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Experiencias Digitales: nuevos modelos de relación con el cliente
Publicado en el Anuario de Computing. El nuevo usuario hiperconectado exige experiencia plena, continuada y personalizada. Las marcas que sean capaces de transformarse para proporcionar...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/experiencias-digitales-nuevos-modelos-de-relacion-con-el-cliente
La próxima revolución digital que se nos viene encima
Decía Heráclito, el filósofo griego del siglo VI A.C., que “la única constante es el cambio”. Y es sorprendente ver cómo veinticinco siglos después, esta cita sigue más vigente que nunca. Aquellos...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/la-proxima-revolucion-digital-que-se-nos-viene-encima
Aumenta y mejora tu empleabilidad
Como cada año, hemos publicado el calendario de Formación Oficial Liferay 2017para España y Portugal; que en esta ocasión, contempla más de 20 cursos entre Madrid, Barcelona, Bilbao y Lisboa. La...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/aumenta-y-mejora-tu-empleabilidad
Cómo crear experiencias digitales que apoyen el marketing de la empresa: 4 estrategias claves
Publicado en El Publicista En un entorno cambiante, las empresas que pretenden tener éxito en el nuevo panorama digital se enfrentan a una interesante paradoja: de un lado, las oportunidades de...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/como-crear-experiencias-digitales-que-apoyen-el-marketing-de-la-empresa-4-estrategias-claves
Jumpstart Your Omnichannel Experience by Asking These Four Questions
In the first part of this series, we discussed the importance of uniting the customer experience across touchpoints and building a cross-functional team to manage it. In part two of the series, we...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/jumpstart-your-omnichannel-experience-by-asking-these-four-questions
Three Digital Transformation Lessons Financial Services Can Learn From Other Industries
This is part two of a three-part series, based on insights found in the benchmark report Assessing the Digital Landscape for Financial Institutions: How to Lead the Charge With People and...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/three-digital-transformation-lessons-financial-services-can-learn-from-other-industries
Want Better Customer Experience? Create a Cross-Functional Team
In a recent study, 46% of financial institution executives stated that the number one obstacle to addressing the full customer lifecycle is allowing different business units to own different parts...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/want-better-customer-experience-create-a-cross-functional-team
Can Banks Become Advocates for Millennials? 5 Takeaways From Digital Banking Summit 2016
For three days in New Orleans, attendees to the Digital Banking Summit 2016 sat in on sessions and conversations that covered the most important trends and concerns of digital banking today, from...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/can-banks-become-advocates-for-millennials-5-takeaways-from-digital-banking-summit-2016
Why I Have No Idea if Other Coffee Shops are Good
And Other Benefits of Excellent Customer Experience I must admit, I'm a Starbucks loyalist. The reason is that on top of having flavors that tickle my palette, I know that I’ll be treated with...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/why-i-have-no-idea-if-other-coffee-shops-are-good
Three Key Benefits of Digital Experience Platforms
Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital transformation and company culture shifts. Digital experience...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/three-key-benefits-of-digital-experience-platforms
Connecting Campuses: The Story of University of Maine System
Recently, the University of Maine System went through a digital transformation for their 40,000+ students and faculty. The following post is a composition of thoughts and insights from Daniel...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/connecting-campuses-the-story-of-university-of-maine-system
16 Clever Ways to Achieve Web Personalization
Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/16-clever-ways-to-achieve-web-personalization
How Digital Experience Platforms Can Transform Your Business
Recently, Gartner reported that more than half of all organizations they surveyed owned two or more web content management (WCM) solutions. This is indicative of a major problem in digital business...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/how-digital-experience-platforms-can-transform-your-business
Are You Struggling With Cyber Security?
