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The Value of Customer Journey Analytics I Liferay
You may have heard the term customer journey analytics before. You may well also be doing the majority of your tracking via Google Analytics. While this is a great first step to tracking your...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/customer-journey-analytics
Cómo gestionar de manera eficiente las piezas de recambio en la fabricación
En muchos sentidos, la industria de manufacturing es en sí misma una máquina, llena de piezas móviles y muy dependiente de soluciones precisas para que los procesos funcionen sin problemas. Cuando...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/business-partner-experience/como-gestionar-de-manera-eficiente-las-piezas-de-recambio-en-la-fabricacion
Digital Transformation in Manufacturing | Liferay
The manufacturing industry has experienced (and continues to experience) significant acceleration of innovation and complexities. For those looking to keep up with these ongoing changes, a digital...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/digital-transformation-in-manufacturing
Pós venda no setor de indústria: um caminho para aumentar o lucro
As empresas do setor de indústria têm sofrido uma grande pressão nos últimos anos. Aumento de custos causado pela inflação, cadeias de suprimentos interrompidas, limitação de materiais e redução...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/pos-venda-no-setor-de-industria
Build an Ecommerce Strategy Using These Key Steps I Liferay
More than 58% of internet users buy something online every week and there are an estimated 24 million ecommerce websites. That’s a lot of competition to get a leg up on, so how do you manage that?...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/build-an-ecommerce-strategy
O guia do Cross Selling para Bancos
Apesar do cross selling ser uma estratégia utilizada em diversos setores de mercado, ela é muito mais efetiva e importante no setor bancário. Como os bancos operam em um mercado extremamente...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/o-guia-do-cross-selling-para-bancos
Cómo personalizar la venta cruzada en los seguros
La captación de clientes es el motor de cualquier negocio, pero es especialmente destacable en el sector de los seguros. Esto se debe a que las aseguradoras gastan más en la captación de clientes...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/como-personalizar-la-venta-cruzada-en-los-seguros
Up- und Cross-Selling durch personalisiertes Banking
Bereits 2001 hat eine Studie von Bain & Company ergeben, dass eine 5-%-ige Steigerung der Kundenbindung im Bank- und Finanzwesen zu einer Gewinnsteigerung von mehr als 25 % führen kann. Seitdem hat...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/business-partner-experience/up-und-cross-selling-durch-personalisiertes-banking
Entendendo os elementos de uma Plataforma de Experiência Digital (DXP)
Existe uma demanda crescente por plataformas e softwares que simplifiquem os processos de criação, gerenciamento e implementação de pontos de contatos digitais. O problema já é bem conhecido:...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/entendendo-os-elementos-de-uma-plataforma-de-experiencia-digital
5 Ways Order Management Saves Time | Liferay
In today’s complicated ecommerce landscape, managing orders has become an impressive feat for any business, and the pandemic has only accelerated the boom in ecommerce sales. According to Insider...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/order-management
Innovative Student Experiences | Liferay
Universities know they need to undertake digital transformation, both for their own success and for the good of their students. However, it’s often daunting to choose the first step or consider...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/innovative-student-experiences
Migrate Legacy System | Liferay
Although an average financial services organisation is highly focused on customer needs, its legacy systems simply do not provide the flexibility to implement the quality experiences required to...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/migrate-legacy-system
What are the structural barriers to change towards digital public services?
Fallen Behind Around the world, central and local governments are struggling with providing digital public services. To move towards digital-first models, it is necessary to know where to start and...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/what-are-the-structural-barriers-to-change-towards-digital-public-services-
Digitalização da Cadeia de suprimentos
Muito tem sido falado sobre o futuro do setor industrial, mas as interrupções na cadeia de suprimentos associadas à pandemia alteraram bastante o conteúdo dessas discussões. No que parecia ser...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/business-partner-experience/digitalizacao-da-cadeia-de-suprimentos
The Role of Technology in Alumni Engagement | Liferay
There are many variables at play in the alumni experience. Some know as soon as they get their degree that they’ll be returning to their university, while others have work or family commitments...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/technology-alumni-engagement
Automated Order Management in B2B Commerce | Liferay
Order management in B2B commerce can be complex, particularly when processes are not automated. Multichannel marketing and keeping up with changing customer demands can prove to be even more...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/automated-order-management-b2b-commerce
Benefits of a DXP 'Best of Breed' Approach | Liferay
IT teams power organisations, being depended on to successfully help digitise their businesses. In turn, tools power IT teams. For IT teams to build effective solutions and efficiently complete...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/dxp-best-of-breed
Personalisation Across Multiple Platforms | Liferay
While research suggests that consumers expect highly personalised experiences, businesses must think on a bigger and more impactful scale in order to retain their customers and continue to generate...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/personalisation-across-multiple-platforms
5 KPIs to Improve Digital Experience | Liferay
All businesses need to have a clear understanding of their customers in order to offer the best possible digital experience. But when you are serving customers digitally, without direct personal...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/kpis-improve-digital-experience
Design na Liferay: como é o dia a dia do time?
