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Pros and Cons of B2B E-Commerce
Though the growing importance of e-commerce for B2B is well known, many manufacturers and distributors are still weighing the pros and cons of moving their B2B channel to a digital solution in...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/pros-and-cons-of-b2b-e-commerce
Checklist and Step-by-Step-Guide: Paving Your Way to an Optimal Digital Customer Strategy
While digital transformation is a frequently used buzzword, the use of digital technologies to keep an organization relevant in the modern economy is not a made-up trend. Digitization is real, it’s...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/digital-customer-strategy-checklist-step-by-step-guide
Digitalização da Cadeia de suprimentos
Muito tem sido falado sobre o futuro do setor industrial, mas as interrupções na cadeia de suprimentos associadas à pandemia alteraram bastante o conteúdo dessas discussões. No que parecia ser...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/business-partner-experience/digitalizacao-da-cadeia-de-suprimentos
16 Exemplos Excelentes de Portais
Um portal é uma plataforma baseada na Web que coleta informações de diferentes fontes em uma única interface e apresenta aos usuários as informações mais relevantes para seu contexto. Os portais...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/exemplos-de-portais-excelentes
Cuatro formas en las que el análisis predictivo en el sector de retail dispara el desempeño de la tienda
Los estudios demuestran que, más que nunca, los clientes quieren que sus marcas preferidas prevean sus deseos y necesidades. La compra de un artículo ya no se considera un evento aislado, sino que...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/cuatro-formas-en-las-que-el-analisis-predictivo-en-el-sector-de-retail-dispara-el-desempeno-de-la-tienda
How Digital Experiences Can Improve Customer Loyalty
In today’s digital world, many B2B customers never actually have a person-to-person experience with their suppliers. What would have been relayed to customers in-person in the past is now carried...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/digital-experiences-improve-customer-loyalty
Liferay España, un Gran Lugar para Trabajar
Una parte muy importante de la visión de Liferay como compañía tecnológica es reforzar una cultura de trabajo inclusiva, que fomente la innovación, el trabajo en equipo y la creatividad. Liferay es...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/liferay-espana-un-gran-lugar-para-trabajar
Creating a Complete B2B Experience Beyond the Cart
B2B e-commerce continues to grow. Since 2018, electronic channels have accounted for over 50% of business to business transactions and over $1 trillion dollars in sales. Over 75% of distributors...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/creating-a-complete-b2b-experience-beyond-the-ca-1
Intranets y extranets: ¿Cuándo utilizar cada uno?
A menudo nos encontramos con dificultades para diferenciar entre las aportaciones y objetivos de intranets y extranets. Por un lado, las intranets son sites internos, diseñados para los empleados...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/employee-experience/intranets-y-extranets-cuando-utilizar-cada-uno-
What is the Shift Toward Digital Experience?
Today I Learned: The homepage of your website does not count as your digital presence. If you think about the way people interact with companies today, it’s not just through one website or one...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/what-is-the-shift-toward-digital-experience-
Comment les Portails clients peuvent-ils être un avantage concurrentiel au sein des Services financiers ?
Les Portails clients en self-service permettent aux clients des Services financiers d'accéder 24 heures sur 24 et 7 jours sur 7 à des informations et à des services, le tout sur une seule...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/comment-les-portails-clients-peuvent-ils-etre-un-avantage-concurrentiel-au-sein-des-services-financiers-
3 Ejemplos de proveedores de plataformas de experiencia digital
¡Es peligroso emprender tu viaje para ofrecer excelentes experiencias digitales solo! Toma esta lista y análisis de los principales proveedores de Digital Experience Platform (DXP) para guiar tu...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/3-ejemplos-de-proveedores-de-plataformas-de-experiencia-digital
4 Ways to Support Your Employees’ Mental Health
Employee mental health has long been understood as a vital ingredient in building a healthy and productive workplace. Just as employees need to be physically well to work at their best, poor mental...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/4-ways-to-support-your-employees-mental-health
Is Measurement the Key to Customer Success?
