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Build an Ecommerce Strategy Using These Key Steps I Liferay
More than 58% of internet users buy something online every week and there are an estimated 24 million ecommerce websites. That’s a lot of competition to get a leg up on, so how do you manage that?...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/build-an-ecommerce-strategy
Replanteando los Sistemas de Gestión de Contenidos: Cómo la IA Generativa y los Modelos de Lenguaje Extensos (LLMs) están marcando el camino
La Inteligencia Artificial Generativa y los Modelos de Lenguaje Extensos (LLMs) están desempeñando un papel revolucionario en la transformación de los Sistemas de Gestión de Contenidos (CMS). Esta...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/replanteando-los-sistemas-de-gestion-de-contenidos-como-la-ia-generativa-y-los-modelos-de-lenguaje-extensos-llms-estan-marcando-el-camino
5 Factors to Consider When Measuring B2B Ecommerce ROI
In 2021, the writing is on the wall for B2B enterprises – survival during a global pandemic requires a digital presence. Business as usual, involving sales reps and face-to-face consultations, will...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/5-factors-to-consider-when-measuring-b2b-ecommerce-roi
De estagiário a sênior: desenvolvendo uma carreira na Liferay
Imagina que você está nos períodos finais da sua graduação. Todo mundo só fala em TV Digital [ou qualquer tecnologia no hype] como o futuro da tecnologia. É o buzz do momento. Você estuda bastante...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/liferay-experience/desenvolvendo-uma-carreira-na-liferay
How to Provide an Outstanding Omnichannel Customer Experience
It’s no secret that today’s customers seek experiences that make them feel valued. In fact, 80% of customers are more likely to buy from a brand that provides personalised experiences. From our...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/how-to-provide-an-outstanding-omnichannel-customer-experience
5 Beispiele, wie IT-Teams zu Impulsgebern für Marketing & Sales werden können
Die Rolle von IT-Teams bei Tool-Entscheidungsprozessen von Unternehmen hat sich in den letzten Jahren grundlegend gewandelt. Immer mehr geben die Fachabteilungen die Richtung vor. Das muss kein...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/5-beispiele-wie-it-teams-zu-impulsgebern-fuer-marketing-und-sales-werden-koennen
21 Estadísticas de comercio digital que todo profesional B2B debe conocer en 2021
Cuando el año pasado tratábamos de intuir el futuro de la experiencia del cliente B2B, nunca podríamos haber previsto los cambios masivos que se avecinaban. Muchas empresas tuvieron que cambiar...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/21-estadisticas-de-comercio-digital-que-todo-profesional-b2b-debe-conocer-en-2021
How Micro-Engagements Will Forever Change Customer Experience
In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/how-micro-engagements-will-forever-change-customer-experience
What is the Difference Between Using a Point Solution and Holistic Approach for Your Portal Solutions?
In addition to deciding whether to buy or build portal software, IT teams have another critical business decision to make: Is it more beneficial to use a point solution for a portal or use a...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/what-is-the-difference-between-using-a-point-solution-and-holistic-approach-for-your-portal-solutions-
Las 6 ventajas competitivas de las Plataformas de Experiencia Digital heredadas del Portal
Gartner ha divulgado su primer Magic Quadrant para Digital Experience Platforms (Plataformas de Experiencia Digital, DXP), en el que ha reconocido a Liferay como líder. Este análisis independiente,...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/las-6-ventajas-competitivas-de-las-plataformas-de-experiencia-digital-heredadas-del-portal
Cultura DevOps: Armadilhas e Dicas
O que é DevOps? O conceito de DevOps – Development + Operation não é algo novo no mundo do desenvolvimento de software. Esta junção das duas palavras serve para indicar uma (re)união das práticas...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/cultura-devops-armadilhas-e-dicas
16 Clever Ways to Achieve Web Personalization
Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/16-clever-ways-to-achieve-web-personalization
5 puntos de mejora de los directores estratégicos de tecnología
"No hay peor momento que el actual para ser un CIO", afirmó un ejecutivo en una conferencia reciente. Esta afirmación capta por sí sola la presión a la que está sometido un líder tecnológico: las...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/5-puntos-de-mejora-de-los-directores-estrategicos-de-tecnologia
So verbessern Finanzdienstleister das Kunden-Onboarding 