Imagine um lugar onde é possível desenvolver carreira em design numa posição que lhe motiva diariamente, oferece suporte para o seu crescimento e, ao mesmo tempo, permite que você atue na...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/design-na-liferay-como-e-o-dia-a-dia-do-time
Como os bancos podem gerar lealdade através da experiência do cliente
As organizações financeiras têm a tarefa de entregar serviços diferenciados em relação aos de uma lista crescente de concorrentes. Hoje, as pessoas têm uma ampla variedade de opções para escolher...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/como-os-bancos-podem-gerar-lealdade-atraves-da-experiencia-do-cliente
Foundational Elements for Public Sector Digital Transformation
Public administration recently experienced unprecedented digital acceleration due to the pandemic, which created a period of urgency for the implementation of online services. Now, the challenge is...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/foundational-elements-for-public-sector-digital-transformation
Qual o valor do autoatendimento digital para clientes do setor bancário?
O atendimento ao cliente talvez seja a parte mais importante da reputação de uma empresa. Se a experiência do cliente (CX) for centrada no usuário, simplificada e constantemente atualizada para...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/qual-o-valor-do-autoatendimento-digital-para-clientes-do-setor-bancario-
Create a Seamless B2B Buying Experience | Liferay
According to Gartner, 77% of B2B buyers state that their latest purchase was complex or difficult. So there’s a clear opportunity to be taken advantage of, if you can implement a seamless B2B...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/seamless-b2b-buying-experience
8 Beispiele für außergewöhnliche Kundenportale
Unabhängig davon, ob Sie ein B2B-, B2C- oder B2B2C-Unternehmen sind, sollte die Verbesserung der Customer Experience bei der Auswahl Ihrer digitalen Lösungen ganz oben auf Ihrer Prioritäten-Liste...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/8-beispiele-kundenportale
Personalized Banking for Up- and Cross-Selling
Back in 2001, research by Bain & Company identified that a 5% increase in financial or banking customer retention can lead to a profit increase of more than 25%. The financial services landscape...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/personalized-banking-for-up-and-cross-selling
Industrial Digital Transformation: Why Use a Digital Experience Platform?
Every industry has a unique relationship with digital transformation, but manufacturing brings truly unrivaled requirements to the table. After all, manufacturers are responsible for creating and...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/industrial-digital-transformation-why-use-digital-experience-platform
PaaS – Das müssen Sie wissen
Bei der Auswahl der passenden Software-Lösung für Ihr Unternehmen können Sie es sich nicht leisten, sich für etwas zu entscheiden, das Sie, Ihre Mitarbeiter oder Ihre Kunden enttäuschen wird. Bei...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/paas-das-muessen-sie-wissen
Los 10 componentes esenciales de una intranet exitosa
Una intranet es exitosa cuando opera como un espacio digital de trabajo. Esto es, cuando: Simplifica el manejo de la información. Favorece la colaboración de los usuarios, sin importar dónde estén....
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/componentes-de-una-intranet
Engajamento do cliente: construir ou contratar uma ferramenta de portal?