Digital technology has made life much easier for many individuals. From reacquainting with old friends to completing basic financial transactions, our devices and networks have allowed us to...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/are-you-struggling-with-cyber-security-
4 Key Takeaways as Financial Services Go Modular
Since the late 90s, banks and other financial institutions have witnessed a steep decline in customer loyalty. With high fixed costs due to branches and personnel, the traditional options are no...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/4-key-takeaways-as-financial-services-go-modular
Digital Transformation: The Rise of the Digital City
Paul Thompson, Executive Director, and Matt Fulford, Chief Technology Officer at PFIKS DIGITAL INNOVATION, presented a webinar on the impact of digital transformation, referencing the work they...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/digital-transformation-the-rise-of-the-digital-city
5 Critical Things Nobody Tells You About Building a Journey Map
A journey map is like a travel guidebook. It helps translate a particular group of foreign behaviors and motivations into a language you and your organization can understand. Arguably the most...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/5-critical-things-nobody-tells-you-about-building-a-journey-map
How Open Data is Changing the Government
The move toward a stronger, more transparent government might be happening sooner than you think. In March of 2016, President Barack Obama announced the launch of "The Opportunity Project," a new...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/how-open-data-is-changing-the-government
Avoiding 3 Common Pitfalls of Web Personalization
With personalized marketing, marketers can deliver unique experiences for visitors that weren't previously possible. Customers who were once blasted with generic, static messaging can now be on the...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/avoiding-3-common-pitfalls-of-web-personalization
How Micro-Engagements Will Forever Change Customer Experience
In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/how-micro-engagements-will-forever-change-customer-experience
What We Learned from 100 Mobile Banking App Reviews
For most of us, everyday banking starts with a mobile app. Who really has time to go to a branch during the week? Apps are the main window through which we see and experience our banks, and what...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/what-we-learned-from-100-mobile-banking-app-reviews
How Financial Technology is Impacting Emerging Markets
For many of us, the advent of mobile technology has profoundly changed our lives. It has rewired the way we socialize, shop, and do business. But in other parts of the world, especially in emerging...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/how-financial-technology-is-impacting-emerging-markets
5 Steps to Delivering Customer Support for the Enterprise
Today, providing great customer experience is a necessity. At every touchpoint along the customer journey, there is potential to make it or break it with your company. Positive interactions will go...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/5-steps-to-delivering-customer-support-for-the-enterprise
A Global University Going Digital: The Story of NYU
Jim Robertson, Director of Digital Communications at NYU, and Andrew Gruhn, Solution Architect at sdg, presented at Liferay Symposium North America 2015. The following post is an edited transcript...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/a-global-university-going-digital-the-story-of-nyu
What is Personalized Marketing?
Personalization is and has always been effective. Dale Carnegie once said, "a person's name is to that person the sweetest and most important sound in any language." In a sense, he was making a...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/what-is-personalized-marketing-
When It Comes to Digital Strategy, Are You a Leader or Lagger?
Though every industry is different, there is something all companies are dealing with: a quickly changing sales landscape. With the rise of mobile and highly-connected customers, the days of cold...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/when-it-comes-to-digital-strategy-are-you-a-leader-or-lagger-
The Future of Customer Experience? Think Small
How Micro-Engagements are About to Change the Loyalty Landscape I'm sitting at airport terminal gate C74 waiting to board my United flight to San Francisco, and I have a weird thought: I might be...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/the-future-of-customer-experience-think-small
The 3 Key Digital Strategies Every Bank Must Improve
The banking industry is trending up. With greater accountability and transparency in our institutions, customers are finally coming around to their banks. Confidence is being restored and their...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/the-3-key-digital-strategies-every-bank-must-improve
Elevating the Mobile Experience
By now, we've heard of the necessity of creating a good experience for our mobile viewers. Yet, we're not always quite sure where to start or what factors should be considered in the process. As a...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/elevating-the-mobile-experience
The Age of the Customer: The Unstoppable Rise of Customer Experience Management