Auch nach Corona geht die digitale Transformation in der Finanzbranche mit High-Speed weiter: Die große Mehrheit der Finanzdienstleister werden nach aktuellen Studien auch weiter in...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/so-verbessern-finanzdienstleister-das-kunden-onboarding-
Why the Insurance Industry Needs Omnichannel
Think omnichannel is just a tech industry buzzword? Think again. Insurers are increasingly turning to personalized and omnichannel experiences—providing customers with a seamless experience across...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/why-the-insurance-industry-needs-omnichann-1
Portales para un entorno de trabajo moderno en el sector público
Durante los últimos meses, se ha acelerado la implantación de intranets y portales externos tanto en el sector público como en el privado. Estos responden a la necesidad de digitalización, en línea...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/portales-para-un-entorno-de-trabajo-moderno-en-el-sector-publico
Los nuevos retos de las experiencias personalizadas
Los clientes que hacen uso de plataformas web, ya sean públicos o privados, han cambiado. No se trata tan solo de que ahora existan diferentes perfiles, sino de variaciones en su comportamiento y...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/los-nuevos-retos-de-las-experiencias-personalizadas
Embarcando para o futuro: por que o low-code é essencial para seu projeto de portal do cliente em 2024
Em um mundo digital-first, seus clientes se acostumaram a ter experiências fluidas e acesso imediato a informações. Eles exigem rápidas respostas e resoluções para suas dúvidas e problemas, de...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/porque-o-low-code-e-essencial-para-seu-projeto-de-portal-do-cliente
Perché i marketer dovrebbero preoccuparsi delle API headless
Solo pochi anni fa, sviluppare e gestire contenuti per un sito web era molto più semplice. La stragrande maggioranza degli utenti online utilizzava computer desktop: come marketer, potevi...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/perche-i-marketer-dovrebbero-preoccuparsi-delle-api-headless
E-commerce B2B: Um guia completo
Reconhecer a importância do e-commerce para o varejo, e para as empresas B2C de maneira geral, já virou um consenso. No entanto, não é só o varejo digital que cresce no Brasil e no mundo. De acordo...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/e-commerce-b2b-guia-completo
Banca personalizada para ventas cruzadas y adicionales
¿Qué es la banca personalizada y cómo crea nuevas oportunidades de venta cruzada y adicional? Estas son algunas cuestiones clave que deberías saber. En 2001, un estudio de Bain & Company determinó...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/banca-personalizada-para-ventas-cruzadas-y-adicionales
Repenser les CMS : comment l'IA générative et les LLM ouvrent la voie
Les Intelligences Artificielles génératives et les Grands Modèles de Langage (LLM) jouent un rôle révolutionnaire dans la transformation des Systèmes de Gestion de Contenu (CMS). Cette...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/repenser-les-cms-comment-l-ia-generative-et-les-llm-ouvrent-la-voie
La Parola ai Partner: Extra Red
Nome e cognome Giuseppe De Marco Professione CEO Extra Red La tua passione Una sola? Il ciclismo su strada che pratico dall’adolescenza e che mi consente di vivere la natura, di staccare con la...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/business-partner-experience/la-parola-ai-partner-extra-red
16 Awesome Web Portal Examples
A portal is a web-based platform that collects information from different sources into a single user interface and presents users with the most relevant information for their context. Portals are...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/16-awesome-web-portal-examples
4 áreas que todo retailer debe considerar en el proceso de integración de tecnología IoT en sus sistemas
El Internet de las Cosas (IoT) llegó para quedarse y su importancia continuará aumentando en los próximos años. Esta red de dispositivos conectados y conectados a internet está siendo adoptada por...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/4-areas-que-todo-retailer-debe-considerar-en-el-proceso-de-integracion-de-tecnologia-iot-en-sus-sistemas
Por que e como personalizar a CX no setor industrial
A indústria é um dos setores mais importantes da economia global. Embora os fabricantes enfrentem desafios que outras empresas talvez nunca tenham que imaginar, os clientes deles têm muitas das...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/por-que-e-como-personalizar-a-cx-no-setor-industrial
Os Prós e Contras de um E-Commerce B2B
Apesar da importância do e-commerce B2B ser bastante conhecida e valorizada, muitos fabricantes e distribuidores ainda estão avaliando os prós e contras de migrar o seu canal B2B para uma solução...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/os-pros-e-contras-de-um-e-commerce-b2b
Wie lässt sich das Cross-Selling bei Versicherungen personalisieren?