Hoje, a experiência do usuário está no topo da lista de prioridades de empresas líderes em todos os setores. Por isso, muitas organizações recorrem a portais de engajamento do cliente para realizar...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/construir-ou-contratar-uma-ferramenta-de-portal
Transformação digital na indústria: 3 exemplos de sucesso
Nenhum setor sente o peso das mudanças de expectativas do cliente tão profundamente quanto o segmento de indústria. Como coração da cadeia de suprimentos, as empresas fabricantes devem encontrar...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/transformaco-digital-na-industria
5 formas de fidelizar a través de la experiencia del cliente en banca
Cualquier entidad financiera tiene como objetivo diferenciar sus servicios de una manera clara de sus competidores. Hoy en día, en el sector bancario, los usuarios tienen un amplio abanico de...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/5-formas-fidelizar-a-traves-de-la-experiencia-cliente-en-banca
Como o atendimento personalizado estimula up-selling e cross-selling no setor bancário
O que é o atendimento bancário personalizado e como ele cria novas oportunidades de up-selling e cross-selling? Apontamos a seguir alguns aspectos importantes sobre o tema. Em 2001, uma pesquisa...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/atendimento-personalizado-estimula-up-selling-e-cross-selling-em-bancos
Conheça a rotina de trabalho do nosso time de produto
Para nós, a tecnologia precisa ter um propósito. Acreditamos que é fundamental construir um negócio vibrante e tornar a tecnologia útil para ajudar comunidades. Por essa razão, há mais de 10 anos...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/como-e-a-rotina-de-trabalho-do-time-de-produto
Cross Selling para empresas de seguros
A aquisição de clientes é a força motora de qualquer empresa, mas ela é especialmente norteadora no setor de seguros. Isso acontece porque as seguradoras gastam mais com aquisição do que qualquer...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/cross-selling-para-empresas-de-seguros
Liferay DXP and the Skateboard Platform
What is the skateboard platform? The electric car is rapidly gaining market share in the automotive world. Every manufacturer is working on electrification in fear of being left behind. For the...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/liferay-dxp-and-the-skateboard-platform
PaaS vs SaaS - ¿Cuál es la diferencia?
SaaS, PaaS, ¿qué significan estas siglas? Aquí enumeramos las ventajas para tu negocio de estas dos soluciones en la nube.   ¿Cuál es la diferencia entre SaaS y PaaS? PaaS y SaaS son sólo dos de...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/diferencia-paas-y-saas
Digitale Transformation in der Fertigung: Warum Sie eine DXP nutzen sollten
Jede Branche – insbesondere die Fertigung – bringt einzigartige Anforderungen in Sachen digitaler Transformation mit sich. Schließlich sind die Hersteller für die Produktion und den Vertrieb von...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/digitale-transformation-in-der-fertigung
Grundlegende Elemente für die digitale Transformation der öffentlichen Verwaltung
Der Digitalisierungsdruck in der öffentlichen Verwaltung ist hoch: Durch das Onlinezugangsgesetz (OZG) ist die öffentliche Verwaltung dazu verpflichtet, bestimmte Verwaltungsleistungen über...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/digitale-transformation-oeffentlichen-verwaltung
3 táticas para líderes de CX reduzirem os custos de atendimento ao cliente
A pandemia tornou os clientes mais seletivos quando se trata das experiências digitais que desejam receber, revelando que mais de 60% dos clientes irão embora após uma experiência ruim, um aumento...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/3-taticas-para-lideres-de-cx-reduzirem-os-custos-de-atendimento-ao-cliente
How to Improve Customer Lifetime Value (CLV) | Liferay
Prioritising customer lifetime value (CLV) is one of the best things that you can do to boost B2B online revenue and there are a number of reasons why. To start, according to Invesp, it typically...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/improve-customer-lifetime-value
Como criar uma intranet corporativa
Intranet corporativa: melhore a comunicação interna e aumente a produtividade da sua equipe Foi-se a época em que o e-mail era a única forma de comunicação digital nas empresas. A intranet...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/como-criar-uma-intranet-corporativa
Reducing Costs Through Automated Warranty Claims
In today’s manufacturing industry, product alone often isn’t enough to stand out from the crowd anymore. Modern buyer behaviors are changing, with many preferring a B2C-like experience. It’s...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/reducing-costs-through-automated-warranty-claims
HR Summit: como colaboramos num time global?
Estamos presentes no mercado há mais de 16 anos. Atualmente, temos mais de 1.300 colaboradores distribuídos em mais de 19 países e mais de 12 idiomas falado entre eles… Já imaginou como deve...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/hr-summit-como-colaboramos-num-time-global
Banca de autoservicio: cómo ven los clientes B2B y B2C el autoservicio
El servicio al cliente de una empresa es quizás la parte más reveladora de su reputación. Si la experiencia del cliente (CX) está centrada en el usuario, optimizada y constantemente actualizada...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/category/banca-de-autoservicio-como-ven-los-clientes-b2b-y-b2c-el-autoservicio
Key Challenges in B2B Digital Commerce Transformation Programs
The unprecedented global event of the COVID-19 pandemic has forced many enterprises across the globe to fast-track their digital transformation. CXOs and executives irrespective of industry...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/key-challenges-b2b-digital-commerce-transformation-programs
E-commerce B2B: Um guia completo
Reconhecer a importância do e-commerce para o varejo, e para as empresas B2C de maneira geral, já virou um consenso. No entanto, não é só o varejo digital que cresce no Brasil e no mundo. De acordo...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/e-commerce-b2b-guia-completo
Improve Engagement With A/B Testing | Liferay
What is A/B testing and how can you employ it successfully? Online engagement acts as a key measurement of success in the modern B2B marketplace and there are several ways this can be tracked. The...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/a-b-testing-improve-engagement
PaaS: tudo que você precisa saber
Quando se trata de escolher soluções de aplicativos para sua empresa, você não pode apostar em algo que vá decepcionar você, seus colaboradores ou seus clientes. No entanto, com tantas soluções e...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/o-que-e-paas
¿Qué desafíos tiene el Trabajo Remoto en Chile?
