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Why Back-End Integration Should Be Every Marketer’s Goal
The marketing strategies of companies across all types of industries are often focused on front-end priorities, such as implementing campaigns, shaping brand awareness through public relations,...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/why-back-end-integration-should-be-every-marketer-s-goal
¿Cuál es la diferencia entre CMS, Portal y DXP?
Las herramientas de creación de experiencias digitales para los clientes están evolucionando de acuerdo con los cambios en las necesidades de los consumidores. Con eso, se han convertido en...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/diferencia-entre-cms-portal-y-dxp-
Der Weg zum eigenen Kundenportal - 5 Fragen und Antworten
Unternehmen fast aller Branchen und unterschiedlichster Größen bieten ihren Kunden, Mitarbeitern und Partnern sogenannte Kundenportale an. Dies gilt insbesondere für den B2B-Bereich mit seinen...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/der-weg-zum-eigenen-kundenportal-5-fragen-und-antworten
10 Schlüsselelemente für die digitale Transformation der Öffentlichen Hand
Mit dem Anstieg der digitalen Services im Privatsektor steigen ebenfalls die Anforderungen und Erwartungen der Bürger:innen an die Öffentliche Hand. Sie wünschen sich mehr denn je die gleichen...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/10-schluesselelemente-fuer-die-digitale-transformation-der-oeffentlichen-hand
B2B-verkkokaupan edut ja haasteet
Vaikka verkkokaupan merkitys B2B-liiketoiminnassa on jo melko hyvin tiedossa, monet toimittajat ja jakelijat pohtivat vielä, mitä etuja ja mahdollisia haasteita liiketoiminnan siirtäminen...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/b2b-verkkokaupan-edut-ja-haasteet
Digitaler Handel – die Herausforderungen im B2B
Die globalen Ereignisse der vergangenen Jahre haben viele Unternehmen auf der ganzen Welt dazu gebracht, ihre digitale Transformation zu beschleunigen – so auch im Bereich Handel. Die...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/digitaler-handel-herausforderungen-im-b2b
20 Must-Know Stats for Insurers in 2022
The last two years, we’ve experienced a period of unknown risk and a rise in health concerns. This led to more people scrambling to purchase insurance, but were insurers ready to serve these...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/20-must-know-stats-for-insurers-in-2022
Better Data Comes from Better Systems: 3 Tips for Your Data Analytics Strategy
What’s Your Data Analytics Strategy? It’s a question we hear often these days. Companies are leaning on technology’s ability to pull in customer data at every point, and that massive amount of data...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/better-data-comes-from-better-systems-3-tips-for-your-data-analytics-strategy
O Fundamental Papel do CIO
Tradicionalmente, o papel da área de TI inclui fazer a gestão da infraestrutura, da execução de projetos internos e do service desk. Com o movimento de transformação digital dos negócios, mudam...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/o-fundamental-papel-do-cio
The State of Digital Transformation in Financial Services
Digital transformation is often referred to as a sort of road. The beginning is uphill and it’s hard to get started. Later, you see obstacles ahead blocking the way. When a finish line appears in...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/the-state-of-digital-transformation-in-financial-services
Print(“Hello, /dev/24”)
What can you do in 24 hours? You could fly from LA to Tokyo and back. You could walk the entire island of Manhattan. You could swim across the English Channel. Or you could gain the latest Liferay...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/hello-dev-24
Top 6 Benefits of Cloud Software Solutions
With economic conditions constantly fluctuating, organizations in every industry must find a way to be agile. For many, the answer rests in technical infrastructure. Solutions that can shift...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/top-6-benefits-of-cloud-software-solutions