We have entered a defining moment in customer experience—and most people are barely aware it's happening. The convergence of three very different factors is completely redefining how customers are...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/the-age-of-the-customer-the-unstoppable-rise-of-customer-experience-management
7 Technical Questions to Ask in Your Portal Evaluation
If you are struggling to choose the right web platform for your project, you’re not alone. There are many options to choose from, each claiming to be better than the rest. How do you choose for...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/7-technical-questions-to-ask-in-your-portal-evaluation
Finding the Right Venue for Your Networking Event
It's hard enough to get certain developer types to mingle for even a little while without constantly checking their phones for the best time to make their exit. It can be challenging to plan a...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/finding-the-right-venue-for-your-networking-event
La parola ai Partner: Noema STI
Oggi incontriamo Luigi Caforio, CEO di Noema STI, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Luigi Caforio Professione CEO di Noema...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/business-partner-experience/la-parola-ai-partner-noema-sti
Warum gerade Hidden Champions auf digitale Kundenportale setzen sollten
Hidden Champions sind dank ihrer extremen Kundenorientierung höchst erfolgreich im Markt unterwegs. Doch wie lange noch? Gilt es doch, die ganz spezielle Art von Kundenbeziehung, die die Hidden...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/warum-gerade-hidden-champions-auf-digitale-kundenportale-setzen-sollten
La Parola ai Partner: Intesys
Oggi incontriamo Alessandro Caso, Partner di Intesys, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Alessandro Caso Professione Digital...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/business-partner-experience/la-parola-ai-partner-intesys
La Parola ai Partner: Innexa
Oggi incontriamo Stefano Lamon, CEO di Innexa, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Stefano Lamon Professione CEO di Innexa La...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/business-partner-experience/la-parola-ai-partner-innexa
5 Reasons Why Manufacturers Need to Accelerate Digital
There was a time in the past when operational efficiency was the sole concern of manufacturing enterprises. A year into the COVID-19 pandemic, those concerns have only exacerbated, with restricted...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/5-reasons-why-manufacturers-need-to-accelerate-digital
Re-Engage Employees in a Post-COVID World
As employees begin going back into the office and other places begin to reopen as normal, workers are not always going to be as enthusiastic for that to happen as their employers might have hoped....
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/re-engage-employees-in-a-post-covid-world
4 Ways to Optimise B2B Customer Experience with Self-Service Portals
There are significant differences between the purchase journeys of B2C and B2B customers. Self-service is an option that has been around in B2C retail circles for quite some time but up until...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/optimise-b2b-customer-experience
4 Ways Technology Can Improve Engagement in Hybrid Workplaces
For well over a century, the modern office workplace paradigm has remained unchallenged. While online technologies contributed to a recent rise in the number of freelancers who follow a “work from...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/4-ways-technology-can-improve-engagement-in-hybrid-workplaces
4 Things All Awesome B2B Commerce Businesses Have in Common
B2B e-commerce businesses are expected to be the biggest area of e-commerce growth in the next four years, with 73% of today’s B2B buyers being millennials who typically prefer online purchasing,...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/4-things-all-awesome-b2b-commerce-businesses-have-in-common
5 Factors to Consider When Measuring B2B Ecommerce ROI
In 2021, the writing is on the wall for B2B enterprises – survival during a global pandemic requires a digital presence. Business as usual, involving sales reps and face-to-face consultations, will...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/5-factors-to-consider-when-measuring-b2b-ecommerce-roi
21 Estadísticas de comercio digital que todo profesional B2B debe conocer en 2021
Cuando el año pasado tratábamos de intuir el futuro de la experiencia del cliente B2B, nunca podríamos haber previsto los cambios masivos que se avecinaban. Muchas empresas tuvieron que cambiar...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/21-estadisticas-de-comercio-digital-que-todo-profesional-b2b-debe-conocer-en-2021
Un percorso flessibile verso una digital experience moderna per le amministrazioni pubbliche e per i cittadini
Come cambiano le esigenze della Pubblica Amministrazione in Italia La Pubblica Amministrazione ha la necessità di adottare nuovi modelli organizzativi adeguati a un contesto fortemente dinamico,...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/un-percorso-flessibile-verso-una-digital-experience-moderna-per-le-amministrazioni-pubbliche-e-per-i-cittadini
Liferay e la spinta verso la Work Life Integration
Il 2020 ha cambiato le carte in tavola della vita di tutti, dal punto di vista professionale e privato, facendo emergere a fianco di nuove esigenze anche nuove modalità lavorative. Da tempo si...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/liferay-e-la-spinta-verso-la-work-life-integration
Sanità, la rivoluzione digitale passa per portali e soluzioni personalizzate