If you want to improve customer satisfaction, engagement and retention, it’s crucial that you understand what your product or service can offer and how you're maximising its potential for the...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/is-measurement-the-key-to-customer-success-
Types of Portals: Three Major Areas to Consider
With all the focus today on mobile-first and digital transformation, portals can seem blasé. But many types of portals play an incredibly important role in managing the culture shifts that come...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/types-of-portals-three-major-areas-to-consider
Por que a Integração com Back-End é tão Importante para o Marketing?
As estratégias de marketing em todas as verticais de negócio geralmente focam em prioridades de front-end, como a implementar campanhas, a elaborar o brand awareness através de relações públicas,...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/por-que-a-integracao-com-back-end-e-tao-importante-para-o-marketing-
Un Guía para el CMS Headless
Los profesionales de marketing han utilizado content management systems (CMSs) para gestionar sus contenidos online, pero la necesidad del marketing omnicanal transformó el CMS y llevó a la...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/un-guia-para-el-cms-headless
6 Techniken, die Sie für die Personalisierung von Websites beherrschen müssen
Die Personalisierung von Website-Inhalten kann für Unternehmen ein wesentliches Differenzierungsmerkmal sein. Und nicht nur das: Immer mehr Kunden – auch im B2B-Bereich – erwarten heutzutage eine...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/6-techniken-die-sie-fur-die-personalisierung-von-websites-beherrschen-mussen
Fixing Your Biggest Customer Pain Points
This is part two of a two-part blog series. For information on how to discover your company’s unique pain points, including how to create an effective and honest customer journey map, read Finding...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/fixing-your-biggest-customer-pain-points
Transformando os Serviços Públicos Através da Experiência do Cliente
Serviços digitais são uma maneira de demonstrar que órgãos públicos podem prover um serviço de qualidade e ao mesmo tempo abrir caminhos para futuras interações com os cidadãos. Apenas 46% dos...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/transformando-os-servicos-publicos-atraves-da-experiencia-do-cliente
Four Major Mistakes in Predictive Marketing and How to Avoid Them
From dynamic web content to targeted email campaigns to mobile app push notifications, predictive marketing can take on many forms. However, they are all defined by anticipating future needs and...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/four-major-mistakes-in-predictive-marketing-and-how-to-avoid-them
Experiencias digitales más fáciles para todos con Liferay DXP 7.4
Ante los profundos cambios de los últimos 18 meses, la necesidad de las empresas de ser ágiles y adaptarse rápidamente ha demostrado ser un factor más importante que nunca para el éxito. Las...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/experiencias-digitales-mas-faciles-para-todos-con-liferay-dxp-7-4
3 Ways Digital Workplaces can Increase Employee Engagement
Despite the changes brought on by the one pandemic, one benefit shines through: global employee engagement was at an all time high in 2020 at 68%. Why is it that employee engagement, or the level...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/3-ways-digital-workplaces-can-increase-employee-engagement
Plataformas de Experiencia Digital, la evolución del portal tradicional
En la era digital, donde la capacidad para mejorar la experiencia del cliente se ha convertido en un elemento diferenciador, los portales y su capacidad para personalizar experiencias, ...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/plataformas-de-experiencia-digital-la-evolucion-del-portal-tradicional
Why Chatbots Are Critical to Banking Innovation
The sudden popularity of chatbots is understandable considering that we’ve been talking to machines regularly since Siri’s debut in 2011. But while nearly every smartphone user has tried a voice...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/why-chatbots-are-critical-to-banking-innovation
Transformação Digital em Empresas de Gestão do Patrimônio
A transformação digital já chegou para o setor de Gestão do Patrimônio e as mudanças no comportamento do cliente já estão em curso. Além disso, a competição neste segmento está aumentando, junto...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/transformacao-digital-em-empresas-de-gestao-do-patrimonio
Resolvendo qualquer problema com o Design Sprint