Trabajar desde casa es parte de una nueva normalidad que las empresas están viviendo para mantenerse en el mercado, especialmente en la pandemia del COVID-19. Las condiciones de teletrabajo serán...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/-que-desafios-tiene-el-trabajo-remoto-en-chile-
TI tradicional pode ser um inimigo da transformação digital
Quais os desafios práticos de transformar digitalmente uma empresa que já existe e que, diferentemente de uma startup, possui uma TI seguindo modelos tradicionais? André Fernandes, CTIO da Vertigo...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/ti-tradicional-pode-ser-um-inimigo-da-transformacao-digital
Liferay ha sido reconocido como uno de los Strong Performer en la Forrester Wave para Plataformas de Intranet
Nos alegra que Forrester nos haya reconocido dentro de la categoría Strong Performers de su Forrester Wave™ para Plataformas de Intranet, Q2 2020*. Este es el primer año que Forrester ha hecho un...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/liferay-ha-sido-reconocido-como-uno-de-los-strong-performer-en-la-forrester-wave-para-plataformas-de-intranet
20 Statistiche importanti sull'esperienza dei clienti B2B nel 2020
L'esperienza del cliente B2B (CX) si è fondamentalmente spostata principalmente a causa delle aspettative imposte dalla portata e dalla frequenza delle esperienze B2C. Agili nel mondo dello...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/20-statistiche-importanti-sull-esperienza-dei-clienti-b2b-nel-2020
¿Qué son las aplicaciones web progresivas o PWA?
¿Sabes lo que es PWA y cómo es importante para las experiencias digitales? Conoce más acerca del tema en el texto de Tecnova, empresa partner de Liferay en Chile, con 20 años de experiencia en el...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/-que-son-las-aplicaciones-web-progresivas-o-pwa-
What Government Agencies Need to Improve Digital Citizen Experience
The verdict is in: while many businesses understand the importance of digital customer experience, government institutions have been slow to implement similar tactics for their customers: citizens....
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/what-government-agencies-need-to-improve-digital-citizen-experience
Working Together to Fight Against COVID-19
In the midst of the uncertainties caused by COVID-19, we have still seen so much good. We are constantly amazed by what our innovative teams and customers have been able to accomplish in these...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/working-together-to-fight-against-covid-19
Una mirada a la transformación digital de una empresa
Los años de investigación sobre la transformación digital han demostrado que los índices de éxito de estos proyectos tienden a ser muy bajos, menos del 30% de las empresas tienen éxito en la...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/una-mirada-a-la-transformacion-digital-de-una-empresa
Three Intranet Examples That Optimize How You Do Business
Intranets are the unsung heroes of successful enterprises. An effectively designed intranet can not only improve corporate communications and enable employee collaboration but also optimize...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/three-intranet-examples-that-optimize-how-you-do-business
Liferay DXP Cloud: Rompiendo las barreras del tiempo y las limitaciones de los proyectos
Pasar a la nube es una prioridad para muchas empresas, al igual que los son la seguridad, el proceso de instalación y otra serie de cuestiones clave. Los beneficios a largo plazo de operar en la...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/liferay-dxp-cloud-rompiendo-las-barreras-del-tiempo-y-las-limitaciones-de-los-proyectos
Perché il settore assicurativo ha bisogno dell'omnicanale
Pensi che "omnicanale" sia solo una parola popolare nel settore tech? Pensaci bene. Gli assicuratori ricorrono sempre più spesso a esperienze personalizzate e omnicanali, offrendo ai clienti...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/perche-il-settore-assicurativo-ha-bisogno-dell-omnicanale

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