La trasformazione digitale è sempre più importante per incrementare l’efficienza del sistema e migliorare la cura dei pazienti, ma storicamente il settore sanitario è stato lento ad abbracciare le...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/sanita-la-rivoluzione-digitale-passa-per-portali-e-soluzioni-personalizzate
Liferay Boot Camp 2021, l’appuntamento mondiale dedicato agli sviluppatori LIFERAY – 12 Maggio 2021
Ritorna l’appuntamento annuale tra i più attesi della comunità Liferay: il 12 Maggio va di scena il Liferay Boot Camp che si terrà anche quest’anno in veste totalmente digitale, per consentire una...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/business-partner-experience/liferay-boot-camp-2021-l-appuntamento-mondiale-dedicato-agli-sviluppatori-liferay-12-maggio-2021
A Guide to Replatforming - Benefits and Risks of E-Commerce Migration
In any complex system or entity, there is often a ‘big red button’ - an option that’s typically only considered as a last resort. For most CIOs in charge of e-commerce platforms, this button is...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/a-guide-to-replatforming-benefits-and-risks-of-e-commerce-migration
Warum E-Commerce im Maschinen- und Anlagenbau ein Game Changer ist
E-Commerce im Maschinen- und Anlagenbau spiegelt einen Paradigmenwechsel wider – eine Entwicklung weg von reinen Transaktionen und hin zu erlebnisorientiertem Handel. Der Online-Einkauf von Teilen...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/warum-e-commerce-im-maschinen-und-anlagenbau-ein-game-changer-ist
How Digital Transformation Counteracts Slowdown in the Insurance Industry
The insurance industry is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both tightly...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/how-digital-transformation-counteracts-slowdown-in-the-insurance-industry
How E-Commerce in Manufacturing is a Game Changer
E-commerce in manufacturing reflects a paradigm shift from pure transactions to experience-driven commerce. Purchasing parts or products online is nothing new but many of the legacy systems used to...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/how-e-commerce-in-manufacturing-is-a-game-changer
Período de Oportunidade e Desafios para Universidades
No final dos anos 1960, o fenômeno que conhecemos bem como internet nasceu oficialmente nas universidades: em Stanford e UCLA para sermos mais precisos. Fazendo um salto para 2020 e as instituições...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/periodo-de-oportunidade-e-desafios-para-universidades
Recomendaciones de productos personalizadas con Liferay Commerce
Para cualquiera que esté lanzando un sitio de comercio electrónico hoy, las recomendaciones de producto son una funcionalidad básica a incluir. Sin embargo, estas experiencias automatizadas no son...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/recomendaciones-de-productos-personalizadas-con-liferay-commerce
Overcoming 4 Roadblocks to an Effective Partner Portal
Your partners’ success is your success. By enabling them to more efficiently and effectively reach, communicate with and sell to your clients, you can help your partners grow your business. Key to...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/business-partner-experience/overcoming-4-roadblocks-to-an-effective-partner-portal
3 Benefits of Embracing Digital Transformation
According to Gartner, 91% of businesses are engaged in some form of digital initiative. However, many digital projects often fall into the category of digital optimisation which isn’t sufficient...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/3-benefits-of-embracing-digital-transformation
Cómo aumentar el compromiso de los empleados con una plataforma de experiencia digital
Aunque vayan diariamente a la oficina, es posible que los empleados no estén poniendo toda la energía o pasión en su trabajo, es decir, tienen poco engagement con la organización. Esto es algo más...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/como-aumentar-el-compromiso-de-los-empleados-con-una-plataforma-de-experiencia-digital
3 Reasons to Transition to an E-Commerce Platform for B2B Success
Imagine being a mom-and-pop store somewhere in a mid-sized town in America in the early eighties. Now suddenly a huge mall opens up at the other end of town. Kind of stress-inducing, isn’t it? We...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/3-reasons-to-transition-to-an-e-commerce-platform-for-b2b-success
6 Effective Employee Retention Strategies
Australian workers, on average, go through five to seven career changes in their lifetime and there have been recent shifts towards a more flexible employment market, with more temporary staff,...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/6-effective-employee-retention-strategies
La Parola ai Partner: Open Reply
Oggi incontriamo Nicola Scarmozzino, Partner di Open Reply, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Nicola Scarmozzino Professione...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/business-partner-experience/la-parola-ai-partner-open-reply
4 Competitive Advantages of B2B Ecommerce Platforms | Liferay
In light of recent world events, many retail businesses have needed to adapt and migrate to online operations in order to stay relevant. With B2B buyers’ expectations significantly influenced by...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/4-competitive-advantages-of-b2b-ecommerce-platforms-liferay

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