6 Entscheidungskriterien: Braucht mein Unternehmen eine DXP?
Wenn es um interaktive Web-Erlebnisse geht, gelten Digital Experience Platforms (DXP) als Zukunftstechnologie schlechthin. Anders als klassische Content-Management-Systeme sind sie nicht nur auf...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/6-entscheidungskriterien-braucht-mein-unternehmen-eine-dxp-
Tipos de Portal: 3 Aspectos para Levar em Consideração
Com o foco em novos temas de transformação digital e mobile first de hoje em dia, os portais podem parecer uma ferramenta simples. No entanto, muitos tipos desta tecnologia desempenham um papel...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/tipos-de-portal
8 Best Practices for Insurance Digital Transformation Maturity in 2023 and Beyond
Digital transformation maturity has progressed significantly in the past decade. In the beginning, many organizations relied on traditional business models and legacy systems. Over time, however,...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/8-best-practices-insurance-digital-transformation-maturity-2023-beyond
Cómo aumentar el compromiso de los empleados con una plataforma de experiencia digital
Aunque vayan diariamente a la oficina, es posible que los empleados no estén poniendo toda la energía o pasión en su trabajo, es decir, tienen poco engagement con la organización. Esto es algo más...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/employee-experience/como-aumentar-el-compromiso-de-los-empleados-con-una-plataforma-de-experiencia-digital
The Future of Customer Experience? Think Small
How Micro-Engagements are About to Change the Loyalty Landscape I'm sitting at airport terminal gate C74 waiting to board my United flight to San Francisco, and I have a weird thought: I might be...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/the-future-of-customer-experience-think-small
Financial Services Transformation | Liferay
New technologies have had a huge impact on the financial services market in recent years. When the pandemic began in early 2020, financial service firms were forced to focus on digitalisation....
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/digital-transformation-in-financial-services
3 Benefits of Embracing Digital Transformation
According to Gartner, 91% of businesses are engaged in some form of digital initiative. However, many digital projects often fall into the category of digital optimisation which isn’t sufficient...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/3-benefits-of-embracing-digital-transformation
2021: Looking at the Numbers
Four numbers that when strung together make up a tumultuous, unexpected, and yet hopeful year. What other numbers can we use to sum up 2021? Well in 2021: There have been over 4.9 billion active...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/liferay-experience/2021-looking-at-the-numbers
Un percorso flessibile verso una digital experience moderna per le amministrazioni pubbliche e per i cittadini
Come cambiano le esigenze della Pubblica Amministrazione in Italia La Pubblica Amministrazione ha la necessità di adottare nuovi modelli organizzativi adeguati a un contesto fortemente dinamico,...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/un-percorso-flessibile-verso-una-digital-experience-moderna-per-le-amministrazioni-pubbliche-e-per-i-cittadini
4 Competitive Advantages of B2B Ecommerce Platforms | Liferay
In light of recent world events, many retail businesses have needed to adapt and migrate to online operations in order to stay relevant. With B2B buyers’ expectations significantly influenced by...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/4-competitive-advantages-of-b2b-ecommerce-platforms-liferay
3 Reasons Why Financial Services Need to Accelerate Digital
“Go Digital or Go Dark” - Companies, irrespective of their sectors, run a great risk in the age of the technological revolution. Consumers prioritise convenience and often will not see the need to...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/financial-services-digital-transformation
Four Starting Points in Breaking Down Company Silo Walls
The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/four-starting-points-in-breaking-down-company-silo-walls
UX + SEO = O Futuro dos Rankings
Para que websites tenham uma boa classificação com as ferramentas atuais, eles precisam ser relevantes dentro dos assuntos que discutem e com seus leitores. Mas como um website, especialmente em...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/ux-seo-o-futuro-dos-rankings
How to Measure Customer Experiences
A well-constructed and effective customer experience is a crucial part of business strategies today. No matter the industry, customer experiences (CX) that meet target audience needs and help...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/how-to-measure-customer-experiences
Three Characteristics of Digital Experience Platforms, According to the 2017 Forrester Wave for DXPs
The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/three-characteristics-of-digital-experience-platforms-according-to-the-2017-forrester-wave-for-dxps
How the US Army Leverages Digital Solutions to Help Soldiers Transition
According to a recent survey conducted by the Pew Research Center, 47% of US soldiers say their transition back into civilian life is very difficult, compared to 21% for pre-9/11 veterans....