Die Kundenakquise ist die treibende Kraft eines jeden Unternehmens – das gilt besonders für Versicherungen. Das liegt daran, dass Versicherer mehr für die Kundenakquise ausgeben als jede andere...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/business-partner-experience/wie-lasst-sich-das-cross-selling-bei-versicherungen-personalisieren-
Insurance Knowledge Management | Liferay
A knowledge management system is a key way to improve your customer experience strategy from the inside out. From your internal staff needs to the way in which policyholders access information,...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/insurance-knowledge-management
Motor de Busca em Intranets
A dificuldade na busca em intranets é um desafio comum nas empresas - resultando na perda de produtividade e frustração dos colaboradores. De acordo com um estudo da Nintex, dos 1.000 funcionários...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/liferay-experience/motor-de-busca-em-intranets
Rise of the Modern Intranet: Becoming a Workplace Hero
Does the term “intranet” conjure up nightmares of cluttered file sharing or a never-ending page of links that make it impossible to find what you need? According to Forrester, this poor user...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/rise-of-the-modern-intranet-becoming-a-workplace-hero
Novedades de Liferay DXP 7.2: Personalización, contenidos y Headless
El panorama digital está cambiando, y las empresas que cuenten con plataformas que les permitan trabajar de forma más inteligente se adaptarán mejor. Hoy nos complace presentar Liferay DXP 7.2, el...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/liferay-experience/novedades-de-liferay-dxp-7-2-personalizacion-contenidos-y-headless
Como criar uma intranet corporativa
Intranet corporativa: melhore a comunicação interna e aumente a produtividade da sua equipe Foi-se a época em que o e-mail era a única forma de comunicação digital nas empresas. A intranet...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/employee-experience/como-criar-uma-intranet-corporativa
Adaptable by Design: Why Composable Architecture Is the Future of IT
Few things are as important for business architecture as flexibility, efficiency, and functionality. Without these elements, business needs can go unmet, and the overall digital experience (both...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/adaptable-by-design-why-composable-architecture-is-the-future-of-it
Personalized Banking for Up- and Cross-Selling
Back in 2001, research by Bain & Company identified that a 5% increase in financial or banking customer retention can lead to a profit increase of more than 25%. The financial services landscape...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/personalized-banking-for-up-and-cross-selling
Potenciando Liferay DXP para la personalización en intranets
La capacidad de creación de experiencias personalizadas para los empleados es más que una funcionalidad que “molaría tener” en los digital workplaces del día de hoy. Según un informe de Gartner,...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/employee-experience/potenciando-liferay-dxp-para-la-personalizacion-en-intranets
21 Dados Sobre Experiência do Cliente B2B em 2022
A experiência do cliente (CX) B2B mudou fundamentalmente em virtude das expectativas impostas em escala e com frequência pelas experiências B2C. Fluentes no mundo das compras online, os clientes...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/dados-sobre-experiencia-do-cliente-b2b
How Data Can Help Create Amazing Digital Experiences
Amazing digital experiences are essential when attracting and retaining customers. Without it, you’ll fail to keep up with today’s reality and slow your customer growth. To keep up with the...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/amazing-digital-experiences-with-data
The Importance of Connecting Content and Commerce
As modern customers gain greater control over their own experiences and become less likely to be influenced by online vendors, companies must change their approach to digital commerce. Much like...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/the-importance-of-connecting-content-and-commerce
Industrial Digital Transformation: Why Use a Digital Experience Platform?
Every industry has a unique relationship with digital transformation, but manufacturing brings truly unrivaled requirements to the table. After all, manufacturers are responsible for creating and...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/industrial-digital-transformation-why-use-digital-experience-platform