde el nacimiento de los primeros gateways estáticos (recordemos AOL o Yahoo). La...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/cinco-elementos-fundamentales-en-el-diseno-de-un-portal-web
Four Ways to Encourage Customer Trust in Your Company
Beneficial and long-lasting relationships between companies and their customers are built on trust, which begins with the first interactions audiences experience online. Great online experiences...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/four-ways-to-encourage-customer-trust-in-your-company
7 elementos clave a tener en cuenta en el diseño de un site web empresarial
A menudo, lo que consideramos como mejores ejemplos de diseño web se centran en imágenes sorprendentes o diseños originales. No obstante, cuando nos referimos al diseño web de un site corporativo,...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/7-elementos-clave-a-tener-en-cuenta-en-el-diseno-de-un-site-web-empresarial
What is structured content and why is it important when selecting a CMS?
In my last blog, I discussed taxonomy and how it can play an important role to set your content strategy to a good start. This time I want to introduce you to another content strategy topic:...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/what-is-structured-content-and-why-is-it-important-when-selecting-a-cms-
How to Prepare for the Future of Machine-Driven Search
Today, audiences are taking in information at all times of the day from a number of Internet-connected devices. In addition, search engines are filled with countless sites competing to be the...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/how-to-prepare-for-the-future-of-machine-driven-search
Ventajas e inconvenientes de construir una aplicación híbrida
Si estás pensando en construir una aplicación para tu equipo de trabajo, tu público objetivo o para ambos, las aplicaciones híbridas pueden proporcionarte un abanico de herramientas y recursos...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/ventajas-e-inconvenientes-de-construir-una-aplicacion-hibrida
How to Find Your Customer Journey’s Moments of Truth
This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/how-to-find-your-customer-journey-s-moments-of-truth
What are the Five Moments of Truth in Marketing?
A customer journey is composed of many touchpoints. These points vary in importance, but the most integral ones are known as moments of truth, which Conduit has defined as the points in a...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/what-are-the-five-moments-of-truth-in-marketing
Calculando el ROI de un Gestor de Contenido Web
Tradicionalmente, las organizaciones han implementado los distintos sistemas de gestión de contenido web (Web Content Management, WCM por sus siglas en inglés) por los intangibles prometidos:...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/calculando-el-roi-de-un-gestor-de-contenido-web
10 Práticas para Alavancar o Uso do Seu Portal Móvel
Você decidiu que sua marca precisava de um portal móvel para aumentar o desempenho dos funcionários, ajudar os clientes ou ambos. Você então criou seu portal, refinou-o através do teste e lançou-o....
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/10-praticas-para-alavancar-o-uso-do-seu-portal-movel
Six Blind Spots in Your Marketing Analytics
Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/six-blind-spots-in-your-marketing-analytics
8 Boas Práticas para Sua Estratégia Omnichannel
O sucesso de estratégias omnichannel depende de experiências consistentes em todas as interações. Isso pode trazer vários benefícios tanto para o ambiente interno quanto externo da sua organização,...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/8-boas-praticas-para-sua-estrategia-omnichannel
Why Your Customer Journey Map Doesn't Match Reality
Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/why-your-customer-journey-map-doesn-t-match-reality
Why Your Business Can No Longer Ignore Digital Customer Experience
Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/why-your-business-can-no-longer-ignore-digital-customer-experience
3 principales desafíos en la implantación de plataformas móviles
¿Estás desarrollando una aplicación o una web responsiva y te encuentras con barreras que te dificultan llevar a cabo el proyecto con éxito? Afortunadamente, ya existen soluciones para hacer frente...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/3-principales-desafios-en-la-implantacion-de-plataformas-moviles
Four Starting Points in Breaking Down Company Silo Walls
The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/four-starting-points-in-breaking-down-company-silo-walls
UX + SEO = O Futuro dos Rankings
Para que websites tenham uma boa classificação com as ferramentas atuais, eles precisam ser relevantes dentro dos assuntos que discutem e com seus leitores. Mas como um website, especialmente em...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/ux-seo-o-futuro-dos-rankings
Three Characteristics of Digital Experience Platforms, According to the 2017 Forrester Wave for DXPs
The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/three-characteristics-of-digital-experience-platforms-according-to-the-2017-forrester-wave-for-dxps
Como as Plataformas de Experiência Digital Suprem as Necessidades de Transformação Digital
A medida que inovação tecnológica e a mudança contínua para smartphones em todo o mundo alteram as formas como empresas e clientes realizam negócios, o processo de transformação digital tornou-se o...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/como-as-plataformas-de-experiencia-digital-suprem-as-necessidades-de-transformacao-digital
Intranets y extranets: ¿Cuándo utilizar cada uno?
