KIckstarting B2B E-Commerce

Why Using a B2C Platform for Your B2B E-Commerce is a Bad Idea

It’s easy to see the e-commerce world as one universal market, but running a B2B channel is inherently more complex than traditional B2C e-commerce. When choosing a solution, it’s necessary to carefully evaluate whether repurposing a B2C platform is a smart move for your B2B business.

In this Whitepaper, learn what distinguishes a B2B and B2C platform and why a B2B-first approach might be the most effective way to decrease your time-to-market.

Get deeper insight into:

  • Why B2B ≠ B2C when it comes to e-commerce.
  • How a B2B-first platform can help you to decrease your time-to-market and meet customer expectations faster.
  • What unique capabilities B2B companies need to design a solution that leads to greater customer adoption and an increase of online revenue.
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