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Como Integrar Marketing e Tecnologia?
DSP, CMS, SEO, RTB, CPM, SSP, CLTV, CTA. As siglas se multiplicam juntamente com o conjunto de possibilidades a serem exploradas pelo marketing digital. "Se antes os profissionais eram guiados pela...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/como-integrar-marketing-e-tecnologia-
Top 10 Customer Portal Trends
Keeping customers happy is essential to maintaining a healthy business. But recent disruptions like the global pandemic and economic uncertainty have made that harder than ever to achieve as...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/top-10-customer-portal-trends
Ventajas e inconvenientes de construir una aplicación híbrida
Si estás pensando en construir una aplicación para tu equipo de trabajo, tu público objetivo o para ambos, las aplicaciones híbridas pueden proporcionarte un abanico de herramientas y recursos...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/ventajas-e-inconvenientes-de-construir-una-aplicacion-hibrida
Come l’open banking cambia la user experience
Da quando è stata introdotta ufficialmente la nuova direttiva europea sui servizi di pagamento, nota come PSD2, il settore bancario sta vivendo una vera e propria rivoluzione, quella dell’Open...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/come-l-open-banking-cambia-la-user-experience
Qual a diferença entre CMS, Portal e DXP?
As ferramentas de criação de experiências digitais para clientes vêm evoluindo conforme a mudança nas necessidades dos consumidores. Com isso, elas têm se tornado plataformas de experiência digital...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/diferenca-entre-cms-portal-e-dxp
Liferay DXP 7.3: Uma Virada de Jogo para Organizações B2B
O início dos anos 2000 nos trouxe MySpace, o iPod e os filmes de Senhor dos Anéis. Ao mesmo tempo, um desenvolvedor também criou um framework que podia produzir diversos sites em um curto espaço de...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/liferay-dxp-7-3-uma-virada-de-jogo-para-organizacoes-b2b
Personalized Product Recommendations in Liferay Commerce
For anyone launching an e-commerce site today, personalized product recommendations are an obvious feature to include. However, these automated experiences are not as simple as e-commerce leaders...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/liferay-experience/personalized-product-recommendations-in-liferay-commerce
Como o atendimento personalizado estimula up-selling e cross-selling no setor bancário
O que é o atendimento bancário personalizado e como ele cria novas oportunidades de up-selling e cross-selling? Apontamos a seguir alguns aspectos importantes sobre o tema. Em 2001, uma pesquisa...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/atendimento-personalizado-estimula-up-selling-e-cross-selling-em-bancos
Como Aumentar a Adesão ao Portal de Parceiro
Apesar dos portais para parceiros serem feitos para criar oportunidades de simplificação dos processos de vendas, empoderar parceiros e estabelecer vantagens competitivas, 80% dos partner portals...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/business-partner-experience/como-aumentar-a-adesao-ao-portal-de-parceiro
How to Find Your Customer Journey’s Moments of Truth
This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/how-to-find-your-customer-journey-s-moments-of-truth
Introducing Liferay Commerce 2.0: Transform the Way You Sell for B2B
Liferay Commerce 2.0 is packed with new features to help B2B sellers increase their revenue through more engaging customer experiences. Watch our on-demand webinar for a full tour of the new...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/introducing-liferay-commerce-2-0-transform-the-way-you-sell-for-b2b
Vantagens de Mapear a Experiência de Usuários Identificados
Mais do que nunca, o sucesso de uma empresa depende do entendimento e engajamento com sua audiência online de forma cada vez mais significativa. E apesar do marketing digital ajudar a conectar o...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/vantagens-de-mapear-a-experiencia-de-usuarios-identificados
38 Statistiken, die die digitale Transformation im Öffentlichen Sektor vorantreiben
Private Customer Experiences beeinflussen die Erwartungen der Bürger Öffentliche Verwaltungen, die mit begrenzten Budgets und technischen Fähigkeiten zu kämpfen haben, sind mehr denn je gefordert,...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/38-statistiken-die-die-digitale-transformation-im-oeffentlichen-sektor-vorantreiben
What are the structural barriers to change towards digital public services?
Fallen Behind Around the world, central and local governments are struggling with providing digital public services. To move towards digital-first models, it is necessary to know where to start and...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/what-are-the-structural-barriers-to-change-towards-digital-public-services-
How Digital Experience Platforms Fulfill Digital Transformation Needs
As technological innovation and the continued shift toward smartphones worldwide changes the ways in which both companies and customers perform business, the process of digital transformation has...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/how-digital-experience-platforms-fulfill-digital-transformation-needs
A Force for Good: How Digital Transformation is Changing Lives in The UK
It’s no secret that the UK public sector is undergoing a journey of digital transformation. In the process, citizens are experiencing faster and more meaningful interactions with their local...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/a-force-for-good-how-digital-transformation-is-changing-lives-in-the-uk
Was ist der Unterschied zwischen einem CMS, einem Portal und einer DXP?
In den letzten Jahren haben sich die Tools für die Ermöglichung digitaler Kundenerlebnisse zu leistungsstarken Plattformen weiterentwickelt. Doch was bedeutet dies konkret? Was ist der Unterschied...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/business-partner-experience/was-ist-der-unterschied-zwischen-einem-cms-einem-portal-und-einer-dxp-
3 façons de réduire les coûts du service client pour les responsables de l'Expérience Client (CX)
Depuis la pandémie, les clients sont plus sélectifs concernant leurs expériences digitales. Plus de 60 % d'entre eux ne feront plus de nouvelle tentative après une seule mauvaise expérience, soit...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/customer-experience/3-facons-de-reduire-les-couts-du-service-client
Blog series: Portales efectivos. 4 ejemplos de portales de clientes en el sector de la banca y seguros
Mejorar la experiencia de los clientes debería ser una de las principales prioridades de toda empresa. Invertir en buenas herramientas de atención al cliente, como los portales, puede mejorar las...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/4-ejemplos-de-portales-clientes-en-el-sector-de-la-banca-y-seguros
¿Cuál es la diferencia entre utilizar un enfoque de solución ad hoc o un enfoque holístico en tus soluciones de portal?
Además de decidir entre si comprar o crear un software, los equipos de TI tienen que tomar otra decisión clave: ¿Es mejor utilizar una solución ad hoc para crear un portal o utilizar un enfoque...
https://webserver-liferaywww-prd.lfr.cloud/de/web/guest/blog/current-experiences/la-diferencia-entre-utilizar-un-enfoque-de-soluci-n-ad-hoc-o-un-enfoque-hol-stico-en-tus-soluciones-de-portal

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