A menudo nos encontramos con dificultades para diferenciar entre las aportaciones y objetivos de intranets y extranets. Por un lado, las intranets son sites internos, diseñados para los empleados...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/intranets-y-extranets-cuando-utilizar-cada-uno-
What is the True Value of Customer Retention?
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/what-is-the-true-value-of-customer-retention-
GDPR : For the people, by the people
I caught up with Oz Alashe MBE, CEO of CybSafe and former UK special forces cyber security expert to discuss the crucial employees people play in helping organisations meet their GDPR obligations....
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/gdpr-for-the-people-by-the-people
La importancia de los dispositivos móviles en las estrategias de omnicanalidad
La creación de una estrategia omnicanal consistente es uno de los desafíos a los que se enfrentan las empresas de todo el mundo en la actualidad para mejorar la experiencia de sus usuarios. Con el...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/la-importancia-de-los-dispositivos-moviles-en-las-estrategias-de-omnicanalidad
4 Areas of IoT Integration Friction Every Retailer Must Address
The Internet of Things (IoT) is here to stay and will only continue to grow in importance in the coming years. This internet-enabled network of connected devices is being embraced by industries...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/4-areas-of-iot-integration-friction-every-retailer-must-address
Como Tornar Escalável a Experiência do Cliente
Criar e escalar experiências do cliente de qualidade é crucial para o sucesso das empresas. Mas o que significa escalar a experiência do cliente (CX)? E como sua empresa pode escalar com sucesso?...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/como-tornar-escalavel-a-experiencia-do-cliente
5 Signs You Are Off Track in Your Digital Transformation
The digital transformation process can be difficult for companies to measure, due to the wide variety of changes that need to be made and the continual process of refining systems in order to...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/5-signs-you-are-off-track-in-your-digital-transformation
Tipos de portales: tres principales áreas a considerar
Con todo el foco hoy en día en el desarrollo para dispositivos móviles y la transformación digital, los portales pueden parecer pasado de moda. Sin embargo, muchos tipos de portales desempeñan un...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/tipos-de-portales-tres-principales-areas-a-considerar
7 Examples of Great Mobile Workforce Apps
Employees across industries are not only using their own mobile devices for work more than ever today, but are looking for their companies to provide useful tools that can better assist them...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/7-examples-of-great-mobile-workforce-apps
The Pros and Cons of Building a Hybrid App
If you are considering building an application for your workforce, target audience or both, hybrid apps can provide the tools and resources that your users desire, such as fast access to human...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/the-pros-and-cons-of-building-a-hybrid-app
Why are the benefits of taxonomy so often overlooked?
I find articles that promise an answer to questions such as this not always delivering a straight answer. I’ll make my point quickly and provide a rationale after that. I have been involved in...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/why-are-the-benefits-of-taxonomy-so-often-overlooked-
The Great Digital Workplace Bake-Off
As disruptive technologies shake up whole industries and consumers of digital services develop ever greater expectations of the digital channels they use in every aspect of their lives, making sure...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/the-great-digital-workplace-bake-off
How to Estimate the Long-Term Cost of Mobile App Development
Mobile app development takes more than the initial cost to launch a product. Rather, successful development takes long-term strategies into consideration and plans for how an app will grow and be...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/how-to-estimate-the-long-term-cost-of-mobile-app-development
8 Best Practices for Your Omnichannel Strategy
Successful omnichannel strategies depend on consistent experiences across all interactions. These can provide many benefits to both the internal and external sides of your organization, including...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/8-best-practices-for-your-omnichannel-strategy

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