SkyTV is a Top 30 New Zealand-based digital broadcaster and telecom provider connecting over 1 million customers and counting with the entertainment they love on any device they want. Hoping to continue their success as a dominant player in the streaming world, SkyTV decided to refresh their website and wanted to resolve the following customer experience challenges:
- SkyTV's website was dated and kept users from making purchasing decisions.
- Call centres were burdened trying to manually support customers.
- A monolithic on-premise platform made scaling difficult.