O Design Sprint é uma metodologia criada pelo Google, agregando elementos de gestão estratégica, inovação, ciências do comportamento, design e mais. Juliana do Vale, líder de UX Design na...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/resolvendo-qualquer-problema-com-o-design-sprint
6 Ways Vendor Portals Help to Strengthen Vendor Communications
The key to building relationships with vendors that are mutually beneficial, strong, and durable is being able to provide them with an experience that is always efficient and personalised. Vendor...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/6-ways-vendor-portals-help-to-strengthen-vendor-communications
Convierte tu portal B2B en ventaja competitiva
Si bien las experiencias de cliente B2B son distintas de las experiencias B2C, los clientes ya esperan de las segundas las mismas experiencias personalizadas e intuitivas que se han acostumbrado a...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/convierte-tu-portal-b2b-en-ventaja-competitiva
Seis tendências de Experiência do Cliente para 2018
O que define uma boa experiência do cliente está em constante transformação devido às constantes mudanças de comportamento do público e o uso de novas tecnologias. Entretanto, embora CX mude com o...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/seis-tendencias-de-experiencia-do-cliente-para-2018
See the Newest Features in Liferay DXP 7.1
Liferay DXP 7.1 is now available and with it comes a wide array of new features and updates designed to put more useful tools in the hands of users than ever before. Liferay DXP 7.1 is a platform...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/see-the-newest-features-in-liferay-dxp-7-1
¿Qué es el Agile Inception?
Las metodologías ágiles ayudan a las empresas a entregar resultados frecuentes, generando más valor para los clientes. Hay distintas maneras de utilizarlas, diferentes abordajes y varias opciones...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/-que-es-el-agile-inception-
5 Killer-Elemente für Ihre digitale Strategie in B2B
Was behindert die digitale Transformation von Fertigungsunternehmen? In Umfragen wird immer wieder eine fehlende oder unzureichende digitale Strategie als Grund für Verzögerungen oder enttäuschte...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/digitale-strategie-in-b2b-fuenf-erfolgsfaktoren
Rethinking Content Management Systems: How Generative AI and LLMs Are Leading the Way
Generative AI and Large Language Models (LLMs) are playing a revolutionary role in transforming Content Management Systems (CMS). This transformation is more than a mere trend; it represents a...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/rethinking-content-management-systems-how-generative-ai-and-llms-are-leading-the-way
The Role of Technology in Alumni Engagement | Liferay
There are many variables at play in the alumni experience. Some know as soon as they get their degree that they’ll be returning to their university, while others have work or family commitments...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/technology-alumni-engagement
Four Questions to Check the Health of Your Intranet
When’s the last time you really measured whether your employees find value in the company intranet? Often, intranets are rolled out across enterprises and only updated as necessary — for instance,...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/four-questions-to-check-the-health-of-your-intranet
Three Hurdles to Digital Transformation
Liferay Symposium North America is more than just a chance to study Liferay features and support, it’s also a space to explore the current challenges facing digital businesses. But what does...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/three-hurdles-to-digital-transformation
B2B Commerce: When does Headless make sense
Recently, there has been a lot of discussion and a fair amount of hype around Headless Commerce. But, what does the concept really mean in practice and is it an approach that makes sense for your...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/b2b-commerce-when-does-headless-make-sense
Beneficios del desarrollo open source: colaboración y transparencia
Que el desarrollo de software open source es clave para el éxito del ecosistema tecnológico es claro y conocido. Que el open source es una ventaja competitiva para las empresas, ya no es...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/beneficios-del-desarrollo-open-source-colaboracion-y-transparencia
How to Make Client Portals a Competitive Advantage in Financial Services
Self-service client portals offer financial customers convenient 24/7 access to a wealth of information and essential services – all consolidated onto a single, user-friendly platform. This...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/how-to-make-client-portals-a-competitive-advantage-in-financial-services