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/how-the-us-army-leverages-digital-solutions-to-help-soldiers-transition
La Parola ai Partner: Open Reply
Oggi incontriamo Nicola Scarmozzino, Partner di Open Reply, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Nicola Scarmozzino Professione...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/business-partner-experience/la-parola-ai-partner-open-reply
3 Gründe, warum jeder Digitalisierer die Abkürzung “DXP” kennen sollte
Zugegeben: Das Kürzel DXP, oder seine dahinter stehende Bedeutung “Digital Experience Platform”, ist ein wenig sperrig. Hinter diesen drei Buchstaben verbirgt sich aber eine Schlüsseltechnologie...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/3-grunde-warum-jeder-digitalisierer-die-abkurzung-dxp-kennen-sollte
Engajamento do cliente: construir ou contratar uma ferramenta de portal?
Hoje, a experiência do usuário está no topo da lista de prioridades de empresas líderes em todos os setores. Por isso, muitas organizações recorrem a portais de engajamento do cliente para realizar...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/construir-ou-contratar-uma-ferramenta-de-portal
Os Pilares de Segurança que os Provedores de Nuvem Precisam Dar Suporte
Uma pesquisa da empresa de analistas Wikibon demonstra que a segurança permaneceu notavelmente estável como o principal impedimento para a adoção de nuvens públicas. Isso é algo eu lido...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/os-pilares-de-seguranca-que-os-provedores-de-nuvem-precisam-dar-suporte
3 Tactics for CX Leaders to Reduce Customer Service Costs
The pandemic has only made customers more selective about the digital experiences they want to receive. More than 60% of customers will defect after one bad experience, up 22% from 2021. So with...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/cx-leaders-reduce-customer-service-costs
Hindsight is 2020 Reflections on a Challenging Year
As we wrap up the year, many of us will not be able to celebrate the holidays as usual: hunting for a carefully hidden elf in our Los Angeles office, cheering with wine and panettone in our...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/liferay-experience/hindsight-is-2020-reflections-on-a-challenging-year
7 motivi per cui i nostri clienti scelgono Liferay DXP
Una delle domande che riceviamo più spesso in Liferay è: "come facciamo a sapere che Liferay DXP è davvero la scelta migliore per noi?" Per rispondere a questa domanda, abbiamo riassunto alcune...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/liferay-experience/7-motivi-per-cui-i-nostri-clienti-scelgono-liferay-dxp
Hai davvero bisogno di una piattaforma low-code?
Lo sviluppo low-code non mostra segni di rallentamento. Infatti, entro il 2025 il 70% delle nuove applicazioni aziendali utilizzerà tecnologie low-code/no-code, rispetto al solo 20% del 2020....
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/liferay-experience/hai-davvero-bisogno-di-una-piattaforma-low-code-1
4 Best-Practice-Strategien zur Verbesserung der Customer Experience durch Self-Service
Laut einer Umfrage des Harvard Business Review versuchen branchenübergreifend 81 Prozent der befragten Kunden, zuerst ihre Fragen selbst zu lösen, bevor sie sich an einen Vertriebsmitarbeiter...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/4-best-practice-strategien-zur-verbesserung-der-customer-experience-durch-self-service
B2B Online Ordering Portal l Liferay
Ecommerce was once characterised as a platform almost exclusively used for the business-to-consumer (B2C) channel. The assumption was that business-to-business (B2B) buyers still prefered in-person...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/current-experiences/b2b-online-ordering-portal
Por que Seu Mapa da Jornada do Cliente Não Corresponde à Realidade
Experiências do cliente excepcionais são criadas para atender e até superar as expectativas ao antecipar as próximas ações e interesses do público-alvo da empresa. No entanto, é necessário...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/por-que-seu-mapa-da-jornada-do-cliente-nao-corresponde-a-realidade
Pós venda no setor de indústria: um caminho para aumentar o lucro
As empresas do setor de indústria têm sofrido uma grande pressão nos últimos anos. Aumento de custos causado pela inflação, cadeias de suprimentos interrompidas, limitação de materiais e redução...
https://webserver-liferaywww-prd.lfr.cloud/es/web/guest/blog/customer-experience/pos-venda-no-setor-de-industria

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